| 18 June, 2013 - Ads: Ural Motorcycles - Break Out Of Boredom | #Ural #Advertisement - Even Russian motorcycle manufacturers advertise. Everyone has to advertise, but to be successful, you need to do good, if not great, ads. Russian motorcycle maker Ural has two good print ads.
Both ads say it all, the tag line reads "Routine, boredom, office slavery and chains of marriage – this is not about people who ride bikes. Ural motorcycle sets you free. It helps you get away from all this, and gives you absolute freedom.".
There you go, Ural sets you free. So go little bird, enjoy your freedom.
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| 17 June, 2013 - Ad: Ministry of Defense - Changing A Tire | #Advertisment #Defense #Army - These print advertisements have got nothing to do with motorcycles but I thought they were so well done and gutsy, I decided to show them to you.
The ads are from the (Dutch?) Ministry of Defense, and are made to look like a page from the "Manual Automotive Repair", and just to be sure, they've shown the version number of the manual, i.e. v.2.3 from 2009.
The page from the manual is "how to change a tire".... just look at the ad. The copy text is "Technician at the Ministry of Defence. Do you have what it takes. Being a technician at the Ministry of Defence is a little bit more demanding. Seemingly easy technical problems can become a real challenge in their environment."
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| 11 June, 2013 - Ad: Weird - Mademsa - Fruit Motorcycle? | #Advertisment - Sometimes I just don't get it. Some advertisement agencies try to be so clever they lost me. Here's one from Chile for Mademsa, a company that makes kitchen appliances and white goods like fridges.
The ad has a "biker" couple and motorcycle made out of vegetables & fruit riding out a freezer. Why a motorcycle? Why fruit in a freezer?
I just don't get it.... is this art?
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| 10 June, 2013 - Video: Harley-Davidson - Welcome On Board | #HarleyDavidson #Advertisement #China - A "feel good" Harley-Davidson TV commercial with lots of Chinese text, but what looks like it was shot in California with American bikers.
So is this a real Harley-Davidson China commercial but they could not afford to make it in China, or is it a Harley USA commercial onto which they put Chinese text...........
...........Click on the headline to continue reading this story.......
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| 4 June, 2013 - Ad: Honda CS500F And A Sword! CS500F WTF? | #Honda #Advertisement - Okay, I'm confused again (happens a lot at my age). Here's an interesting print advertisement from Honda Israel featuring a sports motorcycle and a samurai sword. Looked good, until I read the text...
... it reads "Honda CS500F A New Japanese Power". CS500F??? Never heard of that. On top of that, the photo is that of a CBR. Is this an Israel-special? Is it just bad ad layout? Is it a joke?
Anyone ever hear of a CS500F? (I know the CB500F and even a CS500, but not a CS500F).
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| 30 May, 2013 - Video: Bajaj Motorcycle Dealer TV Commercial | #Advertisement #Bajaj #Motorcycle - There are big differences between motorcycle manufacturer's TV commercials. The differences between Bajaj and Harley-Davidson for example are legendary. It's got to do with corporate culture and their clients. All manufacturers have different cultures and advertisement philosophies.
But this stops with the dealers. It looks like motorcycle dealers the world over have the same technique for their TV advertisement; loud, in your face, as many items as they can in the shortest time.
It doesn't matter if you are a Harley dealer in Anaheim, California, a Kawasaki dealer in Alice Springs, Australia, or this Bajaj dealer in Kolkata, India. Have a look at the video, you'll see what I mean. You'll probably not understand a word that is being said, but if you put an English language dealer over this one, it'll remain the same...
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| 28 May, 2013 - Video: Shell - Biker Love | #Advertisement #Shell #Motorcycles - Hmmm.. strange TV commercial from oil company Shell. In this advertisement we see a motorcycle rider loving Shell because of their prices for fuel. He even goes as far as hugging the fuel pump...
On its own nothing to write home about, but at least the biker is shown in a positive light, albeit a bit strange.
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| 21 May, 2013 - India: PSA - Keep Your Thoughts On The Road - Also For Motorcycles | #India #Safety #Ads - Hmmm.. interesting. Here's a public service announcement coming from India, trying to keep riders and drivers focused on the road. They've got several ads, cars and motorcycle, and in the nicely-done graphics, they show what the driver is thinking.
"Obviously" the motorcycle rider is thinking about his Girlfriend, while the car drivers are thinking about the Boss and the Husband.....
It's true, that especially when riding a motorcycle, better keep 100% of your focus on the road and not let you mind wander off.
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| 15 May, 2013 - Video: Is This A Real Harley-Davidson Ad Or A Fake? Opinions? | #Harley-Davidson #Advertisement #Fake - Here's a TV commercial that has got me baffled. Is this a real Harley-Davidson motorcycle advertisement or just a fake? It's not in English, but that shouldn't matter.... just looking at the images makes me wonder if this is real.
Somehow I doubt it... I don't think Harley would touch the subject. And what do the words say??? Anyone?
What do you think? Real or Fake?
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| 14 May, 2013 - Thailand: 3 Do Not Drink & Drive Ads - Nicely Done | #DUI #Advetisement #PSA #Thailand - Here are three nicely done anti-DUI print advertisements coming from Thailand. The images are perfect, they say it all.
I didn't realize that they had such as drinking & driving problem there. Obviously this applies to all vehicles, including motorcycles.
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| 10 May, 2013 - Videos: 2 x Hero Honda TV Commercials - Passion Pro | #Hero #Honda #Ads - Here are two TV commercials from India's biggest motorcycle manufacturer, Hero Honda (now called Hero MotoCorp). Both advertisements are for the Passion Pro motorcycle, and involve a) a pretty woman and b) getting stuck in traffic.
The ads are not Bajaj-style (Bajaj still have the best ads out there), in other words really good, in fact they are pretty lame, but maybe in works for its target market.
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| 9 May, 2013 - Video: Watch An Interesting Motorcycle PSA From C-Dot | #Video #Safety #Motorcycle - The Colorado Department of Transportation released an interesting PSA for motorcycle riders. Instead of showing blood & gore, they show blood & gore, but in this case it's not real blood & gore. They are very up-front about it. In fact, you see them apply the blood & gore on the "victim".
It's an interesting and novel way of showing what happens when you don't ride your motorcycle with the appropriate safety gear. There are also a few words from some specialists (using echoes, not to my taste) and some real and ugly crash scenes involving motorcycles...........
...........Click on the headline to continue reading this story.......
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| 8 May, 2013 - Ad: Cute KTM Commercial For Kids | #KTM #Advertisement - I don't know if this is a real KTM TV commercial, but it's cute. It's for the KTM 65SX, a motocross motorcycle for kids.
From the accent, I'd say it's from Australia.
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| 7 May, 2013 - Ad: Lame Volkswagen Advertisement For Seeing Motorcycles | #Advertisement #Volkswagen - Volkswagen usually has very good, often funny, print and TV commercials. Granted that, even with a motorcycle loving Chairman of VW, the ads are often anti-biker, they remain well done and funny. But not this print advertisement.
This ad "sells" Volkswagen's blind spot detection system, Volkswagen Side Assist. The tag line reads "Have you seen him? Your Volkswagen has.
Volkswagen Side Assist. It detects if something is in your blind spot.". As visuals go, it's pretty lame, even if it means more safety for us motorcycle riders...........
...........Click on the headline to continue reading this story.......
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| 6 May, 2013 - Video: KTM’s Latest TV Commercial For 2013 - Hot | #KTM #Advertisement #Motocross - KTM launched this latest TV commercial live at the 2013 Las Vegas Supercross race, a very good launch platform since you've got thousands of cross fans already there, in other words a captive audience.
The advertisement is pretty slick with colored motorcycles (orange of course) and a black & white background. Nicely done, blasting music and no static motorcycles.
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| 30 April, 2013 - Ad: Why Some Advertisements Fail - Claire’s Female Biker Gang | #Advertisement #Claires #Fail - When I first saw this advertisement I was quickly drawn to it. What was there not to like? A motorcycle gang, all female and a killer slogan "more is more".
Then I saw the company name; Claire's. And that was it.... no other information. It doesn't say who they are, what they are selling. The ad is in a series of 4 ads, and none explain the company or product. So if you don't know the company/product you're still none the wiser, and if you do know the product/company you don't really need the ad, do you now?..........
...........Click on the headline to continue reading this story.......
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| 26 April, 2013 - Video: Watch This Very Good TV Commercial From Bajaj - Excellent | #Bajaj #Advertisement #Stunts - By far, Indian motorcycle manufacturer Bajaj make the best TV commercials. I don't know anything about their motorcycles, but their TV advertisements are really top notch. This time they have outdone themselves with some creative stunts and CGI for their Pulsar 200NS.
The 1 minute ad shows three bikes doing stunts on an attraction high above the ground, on a merry-go-round and in narrow streets. Cool images.
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| 24 April, 2013 - Video: Quebec PSA - It Is Easy To See A Motorcycle Rider | #PSA #Safety #Canada - Here's a very well done, excellent even, PSA for motorcycle safety. It's from the Quebec Car Insurance Organization (SAAQ) in Canada, and even though it's in French, just the visuals say enough to understand the message.
The message (said in French) is "it's easy to see a biker, except on the road".
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| 23 April, 2013 - Ads: Honda Motorcycle Helmets | #Honda #Helmets #Motorcycle - I never knew that Honda Motorcycles sold helmets, but there you go. At least it looks like they sell them in Colombia where these two print advertisements come from.
Initially when I first saw them, I thought it was a pretty lame ad, but then I realized what the message is..... "a beetle, when you travel at 80 mph has become a bullet".
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| 16 April, 2013 - Videos: Two Hyundai TV Commercials Involving Motorcycles | #Hyundai #Advertisement - Here are two Hyundai TV commercials which have motorcycles in them. The first one shows a motorcycle rider as... what can I say.... a big slob on a sportsbike. Since all the other vehicles in the ad are dangerous, does this mean the fat biker is dangerous?
The second ad is from Hyundai Canada and shows an epic Mad Max-style chase between the Hyundai car and Mad Max vehicles, including a motocrosser, until they run out of fuel.
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| 9 April, 2013 - Brazil: Another Weird Honda Ad From Same Dealer | #Honda #Advertisement #Brazil - Although not as bad as the first one, and although I understand this one a bit more, it's still weird. Maybe it's a cultural thing.
The print advertisement is for the Honda motorcycle dealer Dorvalino Motos in Brazil, and the text reads "If this road was mine, I'd put some holes in it.". From what I understand, since they are advertising a dual-sport/off road motorcycle (the Honda NXR 150 BROS KS, a Brazil-only model) that you'd want to ride some holes....strange because no one wants to ride pot holes.
What do you think? Am I strange, or the ad?..........
...........Click on the headline to continue reading this story.......
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| 8 April, 2013 - Video: Watch Jorge Lorenzo Be Turned Down By Girls | #Sector #Lorenzo - Even if you are the reigning world champion MotoGP, it doesn't mean you can do any commercial you want. You need to satisfy your sponsors, even when it means doing a TV commercial that's iffy.
That's what Jorge Lorenzo must have felt doing this ad for watchmaker Sector. It's not really a problem for him, either as a person or financially, but the ad is pretty macho. Girls are only interested in him if he wears a "nice" watch...... if that was the case I would be Don Juan....
Anyway, as ads go, it's not bad, funny if you can overlook the macho business. Jorge is a cool guy, and in the end he rides of in the sunset with two pretty girls in his.... sidecar.
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| 3 April, 2013 - Video: Redline Motorcycle Clothing - Interesting | Here's a TV commercial for Redline, a Polish motorcycle clothing outfit. The ad is interesting as they used a video game-like images, with a motorcycle dodging traffic or racing on a circuit while wearing the Redline gear.
Nice way of introducing a clothing line, and as games go, this would be fun. Maybe they should bring it out as a downloadable game...
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| 2 April, 2013 - Ad: Saridon Motorcycle Helmet - Gone Right Past Me | #Bayer #Advertisement - Normally speaking advertisements, especially print ones, need to convey a message with seconds of seeing it. When flipping through a magazine all ads are vying for your attention. So the ad must be visually interesting and tell its message immediately. In other words, don't make the reader guess what you are trying to say, like this ad...
The ad is made in Venezuela and is for Bayer's Saridon, a headache ..........
...........Click on the headline to continue reading this story.......
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| 26 March, 2013 - Ad: Jeep (Or How Not To Advertise) | This is a really strange print advertisement from Jeep. You don't see their car, just a trailer with a dirty motorcycle. Okay, I understand the image used, but at first glance, if you didn't see the word "JEEP" you wouldn't know what the ad is for. So you pull your motorcycle on a trailer in through the mud.... wouldn't it be better to just use the motorcycle? You probably will get there faster.
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| 19 March, 2013 - Brazil: Weird Honda Motorcycle Dealer Advertisement | This print advertisement is for a Honda motorcycle dealer in Brazil called Dorvalino Motos. Sorry, but I'm lost...
Usually ads have a message that either informs potential buyers, or convinces them to buy. This ad shows a small photo of a Honda CBR 1000RR and the Tower of Pisa. That's it.
Does it mean you can ride from Brazil on a Honda motorcycle all the way to Italy? If so, it's news... otherwise I just don't get it.
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| 8 March, 2013 - Video: MV Agusta F4 RR TV Commercial | #Agusta - You don't get to see many TV commercials from MV Agusta, and I don't even know if this is a "real" advertisement for the F4 RR super motorcycle, but it's kind-of cool.
You get to see close ups of the Italian motorcycle with the sounds that resembles that of jet fighters talking, and then you see the MV Agusta in its natural environment, the race track.
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| 7 March, 2013 - Video: Harley-Davidson Dallas Dealer - Lifestyle | #Harley-Davidson - Here's a TV commercial from a Dallas Harley-Davidson motorcycle dealer. Lots of girls in mini-bikinis, lots of platitudes (like brotherhood, individuality, etc), but at least we see girls riding a motorcycle, not just in bikini.
I wonder if in real like there are these bikini-clad girls at the dealership??
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| 5 March, 2013 - Ads: Thailand - Dead Helmet | Maybe something got lost in the translation. Or it's a cultural thing. These two print advertisemenst from the Thai Health Promotion Foundation are just plain weird.
The text reads "Ride safe, wear a helmet" but what is the image supposed to tell us? Is it that our heads are not a helmet (probably), or use helmets that are in good condition?
Your guess is as good as mine...
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| 26 February, 2013 - Ad: Office for Victims of Violent Transit: Biker - Brazil | Interesting visual concept for this PSA from Brazil. It's for Avitran, which after some research turns out to be a traffic victim treatment center which is part of a some psychotherapy clinic in Sao Paulo, Brazil. In fact, the url above directs you to the clinic web site.
The visual is nicely done, with "death" riding behind a motorcycle rider who is not ATGATT and the text "Recklessness kills. Ride with caution and always wear safety gear".
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| 25 February, 2013 - WTF of the Week: "Model" Bikers Wanted-Ugly Ones Do Not Apply | I rarely read Craiglist ads since they have no meaning for me on this side of the pond, but this one came across my computer and I just can not resist. The advertisement is for the Los Angeles area, and the subject reads "$30-50 Per Hour For Attractive, Service Oriented Motorcycle Drivers".
So the first interest point is that if you are an attractive (ie handsome) motorcycle rider you can earn $30-50 per hour... not bad. But here's the whole ad:
According to the ad you'll be driving celebrities and VIPs to public and private events. Let's face it, who doesn't want to drive a Meegan Fox type sitting behind you as pillion, holding on to you with all strength, while riding her up to the Oscars. Dream stuff right?..........
...........Click on the headline to continue reading this story.......
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| 19 February, 2013 - Ad: Harley-Davidson Advertisement Honoring Jim Marshall | Back on April 5th, 2012, Jim Marshall, aka the "Father of Loud", passed away. Jim was the maker of the famous Marshall amplifiers for guitars, used by most famous (and also by many unknown) musicians the world over.
Harley-Davidson's ad agency was quick of the mark, since they ran these ads the same day, asking the world to make noise (preferably with Harley motorcycles) to honor the man.
A fitting tribute to a man who made music hearable from far.
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| 14 February, 2013 - Video: Tucano Urbano "Hot Or Not" Viral Video Part 3 | Italian accessories manufacturer Tucano Urbano have released last month part 3 of their "funny" viral video entitled "Hot or Not". Tucano Urbano are known for their clothing and their motorcycle/scooter aprons, allowing bikers to stay warm during the harsh winters.
In these three part videos called "Hot or Not" they show you what can happen if you are "hot" or not, in other words, if you want a good s.e.x. life, better use their product to stay warm.
As advertisements go, it's okay, not hilarious, but funny nevertheless, particularly this 3rd instalment (look at the senior citizens having a go at it...).
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| 13 February, 2013 - Video: KTM Dealer TV Commercial | You don't see many KTM motorcycle TV commercials in the world, and even less KTM dealer ads. Here's one exception, the first one I've seen. It's a TV commercial for the KTM dealer in the state of Oregon called OMA-KTM (funny for me, since in Dutch, Oma means grandmother).
It's not bad for a dealer commercial, and as I said, it's the first KTM dealer advertisement I've seen.
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| 12 February, 2013 - Ads: 4 Safety Ads - Drinking and Driving - Wrong Place | Here are four very nicely done print advertisements from France, trying to get people to stop drinking & driving (a very difficult task for a wine producing country).
The images are nicely done, not violent, and the tag line says "Don't let alcohol drive you to the wrong place". Each ad has an object that cars and motorcycle are known to crash into when DUI.
But will it stop people from drinking & driving... I doubt it.
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| 7 February, 2013 - Video: Macho, Sexist, Harley-Davidson Dealer Commercial | Wow, in this day and age that something like this can get through.... it's a TV commercial from a local Harley-Davidson dealer in New York, and although it's got great image and music, it's pretty macho & sexist.
A bunch of male Harley bikers gather at the local watering hole, and decide to go "fishing", which means finding girls and bring them back to the pub. None of the girls ride themselves, all are pillions, and one girl even leaves a sportsbike to go on the Harley. Does this mean that girls don't ride Harley? I don't think so..............
...........Click on the headline to continue reading this story.......
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| 6 February, 2013 - Video: Yamaha Indonesia Corporate Commercial | Quite an interesting and well done corporate TV commercial for Yamaha Indonesia. It's a TV ad you'd expect from Yamaha's head quarters in Japan, but then considering how big the Indonesian motorcycle market is, they have a lot of money in their piggy bank to make these kind of videos.
No need for a real time translator, it's just music and motorcycles, lots of it. In fact, it reminds me a bit of the Harley-Davidson "Live by it" TV commercial, with one rider starting out, and ending in 100's of bikers. Except in this case, they're Yamaha scooters...
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| 5 February, 2013 - Ads: Canadian Breast Cancer Foundation Ad & Video | The print advertisement and TV commercial for the very serious Canadian Breast Cancer Foundation are pretty well done. Both print and TV ads show women doing their thing; riding motorcycle, tennis, surfing, etc. So it's not "in-your-face", just a subtle hint.
The TV commercial featured below starts with a woman riding a Triumph motorcycle (she'll appear later in the commercial), and in the print version, the text reads "You don't need to be good to be healthy" followed by "The crunch of leather, the growl of your pipes and a well-oiled confidence." followed by the rest of the pitch. .... nice...........
...........Click on the headline to continue reading this story.......
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| 29 January, 2013 - Ad: Hunting Motorcycle Helmet | Nicely done image, but it doesn't sell. The print advertisement is for Forstinger, an Austrian car and motorcycle retail site, and in the ad they trying to get you to buy helmets.
The tag line says "Hunting equipment at a competitive price. From boots to helmet", and as you can see, the helmet looks like an animal.
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| 25 January, 2013 - Video: One Of The Best Advertisements Out There - Need To Watch | Sometimes TV commercials are works of art, sometimes they stink. But once, every now and then, comes an advertisement that goes way beyond what it is supposed to do, one that will move you and have a lasting effect.
That is the case for this TV ad. It was only in the last 3 seconds of the 3 minute commercial that I knew for who the commercial was. The whole story is very moving, so if you're someone who quickly sheds a tear while watching drama movies, better get some tissues ready.
Basically the story is about a bunch of old bikers in Taiwan, average age 81, who set out for a epic motorcycle ride to honor fallen comrades. The video is in Chinese but subtitled in English.
I strongly recommend you watch this TV commercial. You'll not be disappointed. I now know what I want to do when I grow up....
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| 22 January, 2013 - Ad: Piaggio MP3 and Lions | I don't know about you, but there's no way in hell I'll be riding a Piaggio MP3 scooter, or even a super fast motorcycle alongside any lions. So I'm a bit amazed at this advertisement from Piaggio. With a copy line that says "So stable, you'll think it's a car", just because the scooter is more stable than traditional 2 wheelers, doesn't mean that it's safer?
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| 21 January, 2013 - Video: Esso Easymix Commercial - Motocross | Another oldie but goodie TV commercial from Esso. This one is for their two-stroke oil for motorcycles, EasyMix.
In the short TV ad, they show a (noisy) motocross race. It's the way ads were made in the 70's and 80's.
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| 18 January, 2013 - Video: Yamaha V-ixion 150i | There's a whole world of motorcycles out there in Asia that may never be seen here in Europe (or North America). Often small displacement motorcycles, they have fancy sounding names.
Here's one from Yamaha Indonesia, and the motorcycle is called a "V-ixion 150i". When you look at the TV commercial below, and the image it tries to portray, it kind of makes you laugh. They superimpose a cheetah, and when the bike takes off, it's like a MotoGP race bike.... all that on a 150cc bike.
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| 15 January, 2013 - Ad: Volkswagen Makes Our Lives Safer | It's no secret that the Chairman of Volkswagen is an ardent and passionate motorcycle rider, so much so that he decided to buy Ducati; not the motorcycle but the company. And although through history, TV commercials and print advertisements from the German manufacturer were often biased or satirical against motorcycle, in this ad they show something else.
In the new Volkswagen Touareg SUV, they're highlighting the technology that will show vehicles, in this case motorcycles, that are in the blind spots alongside the car. In other words, if the car driver uses the technology, it will permit us from being seen and not side-swapped.
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| 8 January, 2013 - Video: Harley-Davidson Make Your Own Noise | Okay, here's 1 minute of my life I'll never get back. It's a Harley-Davidson TV commercial (I think, but not sure), and it looks a bit like a sci-fi movie.
The message is quite clever as is the final (and only) text, but to sit 1 minute watching two bikers walk to their motorcycles is waaay too long. The whole advertisement is 1 minute 15 seconds.
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| 21 December, 2012 - Video: TomTom Goes Viral | Our favorite Dutch GPS manufacturer (in fact, there are no other Dutch GPS makers), TomTom, have made a viral video. But just read that line again. It's a "viral" video, a video about viral videos. In fact, it's a video taking off viral videos... in a funny way.
You'll get to see many of the very popular viral videos shown on the internet, including the "Press For Drama" video. Nope, there are no motorcycles in this video, but since they provide GPSs for motorcycles, and it's funny enough to become viral, I've decided to show it (also I had nothing else to show).
So have a look at the viral video of viral videos.
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| 20 December, 2012 - Video: Buell 1125 CR | Remember Buell? The now defunct, former Harley-Davidson, sports brand? The motorcycle maker that Harley let welter away....
Here's an "old" promotional advertisement (you know those TV things they show at dealers and shows that loops around the whole day driving staff crazy) of the Buell 1125CR motorcycle.
Funny, or sad actually, seeing the video doesn't make me want to take out my wallet and rush to a dealer to buy one.
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| 18 December, 2012 - Ad: Quiksilver Fast Drying | This is quite a clever print advertisement for clothing maker Quiksilver. You take a look at the photo and the text, and then it hits you...
The guy was able to ride his scooter for a pizza delivery, guaranteed to be delivered in 30 minutes, and still have a swim. Nice...
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| 11 December, 2012 - Videos: Tucano Urbano - Are You Hot Or Not | Two funny and sexy viral videos from Italian accessories manufacturer Tucano Urbano. They probably would be considered NOT Safe For Work in the USA, but they are pretty funny nevertheless, and yes, a tad sexist.
Tucano Urbano are mostly known for their very warm clothing and aprons, known to keep you warm on your motorcycle or scooter.
Warning: If you are easily offended by scantly clad ladies, don't watch the videos.
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| 7 December, 2012 - Video: Yamaha - For Fun (1960s) | #Yamaha - I love these old vintage TV commercials. This one is from the 1960's and it's for Yamaha USA. Those were the days that you could easily say that motorcycles are for fun. In fact they say in the advertisement "Meet the people who are having fun, and meet the fun they're having".
They don't make ads like these anymore. They're all about power, speed - not about having fun. And isn't that what riding a motorcycle is all about?
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| 5 December, 2012 - Video: Canadian PSA - Texting While Driving | Here's a very good PSA from the Canadian government. It's an educational TV commercial that shows why people didn't text while driving in the "old days".
The message is quite clear, and the French words pronounced during the ad are "Before, we didn't write text messages while driving.... there was probably a good reason".
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| 4 December, 2012 - Ad: Volkswagen - Better Scratch A Cop Car Than Bikers? | When parking your car, would you rather scratch a police car or bump into a motorcycle belonging to a biker gang (my choice would be none of the above)? That's a question that should be asked in a philosophy exam.
Volkswagen used the image of the above question in their print advertisement in Australia.
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| 30 November, 2012 - Video: Deodorant For Motorcycle Riders? | OMG! How far will companies go to advertise their products using motorcycle? I mean, using a motorcycle sound for spraying yourself with Instinct deodorant....
Okay, you get to win a Ninja 250R motorcycle, but still....every press of the deodorant will result in a motorcycle revving up...
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| 29 November, 2012 - Video: Australian Safety Ad - The Party Is Over | The Australian Traffic Accident Commission (TAC) of Victoria state is very active in the prevention of accidents and in general road safety. And like very year anywhere in the world, during the festive season, people drink and party. Drink a lot. And that leads to accidents.
TAC have put out a TV commercial addressing the drinking & diving during the silly season, and I have to say, it's very good. They've done it seriously, but with a good sense of humor by using wordplay...........
...........Click on the headline to continue reading this story.......
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| 27 November, 2012 - Ads: AKT Motos and Social Media - Fail | AKT Motos is a Colombian motorcycle manufacturer of what looks like Indian TVS motorcycles. They produce, probably more assemble, low displacement motorcycles for the Colombian market.
They've released two print advertisements which in IMHO fail to bring a message across. Both ads below show the two main social media symbols, Facebook and Twitter, and a blueprint inside the symbols.
The tag line says "Get Out There", so I'm presuming they mean to say that to let Facebook and Twitter go, and just get on your motorcycle or scooter, and ride. But it's not obvious, or maybe I just don't understand Colombian ads....
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| 22 November, 2012 - Video: 2 Harley-Davidson Ads Featuring Guitars | Here are two TV commercials from Harley-Davidson featuring guitars. The first one, I presume is from the USA, features a guitar that "plays" motorcycle music, ie, engine noise. Clever, but not as good as the second one.
The second one is from South Korea (although it looks like they're playing at Stonehenge) and there they've used the sound of the motorcycle engine as part of the guitar music, using the engine as beat for the music. Nicely done.
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| 20 November, 2012 - Ads: Australia Motorcycle Safety With Mick Doohan - Black Spots | The Australian Motor Accident Commission, MAC, have been trying hard to reduce the number of motorcycle related deaths for years, some campaigns with success, some not so. Their latest campaign is to make bikers aware of the black spots in traffic. According to none other than multi-world champion MotoGP, Mick Doohan, the biggest black spot on the road is an intersection. More than 50% of deadly accidents occur at an intersection.
To make motorcycle riders aware, MAC have released a print ad and a video. They have also dedicated a part of their web site for this purpose. The print ad is pretty weak. You need to stare at the black spot of 30 seconds, and the light blue bikers will disappear. After 30 seconds, not only did they disappear for me, but I got images of Marilyn Monroe dancing naked. Not the effect that I thought they would go after..............
...........Click on the headline to continue reading this story.......
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| 14 November, 2012 - Video: Harley-Davidson Sportster Seventy-Two Commercial | Over the years we've become used to pretty bad TV commercials from Harley-Davidson, but over the last year or so their ads have improved dramatically. At the same time, Harley changed their advertisement agency... coincidence?
Here's a pretty good TV commercial for the Harley-Davidson Sportster Seventy-Two model year 2012. The advertisement is "moody", set by some great music by Heath & Errol (a music group I could not find anywhere on the internet). The first part of the video, you don't see any motorcycles, then it's a nicely captured motorcycle ride.
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| 13 November, 2012 - France: The French Association Of Angry Bikers Is Losing Patience | With all the new laws and proposed changes to the motorcycle world, almost all of them bad, the French Federation of Angry Bikers (FFMC) is losing patience.
They currently got an advertisement up that reads:
Do we need to get to this point to get your attention?
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| 6 November, 2012 - Video: 6 Old Motorcycle Safety PSA - Part Deux | 2 weeks ago we showed you 8 PSA made in the 1950s in the UK about motorcycle road safety. These old vintage TV commercials are excellent since most of what is being said still applies today, with a few exceptions.
The last 6 video of the whole PSA still illustrate it. It's funny to hear that "sidecars the safest of all road vehicles" in those days... and that "motorcycles are safer towards children on the road than any other vehicle". And finally, something I love to hear, but don't hear that much nowadays "motorcycles always renowned for their courtesy and consideration".
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| 30 October, 2012 - France: Anti-Reflective Armband Ad - FFMC Strikes Again | First the previous government wanted all motorcycle riders (even foreign ones riding into France) to wear reflective clothing. Then, under pressure after multiple protests, they toned it down to making us wear a 150 cm2 fluorescent armband (starting the 1st of January 2013).
This law just adds to the stupidity of governments. Like a small armband will make any difference. The only bit that makes the difference is when you get caught without one... a €68 fine and 2 license points. To illustrate the stupidity, the French Association of Angry Bikers (FFMC) have released a print advertisement... I've translated the upper text, the rest is of no use....
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| 27 October, 2012 - Video: 2012 AirAsia Australian Motorcycle Grand Prix | Here's a very good and entertaining TV commercial for the 2012 AirAsia Australian Motorcycle Grand Prix to be held tomorrow. It shows all the great motorcycle racers of the MotoGP race, all with added animations.
Very nicely done, and fun to watch; Let's just hope the race will be the same - fun, thrilling and entertaining.
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| 24 October, 2012 - Ad: Shell, Steve McQueen and The Great Escape | Shell, the giant Dutch oil company, put out an epic TV commercial, featuring none other than the King of Cool, Steve McQueen (although it's not him but a look-alike) and one of McQueen's best movies, The Great Escape.
They didn't adjust the movie, they just reshot it with their own actor, but it's very close to the stunning escape scene on a motorcycle during WWII. And of course, they've added a Shell gasoline pump to the sequence.... but it's okay, it does make the scene more funny.
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| 17 October, 2012 - Video: Vespa - Fashion Unchanged | Here's a very nicely done, upbeat, TV commercial for Vespa scooters. The advertisement is from Vespa India.
The ad is nicely done, in a semi-cartoon style, with colorful people and scenery. Have a look..
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| 16 October, 2012 - Video: Clorets Pure Chewing Gum - Mad Biker | Interesting product being advertised.... chewing gum that will clean the mouth of an angry motorcycle rider. The chewing gum is Clorets Pure, and the biker is angry because someone knocked down his parked motorcycles.
Short but sweet, by the Oglivy Agency in Cape Town, South Africa.
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| 11 October, 2012 - Video: Honda Fitting Room | Kind of strange TV commercial from Honda, in what I guess is Indonesia. It's aimed at the young kids, and the key message is that clothes don't make you cool, but a Honda motorcycles does....
I guess we could say that anywhere... right?
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| 9 October, 2012 - Video: McDonald’s - Leader Of The Pack | In this 1983 TV commercial, McDonald's is playing with words: they play the "Leader of the pack" song while showing two motorcycle cops riding up to one of their "restaurants", ordering a Big Mac.
Now you've got to decide who is the leader, the front cop or the Big Mac. It's a bit corny, but still fun to watch how they did their TV advertisements in those days.
They don,'t make them like this anymore (Thank God).
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| 2 October, 2012 - Video: Yamaha BW’S 125 Scooter - Motocross | Hmmmm... interesting way of showing a 125 scooter. It's a Yamaha TV commercial from Taiwan, and it shows their 2013 BW'S 125 scooter sliding through the dirt and pulling a wheelie.
Motocross with a scooter;.. how original.
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| 2 October, 2012 - Ads: CDOT - For Better Or For Worse | Here's a reasonably funny print advertisement from the Colorado Department of Transportation (CDOT), trying to get motorcycles riders to get proper training.
The image used is not bad, but I don't think the publicity will get bikers flocking to motorcycle training facilities. But it's funny enough...
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| 26 September, 2012 - Video: 3 Good Motorcycle Safety Ads From Utah | Between Colorado and Utah it's a tossup for who produces the best safety TV commercials. Both states are very active in road safety advertisements, cars and motorcycles.
The Utah Department of Safety (DPS) just released three very short TV PSAs that hit home in their simplicity and message. Very short, 15 seconds each, I particularly like the first one, since it's slogan is very good: "Body Shops Can't Repair Bodies". The second one is good too if you listen to the introduction. The last one is not bad, but less than the others.
All three commercials are divided between car and motorcycles riders need to pay attention....
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| 25 September, 2012 - Video: Kawasaki ZX-14R Soul Of A Ninja | This is a very cool TV commercial from Kawasaki which they ran in North America for the introduction of the ZX-14R Ninja for 2012.
The spooky part is the voice-over by DMX, with a rap song, a motorcycle speeding through a tunnel.... goose bumps. Just listen to the lyrics...
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| 24 September, 2012 - Video: Suzuki and Bigfoot | A TV commercial from way back, 1976 to be exact. It's the kind of advertisements you used to see in those days, bland, often humorous, and nothing about the motorcycle.
The motorcycle company is Suzuki, and it's all about having fun. Three young guys are out searching for Bigfoot. At the end they find him, and then the tag line says that Suzuki motorcycles are reliable.... not bad.
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| 20 September, 2012 - Video: Someday You’ll Own A Yamaha | This is a TV commercial from waaaay back, 1976 to be exact. The advertisement is from Yamaha USA, and it's actually funny. Done in a Keystone Cops way, it really never shows a motorcycle (apart briefly in a drawing).
The rest is for the cops to dream about.... funny and not bad for those days. In the mean time, they've got to do their work on foot...
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| 19 September, 2012 - Video: TAC - Assume The Worst In All Traffic | Quite a good safety commercial from TAC Australia for motorcycle riders. It's thought provoking due to the second part of the advertisement.
The ad shows you that you're not always safe when riding your motorcycle, and in a nice stunt accident, you can see that a crash can happen without you doing anything wrong. But what's more important are the after effects....
The ad was shown in 1997 in Australia.
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| 13 September, 2012 - Video: Suzuki Motorcycles vs Suzuki Car Commercial | Nice TV commercial for Suzuki, for both their motorcycles and cars. A beautiful woman (Natalie Denise Sperl) rides her Suzuki motorcycle while her friend/husband races her in his Suzuki car.
The car is a four-wheel, so you can guess what he's going to do.
Guess who wins...
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| 4 September, 2012 - Video: Suzuki Rotary Engine Motorcycle | The rotary (or better known as Wankel) engine used by Suzuki for their new motorcycle was short lived. A different type of engine could have been a blessing to many people in 1974, but the new motorcycle engine never took.
Despite that, they managed to run a TV commercial back in 1975. Not exactly an advertisement that will get people to flock to buy the bike...
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| 31 August, 2012 - Video: Harley-Davidson - Stereo Typical | Some 6 months ago, Harley-Davidson released a YouTube commercial for their lifestyle. They called it #StereoTypicalHarley, and the video clip entails several Harley riders, male and female, on their motorcycle with their social address shown (in this case Twitter). This is then followed by the person's occupation or main point.
It's an interesting concept, since they show all different kinds of people and their jobs, from students to police officers, all tied together with some music which goes faster and faster.
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| 28 August, 2012 - Ads (6x): Colorado Against Drinking and Driving Campaign | The state of Colorado (CDOT) is quite active in accident prevention of cars and motorcycle, with many campaigns to get drivers to be more sensible. Their latest, and IMHO not their best, campaign focusses on motorcycle riders and DUI.
The Amelie Company, a PR company, produced a series of advertisements for billboards, print and even beer coasters that try to get the message across that riding a motorcycle after having been drinking is a bad idea.........
............Click on the headline to continue reading this story.......
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| 21 August, 2012 - Ads: Preventing People From Texting While Driving - Weird | Sometimes PSA are weird, if not scary. The Blue Hive PR agency in the UK created the following advertisements for the Brake organization (a road safety charity organization) to condition people not to text/SMS while driving their cars.
Car drivers that read their SMS/text messages while driving are a menace to everyone, especially motorcycle riders, so it's a good thing people are trying to prevent it, but these ads are just plain weird.
If you are one of these that text while driving, would you stop doing it because of these ads? I don't thing so.
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| 16 August, 2012 - Video: StreetMade - Outlaw | Nice TV commercial for Streetmade, a clothing brand. It involves an "outlaw" motorcycle rider, riding away from an attack helicopter who is firing guns and missiles at him.
Of course the helicopter misses, since the guy is using stunts to escape him (with no ATGATT, except the Streetmade shirt). Nice action sequence...
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| 2 August, 2012 - Video: Honda Spacy - Uptown Girl | In a rather upbeat Honda TV commercial for the Spacy scooter, the ad uses the popular, but very old, song "Uptown Girl" to show a pretty girl loading and unloading a lot of stuff from her 110cc scooter's cargo bay.
The advertisement was made and shown in Indonesia. The cargo area is called "Helm In", meaning you can store your helmet under the seat.
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| 31 July, 2012 - Ad: Sandiego Motoshow 2012 - Not Macho | Usually during motorcycle exhibitions, shows and photos, pretty & sexy girls are placed before the motorcycle. Just to dress them (the motorcycle) up, and make them more noticeable.
But not in the advertisements for the Sandiego Motoshow 2012..... there it's the other way. The motorcycles are there as the main event, even blocking the view of the pretty girls. And it is Sandiego, not San Diego, since this one is in the Medelin area in Colombia, and it's a shopping center
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| 24 July, 2012 - Ad: Meccano - If You Can’t Have It, Build It. | An excellent advertisement for the building kit for children (and some adults I know), Meccano (known in the USA as Erector). The visual part of the ad is nice, but the slogan is better:
"If you can’t have it, build it."
How many of you have faced that in your past, and probably in your future?
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| 17 July, 2012 - Video: Honda Scoopy-i S12 Advertisement | I was about the trash this Honda TV commercial from Thailand, but then thought better of it. It's actually kind-of-fun, an advertisement done in 60's & 70's style, complete with mini-skirts, the twist and weird hairdo.
The ad is aimed at young kids, since the scooter is a Honda Scoopy-i S12, a 108 cc scoot. They even made a special web site to promote the new retro-scooter in Thailand.
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| 17 July, 2012 - Video: Hero MotoCorp - Vroom Vroom | It just shows you that you can make a nice TV commercial without spending a lot of money. All you need is a good idea (maybe not original, but good anyway), a camera and a few actors.
Indian Hero MotoCorp has done exactly that. In this TV advertisement, they've made a good ad without special effects, big budget production, original music scores, not even much to see in terms of motorcycles. In fact, you only get to see a motorcycle at the very end.
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| 13 July, 2012 - Video: Vespa - Betta Getta Vespa..The Olympics are Coming! | Here's a very nicely done TV commercial from a London based Vespa dealer, R. Agius Scooter. It's a funky little animation why people should get a Vespa scooter to beat the enormous forecasted traffic jams in London during the Olympics.
Even the underground is not going to help; nor will the "Boris Bikes". The only solution to getting to work is a scooter, preferably a Vespa.
Click on the headline to continue reading this story.......
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| 12 July, 2012 - Video: Servis Tyres Pakistan Ad | This is a surprisingly good TV commercial (either that or I have become so used to seeing Indian and Pakistani advertisement) for a Pakistan tire manufacturer called Servis Tyres.
Apart from the language, I didn't understand a single word, or the music, the idea is pretty good. This is what happens if you don't use proper tires on your motorcycle.
Who said you need big budgets, CGI and special effects for a commercial?
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| 10 July, 2012 - Ad: Nolan - Gladiator | Nolan motorcycle helmets already showed a nice advertisement using an astronaut and a Nolan helmet. Now, they've published one with a gladiator.
The top line says in Latin "I needed to air my head", and in the bottom in French it says "The new Nolan N104 has an exclusive Air Booster system that assures optimal air flow."
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| 4 July, 2012 - Video: TVS Apache RTR - Scary? | The other Indian motorcycle manufacturer, TVS, have recently released their "new" TVS Apache RTR motorcycle, and for the occasion they released a TV commercial.
Not as good as the Bajaj ones, nor as the Hero Motocorp ones, but not bad. It's meant to be "scary", because as the advertisement says.. "it's scary fast".
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| 3 July, 2012 - Video: Geico - Made of Money | Here's the latest Geico motorcycle insurance TV commercial. It's called "Made of Money", and the message is that others may be made of money, ie have lots of it, that they don't care what a motorcycle insurance costs, but you should care.
It's nice symbolism for a TV ad, but reading more about it on the web, many Americans think the ad is really an anti-Mitt Romney ad, since he has money.... whatever (probably from the same people who think there was no moon landing).
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| 26 June, 2012 - Ad: Meltin’ Pot - I Had A Dream | Another nice advertisement for Meltin' Pot. Looks like they like motorcycles in their ads.
This one is entitled "I Had A Dream", and you can see why....
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| 20 June, 2012 - Video: Honda Australia Motocross with CRF450R | Here's a nice TV commercial from Honda Australia for their CRF450R motocross motorcycle.
Action packed, a couple of locally famous crossers, and text graphics that reminds me of recent Aprilia advertisements.
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| 19 June, 2012 - Ad: Meltin’Pot - Wet Dream Job | If ever there was the wet dream job for a guy, there's this one. It's a pizza delivery on a motorcycle, delivering pizzas to a bunch of, barely dressed, women in windows. Would this by any chance be in Amsterdam???
The print advertisement is from Peltin'Pot, a clothing & footwear company
Click on the headline to continue reading this story.......
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| 12 June, 2012 - Ad: Nissan - You Need A Car For Your Motorcycle? | Nissan seems to have a penchant for motorcycles. This is the second advertisement in a short time period that they use motorcycles.
This Nissan ad shows that you need a Nissan Navara to bring your motorcycle to where you can have fun, with as slogan "More capacity for fun".
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| 5 June, 2012 - Ads: Yamaha Fazer, Or How Not Make Good Motorcycle Ads | Somehow the ADK Fortune Communication PR company in India missed to boat on this one. Two Yamaha print advertisements for their Fazer motorcycle. Both ads refer to historical explorers, Columbus and Vasco de Game.
How many people will identify their Fazer with an adventure motorcycle? And that while Yamaha have an excellent "explorer" motorcycle, the XT1200Z Super Ténéré.
Click on the headline to continue reading this story.......
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| 29 May, 2012 - Ad: Royal Enfield Chrome - Blinding | Funny print advertisement for the Royal Enfield Classic Chrome motorcycle....
... so much chrome, it'll blind you. Nicely found.
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| 25 May, 2012 - Video: Honda - I Want To Ride - Demetrios | Last year we showed a video infomercial from Honda that depicts bikers and their motorcycle (obviously a Honda) in every day situations. The object is to show normal people, doing normal things (like going to the office, getting a coffee, etc), and most importantly, having fun on their motorcycles.
Here's another "episode" of the Honda "I Want To Ride" infomercials, featuring Demetrios and his Honda CBR 250R. The filming is very well done, super professional, with crystal clear images, and the story is nice. Nice enough for me to sit through it.
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| 24 May, 2012 - France: Another Excellent Motorcycle Safety Campaign - 2012 | The French government, notably the Minister of Transportation, knows how to make hard hitting safety campaigns. They have released their latest creation to the French TV and print magazines.
I'll not bother you with the print ad, since it's a bit difficult to translate, but their TV commercial/PSA is very good. Just watching it made my skin get goose bumps.
The main motto of the campaign is pretty good: "On a motorcycle, the biggest danger is to think there is none". Good start...
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| 23 May, 2012 - Bajaj: Another Good Motorcycle Stunt TV Ad | I don't know when this TV commercial appeared, but yet again Indian motorcycle manufacturer Bajaj has made a very good advertisement using nicely executed motorcycle stunts.
The occasion for the ad is the launch of their Pulsar 180 DTS-i motorcycle. You'd almost want to go out and buy a 180cc motorcycle.... almost..
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| 22 May, 2012 - Royal Enfield: 3 Nice Advertisements Indian Style | Somehow companies in India make good ads. Bajaj, Hero and now Royal Enfield. As advertisements go, visually it's very simple, but the text is fun.
The idea behind the campaign is to get the younger generation to become independent, as the tag line says, "Leave Home". And the way to do it is to buy a Royal Enfield motorcycle.
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| 18 May, 2012 - Video: Vintage Vespa Ad - Go Vespa | Here's a vintage Vespa TV commercial, from the days that things were so much simpler. No helmets, wicker picnic baskets and reasonable prices.
I presume the advertisement is British.
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| 16 May, 2012 - Video: Motorcycle Reconstruction Safety Ad - TAC | The boys & girls at the Australian Traffic Accident Commission, TAC, have been making some nicely done motorcycle safety and awareness videos. Here's their latest, and IMHO, best safety advertisement.
The graphics are very well done, as is the message. You'll see a motorcycle accident in slow-motion and in reverse. The tag line is "Slow speed will not kill you".
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| 16 May, 2012 - Nolan: Houston We Do Not Have A Problem | Recently we showed you a good print advertisement from Nolan, and now they've come up with another one.
This one is an astronaut wearing the full gear, and a Nolan motorcycle helmet.
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| 15 May, 2012 - Ads: Do You Not Think Roads Are Often Like This? | When I saw these print advertisements, though meant for a car tire,s I immediately thought about some really bad roads I've been on on my motorcycle.
You know what I mean, right? The kind that will vibrate your teeth out of your mouth....
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| 11 May, 2012 - Video: Ducati - My Style | #Ducati - Here's a TV commercial that reminds me a lot of the Honda car advertisement featuring a car that is assembled in fast motion from all sorts of parts. Except this ad is in reverse; the motorcycle is stripped of its parts to become part of a hair-do.
The ad is for Taft (hair products), an Italian subsidiary of Henkel/Schwarzkopf, for a competition involving Ducati. The motorcycle in question s a beautiful Ducati Monster. Not bad the ad.
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| 3 May, 2012 - Video: Bajaj Nurses - Definitely Male | I don't know when this TV advertisement ran, but it looks like a sequel to another Bajaj Pulsar "Definitely Male" commercial they put out many years ago (see related below). It's a rather sexist ad; how many of you call your motorcycle a "he". Most bikers I know, when they refer to a motorcycle by gender, it's a "she"...
Are Bajaj losing their mojo? It's not bad as ads go, but not what we've come to expect from the Indian motorcycle manufacturer.
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| 2 May, 2012 - Ad: Interflora - Flowers Weighs More Than Motorcycles | Nice image in this Spanish print advertisement for Interflora, the international flower delivery service....
... except for one little, minor, detail that Tapsa, the PR agency, forgot. If anyone I know had to make a choice between a bunch of flowers or a motorcycle, we all know what the choice will be.. right? But the image is nicely done, it does pass the message along.
The tag line reads, freely translated, "The importance of who you are weighs more than what you have".
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| 27 April, 2012 - Videos: 6 x Belgium Safety Ads | Almost every country has them; motorcycle PSA focussed around safety. Motorcycle safety advertisements come in two flavors; cars need to watch out for bikes, or bikes need to watch out for everything else.
Here are 6 TV ads from Belgium of the first kind, cars need to watch out for bikers. Each commercial starts the same, a few seconds of a surreal image of a car and a motorcycle ridden by an eye. That is because the campaign is called "Eye each other", i.o.w., keep an eye out for each other. The campaign site, Go For Zero is both in French and Flemish.
After the 4 seconds of watching eyes driving vehicles, we come to the ad itself. To be honest, I'm disappointed, since the ads are pretty bland. But it does tell car drivers that they need to watch out for motorcycles, and that is a good thing. Better a bland ad than no ad. Right?
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| 26 April, 2012 - Video: ProTaper and Yamaha Motorcycles | Here's a nice, and short, TV commercial for ProTaper handlebars together with Yamaha motorcycles.
Lots of action shots, but not to sure why those shots mean anything for the handlebars, but nevertheless, nice to see.
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| 25 April, 2012 - Video: Throttlepack - Keep Up With Female Bikers | It sounds sexual, and maybe it is intended, but this TV commercial is for Throttlepack from Vance and Hines. Installing it, apparently, will help you keep up with female motorcycle riders.
So there you go, if you are overtaken by a woman riding a motorcycle, she probably has a Throttlepack installed..... or she just can ride better and faster than you, and her bike is better and faster than yours.
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| 24 April, 2012 - Ad: Don’t Let The Drink Drive You | < |
In a very artistic advertisement, the following print ad was made by JWT for CADD, Community Against Drunk Driving, in India.
The artwork is very well done, but as messages go, it disappears in the art. By looking at the "motorcycle", made out of body parts, you can not see what it's about. It's only when you see the bottom tag line, "Don't let the drink drive you", that you understand what it is.
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| 18 April, 2012 - Video: Vespa - Perfect Curves | Despite a rather predictable, but still funny TV commercial, the Vespa Perfect Curves is not bad, depending on when it was made. You know when you see the guy exulting the virtues of the body, curves and that he must mount her, that he's not talking about the pretty & sexy girl.
Still, it's worth a giggle.
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| 17 April, 2012 - Ad: Stop Buying Cigarettes, Buy A Motorcycle | #advertisement - Here's good advertisement from The Netherlands, showing some art work of two motorcycles made out of cigarettes. The number of cigarettes used, totalling 7,263 would have paid for a motorcycle.
According to the text, the 7,263 is an average year's supply. Not a bad way of getting people to stop smoking. Ad made by Iris in Amsterdam.
Would that convince you to stop smoking??
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| 10 April, 2012 - Ad: Harley-Davidson Riders Use Blow-Up Dolls ? | Funny. Turkish PR firm, Big, made this print advertisement which is funny, and well thought out, especially if you look at the text.
The Harley-Davidson ad reads "Nothing can replace the real one. Use original Harley-Davidson parts". Smart if you look at the pillion passenger...
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| 5 April, 2012 - Video: Safety - US Navy Style | As you may know, many of the armed forces personnel ride motorcycles, and many die on the road. All the branches of the military are trying to do something about it, and most have released safety videos for their men & women to see.
The US Navy is no exception, and this safety video highlights the ATGATT principle. Of course, it wouldn't be military if there weren't any acronyms. Obviously we know ATGATT, but PPE is new to me. This stands for Personal Protective Equipment....
You'll be glad to know that the Navy has not used up much of your tax dollars to make the video, but then, if you want to get a message across, you don't need to hire Spielberg to make the video.
Click on the headline to continue reading this story and see the video.......
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| 3 April, 2012 - Ad: Yamaha - The Wait Is Over, Riding Season Begins | A nice print advertisement from Yamaha, telling us all that the wait is over, summer (spring) is here and we can dust of our motorcycles and start riding again.
Nice, the photos says it all.
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| 3 April, 2012 - Video: A Positive Motorcycle Safety Ad | You know those motorcycle safety commercials they show on TV? Anywhere in the world, you'll see them ... often brutal, usually shocking. Their main strategy is to shock you into thinking about safety, either as a car driver, but more often as a motorcycle rider.
But it doesn't need to be so. Carma in Australia are several companies and institutions that promote road safety. They have amongst others produced this motorcycle safety TV advertisement.
It's a positive one. No accidents, no motorcycles or human beings were hurt. It's nice to see a positive safety campaign for once.
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| 29 March, 2012 - Video: Finally A Good Harley-Davidson Commercial | It has been a while since I've seen a good Harley-Davidson motorcycle TV commercial, in fact it has been a VERY long time, but this advertisement does the trick.
It's not a "in your face" ad, nor is it about having an alternative lifestyle, but more subtle, and more realistic. It's about dreaming, and tht's what motorcycle riding is all about.
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| 27 March, 2012 - Ad: Ducati - Virgin? | Nice suggestive print advertisement for Ducati motorcycles.
I guess virgins are overrated, even for motorcycles....
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| 20 March, 2012 - Video: Nissan Juke - Built To Thrill (With Motorcycles Though) | Here's a very good, if not great, Nissan TV commercial for their Juke car, made in the UK by TBWA agency.
The video itself is pretty impressive, building a car on the move, but to get things right, you obviously need motorcycles.
So no matter how good a car, motorcycle are needed to make it... funny actually.
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| 13 March, 2012 - Ad: Panasonic CCTV - Motorcycle Riders Are The Bad Guys | Here's a print advertisement from Panasonic for their CCTV cameras coming to us from Indonesia, where it would seem that they suffer a lot from motorcycle riding purse snatchers.
Not that a CCTV camera will help much with a motorcycle rider, since usually they wear a helmet.
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| 13 March, 2012 - Video: Yamaha Byson 2012 - Indonesia | Here's a TV commercial from Yamaha Indonesia for their Byson motorcycle, 2012 model. For the uninitiated, the Byson is a 153cc motorcycle with 10.1 kW power and 13,6 Nm torque.
As advertisements go, it fits right in Yamaha way of working & style; now if the motorcycle would be as good, they'd have a winner..
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| 6 March, 2012 - Ad: Finally A Motorcycles Faster Than The Roadrunner - Beeep | If this Brazilian print advertisement is to be believed, finally there's a motorcycle faster than the famous roadrunner (you know, beeep, beeep). And the motorcycle is a Honda CBR1000RR.
The ad, made by 9mm Propaganda Florianopolis in Brazil, is for Honda Dorvalino, a local dealer.
Not bad ad for a dealer. But in all honesty, nothing is faster than the roadrunner, nothing.
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| 3 March, 2012 - Video: Polish Lottery | Quite a simple TV commercial for the Polish Lottery, and no, it's not a Polish joke.
It's about a motorcycle rider what he'll do if he wins...
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| 1 March, 2012 - Video: Honda CBR 150R with Casey Stoner | When you become a champion, you not only win the glory and the big bucks, but you get to star in TV commercials, bringing in even more big bucks. That's also the case for Casey Stoner (no pun intended), who after winning the MotoGP crown, gets to promote Honda motorcycles.
Here's a TV commercial in which Stoner shows off what the Honda CBR 150R is capable off, in and off the circuit.
It's not bad as advertisements go, but no spark...
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| 28 February, 2012 - Ads: Utah - Drive Sober Or Get Pulled Over | Here are three interesting PSA advertisements from the Utah Department of Highway Safety, urging you not to drink & drive. As visuals go, they are very good and powerful, it says it all in one visual.
Ads were made by R&R Partners, and clearly show what will happen if you do drink....
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| 27 February, 2012 - Video: Harley-Davidson, Made In America | The video below is not a TV commercial for Harley-Davidson motorcycles, like we've seen so many before, usually quite bad. But in fact it's more an infommercial for manufacturing in the USA, using Harley as example..
The segment is well done, highlighting the virtues of Harley's know-how in manufacturing motorcycles, all made-in-the-USA.
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| 23 February, 2012 - Video: Live By It - Benin version | You all probably remember the viral TV commercial from Harley-Davidson some 5 years ago called "Live By It"?
Here's another version, but this time from Benin (in Africa) with the same words but different images. If you haven't seen the original, see that first before seeing this one.
We'll see how long this video will last before Harley pulls the plug on it... |
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| 21 February, 2012 - Ads: The Road Is No Place To Socialize | This is a PSA that is not targeted at motorcycle riders but should, if it works, provide some more protection for us. The three advertisements come to us from Dubai, made by Livingroom, and try to get car drivers there to stop using social media when driving.
It's an increasing problem worldwide, not just in Dubai, where cagers are using Twiiter, Facebook and/or BBM, with all the disastrous consequences.
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| 17 February, 2012 - Video: Honda And Soccer On Motorcycles | It looks like if you ride a Honda motorcycle, you are an excellent soccer (football) player. Or at least, that is the case if you believe this Honda TV commercial.
You get to see, what I presume is a famous Brazilian soccer player (have no clue who it is), doing tricks with a (soccer) ball on his motorcycle. Not bad, if you're into soccer. It would have been nicer if he did those tricks while riding....
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| 16 February, 2012 - Video: SuperMario and Vespa Scooters | I don't know if this is a real commercial, and if it is, it will not have cost much money to make. The advertisement is for Vespa scooters, and it features Mario, or more SuperMario.
You can hear the irritating sound of the Mario Nintendo games, while Mario chooses a Vespa over the princess. But fake or not, it's still not bad.
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| 14 February, 2012 - Ad: Piaggio MP3 - Slippery When Wet | Pretty good print advertisement for Piaggio MP3 scooter. According to the ad, you are safer on the MP3 than when walking on slippery roads, thanks to the three wheels.
Ad was done in Israel by Adler Chomsky Grey. Not a bad image, it says it all.
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| 13 February, 2012 - Video: Honda VT750S Australia Commercial | Here's a very upbeat (music-wise) TV commercial from Australia, for the Honda VT750S motorcycle.
No fuss, no clever stuff, just upbeat music and a price. Not bad...
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| 7 February, 2012 - Video: Learn Motorcycle Drag Racing | Not exactly something you'd think they have schools for, nor would you expect to see TV commercials for them, but there you go, learn something new everyday.
This is an advertisement for the Rickey Gadson Drag Racing School, where you can learn to drag race your motorcycle.
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| 1 February, 2012 - Video: Washington Lottery - Crazy Ideas | Funny, if not wacko. This is a TV commercial for the Washington Lottery, and has as theme, what crazy thing would I do if I won the lottery.
In this case, the winner is going on a motorcycle ride with his biker friends. Just watch...
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| 31 January, 2012 - Ads: Harley-Davidson - Hand-picked | I really don't understand the Harley-Davidson advertisement philosophy. Their main thread is rebellion; being a bad person. So does that mean that Harley motorcycle riders are all bad people? Because that's what their ads say.
Here are three print ads from McCann-Erickson in the UK. The first one is actually pretty good, the other two expand on the main theme and the message gets lost.
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| 24 January, 2012 - Video: Harley-Davidson Multiple Lovers Ad | This Spanish TV commercial is not a real Harley-Davidson TV advertisement, but it could have been. It's very much in style with previous Harley ads.
Nicely done, quite professional, it shows a young guy on his Harley motorcycle going from woman to woman....
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| 23 January, 2012 - France: Shocking Road Safety Campaign - As Long As... | The French Minister of Transportation, the road safety commission, are known to have produced several high quality, high hitting, safety campaigns. Many have been produced with strong messages and visuals that hit home. They do make you think...
They have released a new TV commercial that will be shown on several TV stations in France with very strong images. The campaign in is Black & White (probably to spare you with a lot of red color).
There is only one part with a motorcycle, actually a scooter, and the accident is not his fault, but a truck running a red light. Jeez, I hope this was a trick shot, and not a real accident....
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| 20 January, 2012 - Video: Pepsi and Motorcycles | Funny, specially for a Coca-Cola drinker (and loyal fan) like me.... this is a Pepsi TV commercial dating back to 1985.
It shows that as a motorcycle rider, you can't drive past a service station that sells Pepsi. Well.... I can.
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| 17 January, 2012 - Ads: Harley-Davidson Spirit - Baby and Tattoo | Again, Harley-Davidson is seen promoting the Harley motorcycle lifestyle, not their motorcycles. In these two print advertisements, made in Brazil by Momaprograganda, they're showing the future Harley riders.
The first one is not bad, the second one is just plain weird. The first one, a kid pasting fake tattoos is kind-of funny, but as someone pointed out at the source site (see Via: below), you'll notice that there aren't any motorcycle in the tattoos, just a few cars.
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| 13 January, 2012 - Video: Harley-Davidson Cologne - Bad Ass Smell | I'm sorry, but this just doesn't do it for me. It's kind of funny, but the tag line works against the product. The product is Harley-Davidson Cologne, and saying "Bad Ass Smell" is like saying your perfume smells of a public toilet.... not nice.
I realize that Harley is playing on the tough as nail biker image they portray in all their advertisements, and it probably works for motorcycle sales, but for perfumes? It's almost an oxymoron, "bad ass" biker perfume.
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| 12 January, 2012 - Video: 70s Esso Gas Station Commercial | There used to be a time, many decades ago, that you could actually get service in a gas station:- service and a smile. This 70's TV commercial reminds me of those good old days...
It's an advertisement from Esso, and it's short, but sweet. It'll make you smile...
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| 11 January, 2012 - Ad: Utah Safety - Eye Chart - Watch For Motorcycles | Nice safety advertisement from the Utah Highway Safety Office.
The PSA is targetted at cars and trucks, to remind them to keep a watch-out for motorcycles. The nice idea is to use an eye chart, reminding them that a motorcycle is small, and at a distance iit even looks smaller.
I wonder if it'll work??
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| 6 January, 2012 - Video: Pulsar - A Decade Of Dominance | That the Indian motorcycle manufacturer Bajaj makes excellent TV commercials we know. We've seen many of them in the past. Their motorcycle advertisements are second to none.
Their Pulsar motorcycle models are their workhorse, they are the most sold in India. They have had the model range for 10 years, and to celebrate, they've issued this infomercial, in black & white, about the pulsar.
As usual with Bajaj ads, it's very well done. It's simple, with a Pulsar doing a wheelie while a voice over pronounces some interesting philosophies.
BTW, it's probably one of the longest wheelie you'll see on video...
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| 5 January, 2012 - Video: Breitling Watches and Pretty Girl On Motorcycle | Breitling watches are known as the aviation watch. Many private and professional pilots wear them, it's like a status symbol and a sign that you are a pilot. It's therefore no wonder that Breitling would show an airplane in their latest TV commercial, and not just any airplane, but a beautiful Mustang P51. But even better, they have a motorcycle with a beautiful girl riding it.
The moral of the story is that you'll never be late if you have a Breitling watch. To me, the guy is a sucker.... leaving just because the lady is late..
Have a look at the ad. It's very nicely filmed.
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| 4 January, 2012 - Ad: Honda Motorcycles - Arrive Home Before Yourself | Funny concept for a print advertisement. The ad comes from Mccann Erickson in Israel, and the idea is interesting. You come home faster than usual, because you are using a Honda motorcycle, and find yourself in bed with your wife...
Beats the Harley ads finding your wife in bed with a biker..
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| 27 December, 2011 - Ads: Yamaha Financial Services | It's not an easy task to make an advertisement for a bank or financial services targeted at motorcycle riders. Most bikers just aren't interested in them. The FAM agency in Brazil did a pretty good job, producing ads that are for financial services geared towards motorcycle and scooter riders.
The company is Yamaha Bank, meant to give out loans to bikers wanting to buy a motorcycle or scooter. Instead of boring financial charts, theirs shows a bike. Nice touch.
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| 20 December, 2011 - Video: MTV - Sex Is No Accident - Vespa | A kind of funny TV commercial from MTV, warning people that sex is no accident, and to wear a condom.
To make their point, they've used a nice animation of a girl on a Vespa scooter, who by accident gets in to a "sex" situation. The ads were made by the Gray agency in Germany.
Dream on if you think it'll happen to you....
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| 19 December, 2011 - Video: Honda Wave Dash - My Secret Obsession | It's not easy to market a small displacement scooter to adolescents and teenagers, and Honda are trying it very hard with their Wave Dash.
In this TV commercial the guy is more interested by the motorcycle than the pretty girl, until she goes for a ride with him, and everyone is happy.
Bland? You betcha, but I guess it works for hormone-filled teenagers.
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| 15 December, 2011 - France: Campaign Against Souping Up Mopeds | If there's one thing that bothers the daylights out of me are teenagers racing around on souped up mopeds. Many are 2-strokes, with their exhaust removed, and they race around town and villages, often with their helmets loose on their heads. ... and the noise is ear splitting.
Many of these kids get involved in accidents, often with terrible life-long consequences. Mopeds are limited in horsepower and speed, but what the teenagers do is modify the engine to give them more speed. The first thing they do is remove the exhaust, often put in a bigger carburetor, and the more mechanically inclined, rebuild the engine.
According to the statistics from the French government, 37 teenagers are involved in bad accidents daily. On top of that, they not only face a fine of €135, but in case of an accident, the insurance will not pay up if the moped has been modified. So the parents are out of pocket, often for a lifetime.
To try to change their mindsets, the government had recently launched a publicity campaign. The photo below is exactly the way these kids ride their mopeds, trying to keep down wind resistance.
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| 14 December, 2011 - Video: Sym 250cc Motorcycle Ad | | The Taiwanese motorcycle manufacturer Sym, is trying hard to diversify their product range, away from low displacement scooters, moped and motorcycle, to (slightly) bigger motorcycles, notably the 250cc naked.
Asia is big for 125 and 250, and many manufacturers are seeking entry into this very lucrative market, and Sym is one of the recent ones. Here's a TV commercial for their T2 250 (which I believe is now called Wolf SB250Ni ... but then I can be wrong). |
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| 13 December, 2011 - Ads: Drink and Drive Australia | Getting people to not drink & drive, whether it's with a car, motorcycle or truck, is difficult enough. Getting advertisements that will make people think before turning the ignition key of their vehicle after a few drinks is very difficult; in fact it's a real art.
Ads that make people think need to send an instant message to their brains, and to do that, you require a certain creativity. Unfortunately, these two TAC ads lack that. It's not a message that will make you think "hmmmm, let me get a taxi".
The art work is nice, but honestly, would that stop you from getting on your motorcycle after a few margaritas?
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| 6 December, 2011 - Ads: Goodyear - Do Not Break The Vase | | Here's a nice and a so-so print advertisement from Goodyear tires made in Brazil.
The first one speaks to me, showing you why a Goodyear tire will keep you in your trajectory without hitting the vases. The second one is like the first, but doesn't really speak to me. Made by the Y&R PR agency in Brazil.
Clever images though...
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| 29 November, 2011 - Ads: Yamaha Motorcycle Helmets - Oxi-Sanitation | Yamaha not only make motorcycles, but they also sell helmets. And as we know, circulating air in our helmets is important, since it minimizes fog, and brings in fresh, cool, air.
But helmets are also bacteria traps, especially when you're sick. Yamaha Brazil are advertising their helmets with Oxi-Sanitation, meaning the helmets are aired properly and should be bacteria free.
Here are three of their ads, by the FAM Agency from Brazil.
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| 25 November, 2011 - Video: Hemorrhoids? Sperti Helps On A Motorcycle | Some PR agencies are more creative than others. The KOEN agency in The Netherlands wanted to show a good case of what hemorrhoids can do, so they hired some poor blokes to ride down Amsterdam on their motorcycle.
They were told to ride standing up, and on the back was a big sign, saying "Hemorrhoids? You don't want to sit with that. Sperti Helps".
Funny, unless you're the motorcycle rider....
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| 23 November, 2011 - Video: Old Spice and Motorcycles | Old Spice, the perfume for men, have a TV commercial out with a motorcycle. At least, they don't diss motorcycles, in fact, they saying that when you use Old Spice, you become a better looking (and better smelling) biker...
Life is beautiful.... corny but well done.
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| 22 November, 2011 - Video: Volkswagen - Easy Rider | It's strange that for a company like Volkswagen, that has as CEO a true-blooded biker, that many of their TV commercials make fun of the motorcycle riding public...
Here's one such TV advertisement from Volkswagen South Africa. It really makes fun of bikers, but I have to say, I got several giggles out of it. Funny.
The ad is for the Volkswagen Jetta.
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| 18 November, 2011 - Video: Ducati Motorcycles and Tudor Watches | Interesting TV commercial that for a first is showing a Ducati motorcycle during regular evening programming here on French TV. Before, some Ducati ads were shown during special motorcycle programs, like the MotoGP, but this one runs during normal programs...
... but then, it's for Tudor watches.
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| 15 November, 2011 - Video: Lambretta Ad - Anti Vespa | Hehe... a funny anti-Vespa scooter commercial from Lambretta. It's Italian, from the Life, Longari & Loman PR agency in Italy.
The advertisement squashes Vespa, literally.
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| 3 November, 2011 - Ad: Lenovo and Dirt Motorcycles | Former IBM, now Lenovo are trying to show how tough their computers and pads are. To show it, they've mounted the ThinkPad on a dirt motorcycle with sidecar, and in the sidecar is their stuntman, who is playing a game while the motorcycle is riding through a dirt track.
And the game he's playing? ..... yep, a motocross game.
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| 3 November, 2011 - Video: BMW’s New Maxi-Scooter Promotion - Ready For Eicma | A very elaborate TV commercial just to announce that BMW will be showing their new maxi-scooter at the Eicma show next week in Milan, Italy.
This 50 second TV spot shows a little kids with a car and a motorcycle toy (both BMW, but what would you expect?). The funny thing is that they do not even show the shadow of the new BMW scooter, just the thought....
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| 2 November, 2011 - Ad: Hell’s Angels Are Pussies | Now here's a print advertisement that will get attention, good or bad. The ad is for Essilor, a French optician/manufacturer, and the idea is to show that the glasses the poor guy is wearing is unbreakable.
Of course, his face and body aren't. I somehow don't think you'll see real people wearing such a t-shirt....
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| 31 October, 2011 - X-Rated Ad For Suzuki Motorcycles | I saw this funny, X-rated, print advertisement in a French motorcycle magazine for the Suzuki Gladius.
The tag line reads "Position Number 1: Take advantage of your agility to surprise the four cylinders"....
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| 25 October, 2011 - Video: AEG Trademan Series - Geoff Ballard | A very nice "infomercial", a mini documentary of Australian off-road motorcycle champion, many times winner of ISDE, Geoff Ballard.
The video was made for the German AEG Powertools company (for their Australian outfit), and gives a nice look on this Australian motorcycle legend.
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| 24 October, 2011 - Video: Toyota Hilux Australia- Wild Boar Motorcyclists? | Toyota Australia have a couple of pretty well done TV commercials for their Hilux pickup truck. Since Top Gear has shown that the car is indestructible, that's more or less what they show.
In one of the advertisements, they show a motorcycle rider... but the biker is a flame-throwing wild boar, with body armor and a rocket launcher... nice image!
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| 19 October, 2011 - Video: Three Ships Whiskey and Royal Enfield Motorcycles | This is a nice and smooth (no pun intended) TV commercial for the South African Three Ships Whiskey. It's a narrative advertisement (ie someone is talking over the ad), featuring prominently three Royal Enfield motorcycles traveling round the world.
It has some very nice images with the three motorcycles. Makes you thirsty .... for a ride.
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| 18 October, 2011 - Ad: Digicel - Another One I Do Not Understand | I seem to be hitting a few advertisements recently that just don't make sense to me. This one is not motorcycle related, but got my attention because it has a big police motorcycle in it.
It's for Digicel, the telecommunication company in the Caribbean. With a tag line reading "We're all in. Digicel. Proud sponsor of west Indies cricket." it just doesn't make sense. The ad was made by the Boys and Girls agency in Ireland. Maybe something got lost over the distance.
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| 13 October, 2011 - Video: Mini Car Ad - Biker Woman Prefers Car | Well, what do you know... According to this TV commercial, a female motorcycle pillion prefers to be in a Mini Coupe car than riding on the back of a motorcycle....
Do you think that's true in real life?
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| 11 October, 2011 - Ads: Ducati Motorcycles - More I Do Not Get It! | Harley-Davidson are not the only ones who at times make motorcycle advertisements that no one (except maybe their designer) can understand. Ducati also have missed hitting the nail on its head with this series of print ads.
The Ducati ads were made by the Maruri Grey PR agency in Ecuador, land of cocaine and other interesting mind-altering drugs. If it weren't for the Ducati logo at the bottom of the ads, I would have sworn it was not related to a motorcycle company.
Anyone want to make a guess what the message is?
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| 4 October, 2011 - Ads: Harley-Davidson - Just Do Not Get It! Help | Below are two print ads for Harley-Davidson in Colombia. The ads were made by Publicis who have made some very good commercials for Harley, but these has got me totally confused.
What are the messages?
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| 27 September, 2011 - Ad: Harley-Davidson - Scratch and Lose | Interesting concept to advertize scratch-free motorcycle helmets by Harley-Davidson from Colombia.
They used a scratch card (the kind where you scratch away zones) to unfold a story. The ad had enormous positive results in their sales.
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| 23 September, 2011 - Ad: Vespa Map | Interesting print advertisement for Vespa scooters from Romania.
It's a bit too sophisticated for my taste, but it does convey the message.
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| 22 September, 2011 - Video: 2 x Kawasaki Motorcycles Ads From Brazil | Two nicely done TV commercials from Kawasaki Brazil.
One is for the Versys motorcycle, the other for the Vulcan bike. But both have as main theme, riding and suddenly you find yourself at some distant location on earth. Nice...
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| 20 September, 2011 - Safety: Do Not Drink and Drive - Great Ad! | Sometimes it's not easy to get a safety message across, specially when it concerns drinking & driving. But the Lowe GGK Agency in Austria did a pretty good job with this safety advertisement....
They liken drinking & driving to Russian roulette.... can't think of a better way to show the dangers of drinking. Especially on a motorcycle..
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| 16 September, 2011 - Video: GasGas in Cigarette Commercial | A really well filmed cigarette commercial from Indonesia, with a GasGas Trial motorcycle riding over a mountain. Nice filming, great riding.
... no cigarettes are shown...
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| 13 September, 2011 - Ad: Vespa Scooters and Shavers | The things you got to do as an ad agency. Well, one thing that works for me, is a motorcycle (or in this case a Vespa scooter) and a pretty girl, even if they're drawings.
That's what the JWT agency in New York used to draw your attention to Schick Quattro shavers for women. Okay, so maybe I'm the wrong audience...
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| 9 September, 2011 - Ad: Funny & Well Done - Specsavers and Vespa | Someone at the Smart ad agency in Australia was being creative. They made this life-size advertisement for their customer, SpecSavers (opticians).
They have a sense of humor those Australians. I'm sure it will have caused a few people to see if that was really a hole made by a Vespa scooter...
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| 8 September, 2011 - Video: Harley-Davidson Goes To The Dogs | In a surprisingly good TV commercial, Harley-Davidson shows that it still has it in making good ads. Or maybe it's because they have recently changed PR/Ad agency.
This TV spot is made by Victors & Spoils in the USA, and shows that motorcycle riders love dogs..... funny and well done. Positive message, even to cagers.
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| 5 September, 2011 - Nissan Ad: How To Piss Off Motorcycle Riders | Here's a TV/Web commercial from car maker Nissan that for sure will piss off many motorcycle riders out there....
... specially if you consider that the main theme of the ad is that the car has "trophies" of motorcycles crashed by the car!
What a FAIL!
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| 30 August, 2011 - Ad: Lose Your Licence and You’re Screwed | Nice print and TV commercial promoting safety for young driver and riders. Using some strong words, the Motor Accident Commission of South Australia reminds you what will happen when you lose your motorcycle (or car) license...
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| 25 August, 2011 - Video: Hero Honda CBZ X-Treme - James Bond Move Over | The advertisement agencies in India sure know how to make interesting TV commercials....
Heres one for the Hero Honda (now Hero Motocorp) CBZ X-Treme motorcycle. The TV commercial is full of stunts and special effects, all done with a James Bond-like theme... nice (but the picture quality is lousy).
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| 23 August, 2011 - Ad: Romanian Motorcycle Safety | Motorcycle safety advertisements can be found almost anywhere, and Romania is no exception. Here's a print ad from the Romanian Traffic Police, urging motorcycle riders to keep their headlights on during the day so that they remain visible in traffic.
Not exactly an imposing commercial, but it does the trick.
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| 23 August, 2011 - France: McDonalds and Motorcycles | This billboard caught my attention yesterday. It's the popular Belgian cartoon character TinTin, with an upcoming movie, and McDonalds.
You can see TinTin on a motorcycle at the McD. drive-in.... how many of you have successfully done a drive-in on a motorcycle?
Not me...
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| 22 August, 2011 - Sexy: It Is Fluorescent And Inflated | Two sexy print advertisements for Scorpion helmets to be found in the French motorcycle magazines.
I think you can get away with these kind of ads in France...
Read the translations... |
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| 19 August, 2011 - Video: Vespa - Thrill of Living | A Spanish language TV commercial for Vespa scooter, made quite some time ago if you listen to the quality, and look at the way the people are dressed. It's a bit in the Coca-Cola style, with loads of people happy and dancing.
Throw in a few pretty girls, and you've got a commercial...
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| 18 August, 2011 - Video: Budweiser Beer - Motorcycle Gang | Nice TV commercial for Budweiser beer, dating back to 1993.
The TV ad shows two motorcycle gangs, and the message is we can all get along as long as we have Budweiser beer (or something like that).
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| 16 August, 2011 - Ad: Sunless Tanning - Now In Your Motorcycle Garage | Print ad for Australian Gold Sunless Tanning cream.... a cream you get a tan without the sun..
.. so as per this print advertisement, you can work on your motorcycle in the garage, and still get a tan.
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| 16 August, 2011 - Video: New Hero MotoCorp TV Commercial | Just launched last week, and already the new Hero Motocorp, a big Indian motorcycle manufacturer, have gotten themselves a nice and glossy corporate TV commercial.
Nicely done, and obviously expensive...
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| 12 August, 2011 - Video: Yamaha Motorcycle - Track Ready, Street Smart | Nice TV commercial for Yamaha motorcycles, building on their racing championships, making a statement that their motorcycles are ready for the track, and are street smart.
Too bad the biker on the Yamaha isn't street smart (wearing sneakers.....).
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| 11 August, 2011 - Video: Pyramid Computer Services | | What do you do if you want to advertize your services, and you can't really show the service itself.? You use a motorcycle, and make it "funny". That's what Anchorage based Pyramid Computer Services did, using a motorcycle and a trailer full of computers. |
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| 10 August, 2011 - Ad: Driving And Social Media Just Do Not Mix - Funny | An excellent safety advertisement that appeared in TopGear Magazine. It's all about texting and more importantly, social media (like FaceBook and FourSquare) while driving a car. ... something us motorcycle riders know all about.
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| 4 August, 2011 - Video: Lego Skull Motorcycle - How Cute | Lego used to be very basic stuff. Building blocks for kids, a few colors, and all you could make was a rudimentary house or so.
No more.... this TV commercial shows you that you can even make a motorcycle... cool.
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| 2 August, 2011 - Ads: Ellesse Italia - Classy Ads | Two very classy, and old fashion print advertisements for Ellesse Italia casual and sportswear.
One way of showing them in ads is the old fashion way. Nice artwork, young folks sitting on scooters. How more Italian can you get?
Nice...
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| 29 July, 2011 - Video: Jack Daniels Whiskey - As American As | If you've got a product like Jack Daniel's whiskey to sell, it's not going to be difficult to make a great TV commercial. It's not like you're selling soap.
Here's a really nice Jack Daniel's TV advertisement featuring a motorcycle or two.
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| 27 July, 2011 - Video: Zoan Motorcycle Helmets - Elevator Girl | Nice and funny TV commercial for the Canadian Zoan motorcycle helmets manufacturer.
The advertisement involves a crowded elevator, a pretty & sexy girl, and an incredible pair of XXXXXXX.
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| 26 July, 2011 - Video: Ducati Diavel 2011 | Nice and kind-of sexy TV commercial for the Ducati Diavel motorcycle. One of those advertisements with a baritone voice, sexy ladies and of course the Diavel power cruiser.
There's even a guest appearance of a AMG Mercedes in the ad.
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| 25 July, 2011 - Video: HJC Motorcycle Helmets - Hole In The Wall | Funny, but not a real TV commercial for HJC motorcycle helmets.
It seems to have been a school project, but funny nevertheless, so much so that HJC liked it. Nice to see that you can make a good commercial without a real budget.
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| 19 July, 2011 - Ad: Yamaha X-Max, Master of City | Italians are known for designing pretty things, like motorcycles, cars and also advertisements. They pretty, but not always functional...
Here's a pretty print ad for the Yamaha X-Max scooter, though well done, I think the message is lost...
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| 12 July, 2011 - Video: Moto Guzzi - It’s About The Ride | There aren't that many TV commercials out there for Moto Guzzi. One wonders why, since their motorcycles are great machines, and they have a good image in the market place.
Here's a nice Moto Guzzi TV advertisement, with no particular message, apart from that "It's all about the ride"...
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| 7 July, 2011 - Video: Harley-Davidson Sportster - Not For Everyone | Back in the days that Harley-Davidson still made reasonably good motorcycle TV commercials... here's one of them. Not that it's mind blowing or well done, like the Bajaj ones, but it's not bad.
This is not aggressive, and though it doesn't say much, it says a lot by not saying much. Confused??
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| 6 July, 2011 - Ads: Australian Government Wants Motorcycles to Slow Down | Three print ads and 7 radio commercials from the Western Australia Government (Perth) trying to get motorcycle riders to slow down.
Some clever use of words, and in the radio ads, clever use of speeding up sound.
But will it work?
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| 6 July, 2011 - Video: Harley-Davidson Timpanogos With Curt Doussett | A pretty good Harley-Davidson motorcycle dealer TV commercial, not one of those where the owner shouts their stuff on TV, but one that has a story.
It's from Utah motorcycle dealer Timpanogos, and it stars actor/TV presenter Curt Doussett.
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| 4 July, 2011 - Video: Shell Advance Brazil | A pretty but meaningless TV commercial for Shell Advance motorcycle oil from Brazil...
... and it looks a bit like the Gucci TV ad with the Norton motorcycle.
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| 29 June, 2011 - Video: Harley-Davidson - Drive Your Heart | Another TV commercial from Harley-Davidson motorcycles, without showing motorcycles or even bikers, and excluding women.
Very generic ad for Harley... just words.
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| 28 June, 2011 - Ads: Alberta Safety Ads | Two print safety ads from Alberta trying to get motorcycle riders to ride properly and safely...
... but I think it fails.
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| 21 June, 2011 - Ad: Bikeking24 - Twisted Motorcycles | Three interesting print ads from German accessory company Bikeking24 (the name is pretty cool too).
The ads are for anti-theft devices... nicely done, but it took me a while to understand...
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| 21 June, 2011 - Video: Norton, Gucci Perfume and Motorcycles | Woow! Motorcycles are starting to smell good! Here's a TV commercial from another big name perfume maker featuring a motorcycle (the last one was Chanel and Ducati).
This TV ad is from Gucci for the Gucci Guilty perfume, and it features the classy Norton Commando motorcycle.
Nice
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| 17 June, 2011 - Video: Bajaj Pulsar - Hunto | A Bajaj TV commercial with some controversy.... quite unusual.
The YouTube page featuring this ad is full of nasty remarks, which surprises me, since I find the advertisement quite good and refreshing.
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| 14 June, 2011 - Ad: Safety Australia Style - Wankers | Interesting road safety campaign from Down Under.
Using slang expressed in pictographs, it gets the message across....
Motorcycles riders and car drivers are targeted..
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| 10 June, 2011 - Ad: Riffel Safety Gear - Ghost | Nice print ad for Brazilian Riffel, makers of motorcycle safety gear.
Good image... a motorcycle going to heaven... or becoming a ghost.
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| 9 June, 2011 - Video: Royal Enfield - Handcrafted Motorcycles | Royal Enfield is the oldest motorcycle manufacturer still in operation, and the Royal Enfield Bullet the oldest motorcycle model still being manufactured. Two things to be proud off....
Here's a TV commercial, more an infomercial, about Royal Enfield and its handmade motorcycles. Nice...
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| 8 June, 2011 - Video: Kawasaki Brazil x 4 | 4 TV commercials coming from Kawasaki Brazil...
One is generic, one for the ER-6N, one for the Ninja 250R and one for the Ninja 650R motorcycle.
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| 8 June, 2011 - Video: Bajaj Pulsar 220 - Orange and Stunting | Bajaj motorcycle TV commercial ALERT! They're back at it!
The motorcycle manufacturer with the best TV advertisements has a new one, and it looks pretty good.
Have a look at this ad for their Pulsar 220 motorcycle. It's orange, and it does nice stunts.
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| 7 June, 2011 - Ad: Kawasaki Bull Riding - Excellent | After a long wait, finally Kawasaki Motorcycle is back with a great print advertisement.
Here it is in maximum size (so you can download it). Great image....
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| 27 May, 2011 - Ad: Bridgestone Tires - Flatline | Nice print advertisement from Bridgestone tires...
Though the ad does not show a motorcycle tire, the concept remains the same. Nice idea!
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| 27 May, 2011 - Bajaj Wins Award For Advertisement Campaign | The Indian motorcycle manufacturer, Bajaj, back in 2004 was in difficulties against the Japanese manufacturers. They contracted with a big PR agency to set up a campaign for their Pulsar motorcycle.
The advertisement campaign was an enormous success, with SEVEN times increase in sales in five years. To honor this, the ad campaign just received a top award.
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| 26 May, 2011 - Video: Motorcycle Mechanics Institute | It's not something I think about; motorcycle mechanics obviously need training, even for a Harley-Davidson. Here's a TV commercial for the Motorcycle Mechanics Institute for Harley-Davidson motorcycles.
They must be doing a pretty good business. Lots of dealers, and not that many mechanics to service them.
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| 25 May, 2011 - Video: Yamaha Junoon YD 100 | It's funny how in some countries the small motorcycles are advertized the way we would advertize our big bikes. Here's a launch commercial from Pakistan for the Yamaha Janoon YD 100.
Photographers, groupies, smoke, sunglasses ..... the way you receive a big star.
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| 19 May, 2011 - Video: Geico Bears - Amazing | It just doesn't stop to amaze me how bad motorcycle insurance TV commercials are in the USA.... here's the latest from Geico.
At least it solves one of life's mysteries ... does a bear shit in the woods?
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| 18 May, 2011 - Video: Harley-Davidson 250cc Motorcycle TV Ad | When one says a 250cc Harley-Davidson motorcycle, you already know that we're not talking about a recent motorcycle.
Here's a TV commercial for a 250cc Harley/AMF bike. I just love their slogan... just watch it..
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| 16 May, 2011 - Video: Honda CBR900RR - Uncaged | In a surprisingly good TV commercial from Honda Motorcycles, here's one from 1998. It shows a several caged motorcycles, and then the Fireblade ... which breaks free from its cage.
Nice symbolism.
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| 12 May, 2011 - Video: BMW R1150R Motorcycle - Jazz | A nice, probably not real, BMW motorcycle TV commercial.
It's for the BMW R1150R motorcycle, and it makes well use of a nice piece of Jazz music.
Elegant...
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| 4 May, 2011 - Video: Yamaha Indonesia and Valentino Rossi | It sucks at times being a famous athlete like Valentino Rossi. Here he is making a kind-of dumb TV commercial for Yamaha Indonesia in a language which he doesn't understand, but pretends to speak....
... but in honesty, the ad ain't half bad...
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| 3 May, 2011 - Video: Honda - I Wanna Ride | A good TV advertisement from Honda Motorcycles. It plays very well on our thoughts when doing those things we don't like doing... sitting in meetings, doing the laundry.... I just wanna go on a ride!
My thoughts exactly.
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| 28 April, 2011 - Video: Honda CBR250R Introduction | Nice, but very unimaginative launch video of the new Honda CBR250R motorcycle.
One nice moment (when the motorcycle blasts past the sportscar). Clip was used for their launch in India.
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| 26 April, 2011 - Ads: Yamaha And The Jungle | At first glance these ads didn't do it for me. They looked lame until you read the text and look at the photo. Then I got it....in fact, I recognized two of the characters...
The three advertisements are for Yamaha Costa Rica
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| 21 April, 2011 - Video: Progressive Motorcycle Insurance - Helmet Hair | A recent TV advertisement from Progressive Insurance for motorcycles, where they try to get a "lighter" view on motorcycle riding, that of helmet hair.
I'm not impressed, but presume it does work for some ... have a look.
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| 18 April, 2011 - Video: A Lame Progressive Motorcycle Insurance Ad | Quite a lame TV ad for Progressive Insurance. Don't know when this ran, but it's corny. Just trying to use as many popular sayings on riding a motorcycle as they can.
Some agencies don't understand their public...
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| 15 April, 2011 - Video: A Shiny Harley-Davidson | Here is a Harley-Davidson product for all. Well... it's a TV advertisement from the year 2000 for a Harley-Davidson. Not the motorcycle, but for a Rayovac flashlight.
Actually, the ad is not bad, not because of the great images, but the words they used to describe their product. The Harley/Rayovac flashlight is not made anymore, so it can't be bought.
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| 13 April, 2011 - Ad: French Safety - Things To Remember | On one side the French government does everything in its power to stop us from riding our motorcycles, but on the other hand, they do come out with some very good safety advertisement campaigns. You'd almost think they care....
Here's a nice ad they published a year or so ago. On the helmet you see several Post-It notes of things to watch out for or to remember
The text reads "On two wheels, let's be twice as alert".
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| 13 April, 2011 - Ad: Really Stupid Ducati Radio Ad | This has got to be one of the worst Ducati advertisements I've heard or seen. It's a radio ad played in Denmark.
Weird...
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| 12 April, 2011 - Video: Ray-Ban Sunglasses - Sunset | Nice TV advertisement from Ray-Ban, showing an adventure motorcycle rider throwing caution into the wind just so he can see a sunset.
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| 8 April, 2011 - Ad: Taming Your Ride - French Safety | Here in France if you've got a car license for more than 2 years, you are allowed to ride a 125cc motorcycle or scooter. But... you need to spend seven hours with a qualified instructor learning to master the two wheeler.
For that purpose, the French government had launched a campaign last year to tell newbie motorcycle riders that they needed to take some lessons.
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| 29 March, 2011 - Ad: BMW Motorcycles - Even Angels | Here's a print advertisement from BMW Motorcycles saying more or less that even Harley riders, particularly Hells Angels could be tempted to switch to BMW...
From Switzerland...
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| 29 March, 2011 - Video: Excellent Vietnam Motorcycle Safety Ad | It just shows you that you don't need to have an enormous budget, stunt riders, CG and big name producers to make a good and hard hitting motorcycle safety TV spot. But that's what Oglivy in Vietnam did.
A very simple way of convincing Vietnamese motorcycle rides to use a helmet on their children. Plan ahead.....
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| 23 March, 2011 - Video: Harley-Davidson Black Label Clothing | A new Harley-Davidson advertisement, but not for their motorcycles, but for their new clothing line; Black Label.
Still quite aggressive, but better than a few years ago...
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| 22 March, 2011 - Video: Cloud 649 Lotto | Nice TV commercial for a Canadian Lotto, Cloud 6/49.
Win the lotto, buy a new motorcycle, and head out for a very long ride.
That's the script for when I win the lotto....
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| 21 March, 2011 - Video: Honda Motorcycles - Red Hot Summer | A true "feel good" TV advertisement from Honda Motorcycles. Deep voice over, happy families riding their motorcycles, including the kids on their small displacement dirtbikes. Only thing missing is the family eating apple pie.
But then, would you prefer the in-your-face Harley ads?
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| 18 March, 2011 - Video: Bajaj Pulsar 220 - Split Personality | Another nice TV advertisement for Bajaj motorcycles, for their Pulsar 220.
This one uses, again, some creative computer graphics (CG), making an illusion of a split personality of the motorcycle.
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| 16 March, 2011 - Video: Harley-Davidson - Life Is A Highway | Nice Harley-Davidson motorcycle ad, if it is an official Harley ad?
It's a bit artsy, but the story is good. Why work the same humdrum job if you can go riding?
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| 15 March, 2011 - Ads: Kawasaki Lebanon - Stops Faster | Two print ads for Kawasaki motorcycles, showing that their Ninja not only goes very fast, but also stops very fast... and scaring the living daylights out of pedestrians.
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| 23 February, 2011 - Video: Bajaj Wave Commercial | One of the very few Bajaj TV commercials which wants to make me throw up.
It's not an ad for their motorcycles, but for one of their small displacement scooters, the Wave.
Wave good-bye!
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| 22 February, 2011 - Video: Harley-Davidson Triple S Ad | Motorcycle dealer's TV commercials usually suck, but this one, Triple S - a Harley-Davidson dealer, is good and even funny.
It's an older one, and it's for Christmas.
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| 22 February, 2011 - Ad: Aviva - Phones Dangerous For Motorcycle Riders | Interesting print ad from insurance company Aviva for the prevention of mobile phone usage while driving a car.
This ad, part of a campaign, is about motorcycle (or bicycle) bikers. Smartly done.
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| 21 February, 2011 - Video: Ducati 848 EVO | A video promotion of the Ducati 848 EVO sports motorcycle.
It's a nice clip, artsy images and a very annoying sound track.
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| 16 February, 2011 - Video: Yamaha XT 1200 Z Super Tenere: Soul | Here's a very nice promo video clip from Yamaha for their new XT 1200 Super Tenere motorcycle.
It shows that they want to square off with the GS in the dual-purpose market. The video, despite a voice that will put you to sleep, is nice with good riding images.
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| 15 February, 2011 - Ads & Motorcycles: Onida Mobile Phones | Two print ads from India for a mobile phone maker, telling people not to use the mobile phone on motorcycles or scooters...
... but, aren't they the group the least likely to use a phone?
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| 9 February, 2011 - Video: Harley Davidson Welcome To The Club | A Swedish Harley-Davidson motorcycle (dealer) TV ad, including an animated character.
It also includes the one piece of music that is used over and over again with motorcycle ads.
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| 8 February, 2011 - Ad: Hyosung Aguila Motorcycle vs Harley-Davidson | Reasonably funny print ad from Venezuela for Aguila, showing why it's better to have an Aguila motorcycle than a Harley-Davidson.... because their spare parts are guaranteed, and Harley's ain't.
So if you've got a hog, you'll end up taking the bus...
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| 4 February, 2011 - Video: Harley-Davidson Motorcycles and Cages | Here's a good TV ad from Harley-Davidson motorcycles.
It uses the biker slang for "cars", being cages. Funny, seeing all sorts of vehicles driving around in a cage.
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| 25 January, 2011 - Video: Harley-Davidson Life Coaches Ad | Not a bad Harley-Davidson TV ad. I don't know when this ran, but it looks recent. The message is clear, it's a bit like the motivation posters saying "you never see a motorcycle at a psychologist office".
The ad shows you many statistics of American trying to "feel" good, like shrinks, botox, self improvement even pedicures, but if you really want to feel good, but a motorcycle!
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| 20 January, 2011 - Video: Yamaha Star Motorcycles | Here's a TV ad, if you turn off the volume, you'd swear it's a Harley commercial. But it's not, it's a Yamaha Star motorcycles one.
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| 20 January, 2011 - Video: Indian Motorcycle Ad-Cruising Memory Lane | Sometimes you forget that there are more than one motorcycle manufacturers in the USA.
In fact, here's a TV ad so that you don't forget the oldest motorcycle manufacturer; Indian Motorcycles.
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| 18 January, 2011 - Video: Honda PCX 125 (Australia) | Nice, but simple TV ad from Honda Australia for their PCX 125 Scooter.
Nice tune and images, but simple. Nothing catchy or shocking. No special effects, just a plain simple ad.
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| 14 January, 2011 - Video: Vintage Safety TV Ad - British Motorcycle Fashion | Interesting. A vintage, black & white, TV ad from the UK, promoting the use of helmets on motorcycles and scooters.
Not only do they make you safe on your motorcycle, but it's also a great fashion statement.....
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| 4 January, 2011 - Video: Harley-Davidson, Women & Motorcycles | Women have been riding motorcycles for quite some time now, but it is only recently that Harley-Davidson has woken up to that idea.
Now Harley is promoting females riding motorcycles, and here's one TV ad to prove it.
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| 3 January, 2011 - Video: Yamaha Fiore Scooter | Here's a nice upbeat TV ad from Yamaha to start the new year with.
It's for a 50cc scooter, so nothing to write home about, but has a nice electronic tune to it.
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| 28 December, 2010 - Ads: Tame French Motorcycle Safety Ads | Three very tame motorcycle safety ads from the Paris area in France.
Not hard hitting, not something you need to think about... in fact very tame.
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| 14 December, 2010 - Video: BMW S1000RR Motorcycle And Subliminal Ads | Interesting ad experiment from BMW for their BMW S1000RR motorcycle.
In a cinema ad starring Ruben Xaus, they did not show a visible BMW logo, but "flashed" it invisibly to the audience. Towards the end of the ad, Xaus asked the audience to close their eyes... and then they saw the BMW logo.
Nifty, but scary! Subliminal advertising...
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| 7 December, 2010 - Video: Nice Harley-Davidson Motorcycle Dealer Ad | Harley-Davidson Motorcycles over the last few years has had some pretty bad TV ads, but their dealers have done better, and probably with less money.
Here's a nice Christmas ad from a Canadian motorcycle dealer, Heritage Harley.
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| 1 December, 2010 - Video: British Customs Motorcycle | A nice ad from British Customs, a custom motorcycle builder based on Triumph motorcycles from the UK.
Nice ad, nice motorcycles.
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| 30 November, 2010 - Ads: Shell Mastercard And A Not Quite Biker Gang | A mildly amusing advertisement campaign from Shell in Norway.
A series of ads featuring motorcycle riders are to draw you several webisodes (web episodes). Here are the 5 ads and the 4 episodes.
Enjoy
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| 23 November, 2010 - Video: 2 Harley-Davidson Motorcycle TV Ads | Two older TV ads from Harley-Davidson motorcycles.
One older one from 1991, made to look even older, the other slightly never, corny but still slightly funny. |
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| 19 November, 2010 - Video: Announcement Of The Ducati/AMG Partnership | Here's the video clip used when they announced the surprise partnership between AMG and Ducati motorcycles.
For a partnership introduction video, they don't show the car and the Diavel motorcycle together.... strange.
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| 16 November, 2010 - Video: Beechies - Nothing But My Helmet | Funny and "true" story shared in a TV ad campaign in South Africa for Beechies (sweets) about a guy forced to ride his scooter naked except for his helmet.
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| 15 November, 2010 - Ad: BMW Ultimate Attraction | Here's a funny real, but fake, BMW ad. Shiva from BMWSuperbikes.com modified the ad with a motorcycle (who needs BMW cars anyway?).
But the guy in the ad... he reminds me of someone.... |
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| 9 November, 2010 - Ads: Camel And Motorcycles | Camel cigarettes has had a long relationship with the motorcycle world; sponsoring and with ads featuring a motorcycle.
Here are 8 ads from Camel featuring a motorcycle.
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| 26 October, 2010 - BMW: 19 Great Motorcycle Ads From Wordbang | Wordbang are a US based PR agency specialized in writing great slogans. They've come up with some beauties, and BMW North America has been using them for their motorcycles.
Here are 19 great motorcycle ads and billboards from Wordbang.
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| 19 October, 2010 - Video: Hero Honda Hunk 2010 Motorcycle - Yuk! | One really bad TV ad for a motorcycle partnership that is splitting up (no wonder), Hero Honda.
This is one ad where the marketing people have thrown every superlatives they could find into the ad. The best one is "Solid Disc Brakes"....
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| 12 October, 2010 - Advertising While Riding Motorcycle | Advertising goods or services on a motorcycle is not a given. Cars, specially taxis, have a lot more space to put an ad.
But not for this biker. He's found the perfect ad space while riding his motorcycle; himself.
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| 12 October, 2010 - Ad: Safety Gimmick In Indonesia For Motorcyclists | A smart advertising way of preventing motorcycle riders in Indonesia from trying to make it across a railway crossing when the barriers/gates are going down.
Simply replace the gates with a giant meat cleaver! That will make you think twice...
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| 4 October, 2010 - Video: Kawasaki ZX-14 Promo | With Kawasaki being the motorcycle flavor of the day, here's a commercial, more a promo, of the Kawasaki ZX-14 motorcycle.
Nice, lots of CGI and fast action. Not like the ads they used to make, but still pretty good. From 2007.
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| 29 September, 2010 - Switzerland: A Mine Field For Motorcyclists | Nice safety ad from Switzerland, made by the motorcycle association IG Motorrad.
It shows a mountain road, wet, and full of metal drain covers, making the road a real mine field for motorcyclists.
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| 28 September, 2010 - Ad: Italy - Motorcycle Safety | Three print ads from Italy for the same organization promoting motorcycle safety, all done by the same PR agency. One is "sponsored" by Ducati.
Strange print ad from Ducati motorcycles. Another one that escape me...
In a crowded drawing of a city, there's a lone Ducati motorcycle riding. The text says "You have less than a second to see the biker". The other two are more "easier to understand".
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| 24 September, 2010 - Video: RevZilla Ad - The Commute | RevZilla have produced a short movie, it could also be called an infomercial, or a long commercial, but whatever you call it, it's really nice, and well made.
It's the ideal commute on your motorcycle. The way it is intended!
Have a look and enjoy.
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| 21 September, 2010 - Video: 2 x Hero Honda TV ads From Way Back | Two "old" TV ads from world's biggest motorcycle manufacturer, Hero Honda.
They're corny, but in those days, that's what people did for advertisement. But it's effective.
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| 17 September, 2010 - BMW Ad. I’m Lost - Someone Explain | Here's a BMW Motorcycle clothing print ad that is totally lost on me.
I just don't get it. Someone please put me out of my misery and explain... in plain English.
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| 14 September, 2010 - Ad: Canon’s Anti Motorcycle Ad | Several print ads from Canon for their surveillance cameras has one ad showing motorcycle in a bad light....
They show a purse snatching motorcycle rider caught thanks to their cameras.....
I don't think we need the bad press...
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| 14 September, 2010 - Video: 3 Sexy Girls +1 Motorcycle = Bennetts Insurance Ad | English motorcycle insurance company, Bennetts, has a TV ad.
Not unusual, but this one features three sexy girls, one motorcycle, and lots of soap, water and sponges. Fun ?
What do you think about this ad? Too much ?
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| 7 September, 2010 - Ad: KTM Turkey - Another Great Ad | Another great ad from KTM's PR agency in Turkey. This is the second one that they have produced that is really good.
No accent on the motorcycle, just on the style. Love it!
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| 6 September, 2010 - Keira Knightley, Chanel and a Ducati Motorcycle | The beautiful and sexy English actress, Keira Knightley, is at this moment filming a new Chanel TV ad, riding a Ducati motorcycle, with matching leathers, helmet and boots (all designed by Chanel).
There's a TV ad I want to see...
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| 3 September, 2010 - Video: SGSB (Sexy Girls Sell Better) - Chop Shop | A TV ad with a sexy and busty young lady and a Harley-Davidson motorcycle. You'd think it's for Harley, oil, mechanics, motorcycle cleaning service .. a bar maybe.
Nope, nothing to do with motorcycles. It's for a hairdresser, and it's from Down Under.
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| 2 September, 2010 - Video: Harley-Davidson Cigarettes Ad | Here's a special TV ad. It's from Harley-Davidson in Japan, and it's promoting Harley cigarettes, not motorcycles.
I didn't even know that Harley sold cigarettes.... but there you go. At least, they're "mild"...
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| 30 August, 2010 - Video: MotorLand Aragon MotoGP 2010 Ad | Interesting TV ad for the upcoming MotoGP race in Aragon, Jorge Lorenzo's home circuit.
It's quite obvious from the ad's graphics, that Lorenzo is expected to win.... and he probably will...
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| 24 August, 2010 - Ad: Harley-Davidson Motorcycles - Fear | Funny but not official ad for Harley-Davidson motorcycles. It's from a school (yes, they do teach advertising in schools).
You need to see it big before you get the message...
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| 23 August, 2010 - Video: Funny Drinking & Riding TV Ad | Funny drinking & riding a motorcycle TV ad, though I don't know if it's real or a spoof.
If it's funny, it usually isn't real....
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| 29 July, 2010 - Ad: Maccabi Healthcare - Funny | Not only is this a nice print ad, combining two of my passions; motorcycle and gadgets, but when you go to the advertizers site, the iPhone app is actually really cool, and I wonder why other countries don't provide such a service.
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| 27 July, 2010 - Ad: Allen Solly and The Unicycle Motorcycle | Some groovy and funky print ad featuring a unicycle motorcycle drew me to the advertizer's web site.
Allen Solly is an Indian clothing brand, and their web site is really good. And it's got nothing to do with motorcycles, except this ad...
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| 22 July, 2010 - Australia: Educating Motorcycle Riders On Safety | Queensland, Australia have a very good web site, run by the local authorities, full of interesting and useful information on motorcycle safety.
Detailed information about the gear you can wear, tips fro riding safely, quizzes, and a good safety video.
Education is a lot better than repression!
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| 21 July, 2010 - Europe: ACEM’s Motorcycle Ad Policy | The European motorcycle manufacturers association, ACEM, have published their advertising policy for the manufacturers.
No more aggressive riding TV ads, like KTM's ads.
Huh? But KTMs CEO is also ACEM's President....
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| 20 July, 2010 - Video: Harley-Davidson Dealer - Anti-Ecology | A TV ad for a San Diego Harley-Davidson motorcycle dealer....
I don't know if he's serious or not. He does say the anti-ecology things with a smile....??? What do you think?
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| 19 July, 2010 - Video: Bajaj Motorcycle Music TV Ad | As usual, Bajaj have gotten yet another nice TV commercial for their motorcycles.
This one is for their Pulsar 135LS, and it features motorcycles playing music. Nice....
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| 13 July, 2010 - Video: Harley-Davidson Grandpa Story Ad | Nice TV ad from Harley-Davidson.
I'd say this is an older one, not like the ones they are making currently. It has a nice touch to it. Cute.
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| 6 July, 2010 - Ad: Harley-Davidson Fan | Nice print ad from a Ad School in Buenos Aires for a Harley-Davidson Fan, not one for your motorcycle, but for the couch.
I don't think the product actually, exists, but the idea is clever.
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| 1 July, 2010 - Video: Funny Aprilia RS250 Ad - Not Real | Funny "TV" ad for Aprilia, for the RS250 motorcycle.
However, it's not a real ad, nor is it from Aprilia. It's for a Dutch school as a project.
Very good idea and execution, better than many ad agencies.
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| 30 June, 2010 - Video: Allstate Insurance - Road Rash | After last months very well done TV ad for Allstate Insurance, featuring a ghost motorcycle crashing, they have now released a second TV ad, this time featuring a ghost motorcycle and road rash.
Nice graphics and special effects.
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| 29 June, 2010 - Video: North Carolina Lottery - Harley-Davidson | Nice TV ad for the North Caroline lottery (scratch cards), reminding people about riding a motorcycle using everyday objects.
Love the two lawn mowers guys waving each other....
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| 23 June, 2010 - Video: Bikini Clad Motorcycle Superstore | Four, reasonably funny TV ads for Motorcycle-Superstore.
All four involve people ordering motorcycle gear, and then using it in a way you're NOT supposed to... like a cute bikini clad girl rubbing motorcycle oil on her while sunbathing.
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| 18 June, 2010 - Video: Are Harley Motorcycle Riders Gay? | Is this TV ad saying that Harley-Davidson motorcycle riders are gay?
Real TV ad, but done in a not-so-serious tone, ie gay (they other kind).
You judge...
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| 15 June, 2010 - Ads: Maxx Motorcycle Helmets | Three reasonably funny print ads made in Brazil for Maxx motorcycle helmets.
The motorcycle helmets are for kids, and they are using them to protect themselves from the "bad" world...
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| 11 June, 2010 - France: 4 New Motorcycle Safety TV Ads. New Campaign | The French government has come out with four new TV ads promoting motorcycle safety.
3 of the ads are targeted towards motorcycle riders, 1 towards car drivers. The ads are well done, showing you the perspective of the biker. Nice stunt work.
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| 9 June, 2010 - Video: Motorcycle Safety Alaska Style | Even the Northern most state of the USA has a motorcycle safety ad.
From Alaska, here's a more unusual, or at least different, motorcycle safety ad.
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| 8 June, 2010 - Nicky Hayden And Watches | Former world champ MotoGP, Nicky Hayden, has got a new Tissot watch named after him to celebrate the 2010 MotoGP season.
The limited edition Tissot watch is in his team's colors (therefore in red), and shows of Nicky's lucky number and star.
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| 26 May, 2010 - Video: An Honest Harley-Davidson Motorcycles TV Ad? | Funny, and very fake Harley-Davidson motorcycle TV ad.
But wouldn't it be great if motorcycle manufacturers were forced to make honest TV publicity about their motorcycles. Tell you the way it really is?
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| 24 May, 2010 - Video: Allstate Insurance - Bikes Never Crash Alone | A very good TV ad from Allstate for motorcycle insurance.
The 31 second TV ad shows several motorcycle crashing, in high def, slow-mo, but all of them without a rider. The tag line is "Bikes never Crash Alone".
Very well filmed.
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| 12 May, 2010 - Video: New Honda Motorcycles USA - Chain Gang Ad | Two print ads and one TV ad (with the video) of Honda Motorcycles North America ad campaign for their new Sabre and Stateline motorcycles.
Their TV ad is not bad, and so is their "punch" line...
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| 6 May, 2010 - Video: Cockroaches On Motorcycles | Mildly funny TV commercial for Orkin, the pest control service, where a cockroach not only enjoys taking a hot tub, but also likes riding on a motorcycle.
... or is this a sublime message from the producers, telling the world what they think we motorcycle riders are... cockroaches?
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| 29 April, 2010 - Video: DYL Motorcycle 2010 Ad | A TV ad for DYL Motorcycles. Don't know who DYL motorcycles is????
It's a Pakistan version of Yamaha....
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| 22 April, 2010 - Video: Hero Honda Passion | A feel good, and reasonably funny TV ad for the Indian motorcycle manufacturer, Hero Honda.
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| 21 April, 2010 - Funny Road Signs - Publicity | Two funny road signs used for print ads for HobbyTown in the USA.
Nice ads.... not that you'd see these on the road on your motorcycle.
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| 20 April, 2010 - 37 Motorcycle Related Print Ads From Around The World | Print ads aren't only for motorcycles, but also for motorcycle related stuff, like helmets, safety, oils, etc.
Here are 37 print ads for motorcycle related stuff from around the world. Some good, some bad, and some funny.
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| 16 April, 2010 - Nice Idea: ChatRoulette and Harley-Davidson Motorcycles | What a great idea to pass your message to young and connected people.
A PR agency in Germany made a sign for Harley-Davidson motorcycles, placed it in front of a webcam, and subscribed to ChatRoulette.
Simple, cheap and very effective. Have a look.
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| 13 April, 2010 - 22 Other Motorcycle Ads From Around The World | Here are 22 ads for motorcycle manufacturers who didn't have enough ads to justify their own article.
They are not all unknown or small motorcycle manufacturers, some are very well know, they just didn't have that many ads on the net.
22 motorcycle manufacturers ads from around the world.
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| 7 April, 2010 - 23 Royal Enfield Motorcycles From Around The World | Here are 23 print ads I found for the mythical Royal Enfield motorcycles.
They require little introduction, and many of the ads play on the motorcycle that has not changed much since they started many decades ago.
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| 30 March, 2010 - 20 Bajaj Motorcycle Ads From Around The World | In our look at advertising for motorcycle manufacturers from around the world, here are 20 Bajaj motorcycle ads.
Bajaj have some of the best TV ads ever seen, so how are their print ads? You judge...
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| 23 March, 2010 - 32 Vespa Scooter Ads From Around The World | Vespa are no strangers to advertisements. Their scooters are sold all over the world in large numbers, and publicity plays a big role.
Their ads are usually classy, as is their scooter, and often mention that they are small and use less gas.
Here are 32 recent ads for Vespa from around the world.
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| 18 March, 2010 - Video: Vespa Building Relationships | Here's is an interesting TV ad for Vespa scooters.
What's really interesting about it, is that it features a scooter sidecar....
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| 17 March, 2010 - Video: BMW K1200S Bull | Hmmm ... interesting BMW TV ad for their K1200S motorcycle, featuring a bull...
But is it real, or a spoof??
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| 10 March, 2010 - Video: Suzuki Office Life Ad | Here's pretty cool ad that has been running in Europe for a while during the MotoGP races. It's from Suzuki motorcycles, and it shows people in an office, who just love riding their motorcycles.
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| 8 March, 2010 - 17 Kawasaki Motorcycle Ads from Around The World | Here are 17 Kawasaki motorcycle print ads found from around the world.
Kawasaki are no strangers to great advertisement (remember their really funny TV ads), just have a look at the great Austrian Kawasutra ads.... fantastic!
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| 2 March, 2010 - 45 Suzuki Motorcycle Ads from Around The World | Suzuki are advertising really hard. Not only their small cars, but there are a lot of motorcycle ads out there.
Here are 45 Suzuki motorcycle print and billboard ads I have found from around the world.
Enjoy..
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| 1 March, 2010 - UK: Another Great Motorcycle Safety Campaign | It seems that the UK have got a monopoly on great motorcycle safety TV ads.
Here's another one that is really great, and should save a life or two... hopefully!
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| 22 February, 2010 - 12 Aprilia Motorcycles Ads from Around The World | Turn of Aprilia motorcycles and their worldwide advertisements...
Problem was that there are very few ads out there, and all of them are made in Italy and then used in other countries.
Either Piaggio is hiding Aprilia from PR, or they hide their ads, or everyone knows the Italian motorcycle manufacturer.. and don't need no ads.
Anyway, here are 12 Aprilia motorcycle ads.
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| 22 February, 2010 - Video: Harley-Davidson Forty-Eight Motorcycle Ad | Harley-Davidson have a new motorcycle, and therefore they have a new commercial.
The ad for the H-D Forty-Eight is much better than what we've been seeing from Harley. Nice and crisp with a good tune.
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| 15 February, 2010 - 16 Triumph Motorcycles Ads from Around The World | In the series "Motorcycles Ads From Around The World", here is the English motorcycle brand, Triumph.
16 ads found, but it was not easy. There are 100's of "old" ads for Triumph, but very few from this century.
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| 8 February, 2010 - 29 Honda Motorcycle Ads from Around The World | As with previous motorcycle manufacturers, here's what we've found for Honda. Here are 29 Honda motorcycle advertisements from around the globe.
My favorite one is shown here...
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| 3 February, 2010 - Video: Bajaj DTS-i Girl Fight | Cat fight, cat fight! Bajaj's advertisement for their DTS-i motorcycle involves two girls slugging it out who gets to ride the new motorcycle.
Filmed a la "The Matrix" style...... Cat fight, cat fight!
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| 25 January, 2010 - 17 Ducati Motorcycle Ads from Around The World | Often compared as the Ferrari of motorcycles, Ducati's ads are pretty good at time. Here are 17 ads I've found around the world.
Most ads are clickable to get a bigger version.
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| 21 January, 2010 - UK: Embrace This Safety Video | It's not everyday that you get to see a great safety campaign video, and if you do, it's probably from the UK.
This one is no exception, but this time it does not have any blood, gore or shock effects. Actually, it doesn't even have a motorcycle in it (nor does it have any other vehicles).
But it's bloody well done.... Embrace This!
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| 18 January, 2010 - 35 BMW Motorcycle Ads from Around The World | After the large amount of Harley-Davidson ads I showed a few weeks ago, here's an even larger number (35x) of BMW motorcycle ads from around the world.
So good, some are OK, and some are pretty bad.
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| 22 December, 2009 - KTM Motorcycles Turkey Wins Print Ad Award | KTM Turkey have won an award for a print advertisement for their 250SX motorcycle.
The ad itself is really good, since it makes you think for a second or two...
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| 16 December, 2009 - 18 Harley-Davidson Print Ads From Around The World | Harley-Davidson motorcycles not only places as on the TV as we've seen. They also have a lot of ads in magazines and billboards around the world.
Here are 18 ads I've found from around the world that were quite good (others are pretty bad).
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| 3 December, 2009 - Video: Kawasaki Get A Life | Motorcycle ads don't need to be long... here's a good and short one from Kawasaki (Sweden).
11 seconds to say "Get a life" ... "Get a bike". Sweet!
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| 29 October, 2009 - Video: Not Official, But Nice Ducati Ad | This is not an official Ducati motorcycle ad. In fact, this is not a real ad for Ducati motorcycles.
It's just some horsing around, but it's well done, and it could very well be a real Ducati ad.
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| 26 October, 2009 - Video: Mini-Yamaha Motorcycle | Here's a funny TV ad coming from Yamaha motorcycles. It was made by a Yamaha dealer, and the message is loud & clear.
Have a look....
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| 16 October, 2009 - Video: Buell American Motorcycles | As a final show of respect, here's a TV ad I dug up for Buell American Motorcycles...
What a waste ... a pity since it was a good motorcycle company and brand.
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| 12 October, 2009 - Harley: Funny French Print Ad | Funny Harley-Davidson print ad found in one of the French motorcycle magazines.
Sexist ? Yeah, but funny....
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| 2 October, 2009 - Diesel-AGV Motorcycle Helmet: Unique Promotion | A very original way of introducing the Diesel-AGV motorcycle helmet.
They invented a bodyless character, Quique the head, and you can follow his life, and his search for a body donor.
Funny...
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| 29 September, 2009 - Video: UK Motorcycle Safety Campaign Optical Illusion | Interesting UK safety TV ad geared towards car drivers, to make them aware of motorcycles.
In sharp contrast with current safety ads, this one does not use shock techniques (just a little), but uses a good explanation why you should "give a motorcyclist a second thought".
Very well done ad from Transport for London.
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| 22 September, 2009 - Video: Bajaj Peru - Dirty | Here's a good and nice TV ad from good old Bajaj. But this time not from India, but from Peru.
Nobody beats Bajaj TV ads...
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| 16 September, 2009 - France: Massive Communication Campaign On Road Safety | The French government have started a massive TV campaign to prevent further road deaths.
20 TV ads, each with a specific topic, will be shown over the next few weeks.
The slogan? "Accidents Never Happen By Accident".
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| 11 September, 2009 - Video: SKM Kawasaki GTO - Holy Crap! | A TV ad for SKM Kawasaki for their GTO motorcycles in Pakistan.
They have a lot to learn from their next door neighbor, Bajaj in India.. at least for making TV ads...
This is a very recent TV ad, but looks like it was made in the 70's...
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| 25 August, 2009 - Video: Bajaj Caliber Croma | A rather unusual TV ad for Bajaj motorcycles; the Kawasaki Bajaj Caliber Croma.
Lots of special effects in this ad...
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| 17 August, 2009 - Video: Ducati Monster | Kind of a strange ad for Ducati motorcycles. It's American, but it just doesn't ring right...
Anyone seen this in real life?
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| 12 August, 2009 - Video: Old Vespa Commercial | Very nice, and very old, TV ad for Vespa scooters.
They don't make them like this anymore...
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| 10 August, 2009 - Video: Michelin Pilot Power | Two great TV ads from Michelin, from the days that they were reigning the MotoGP world.
Some incredible motorcycle racing action... you can see why these riders get paid the big bucks...
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| 6 August, 2009 - Video: Ducati Streetfighter | Nice promotional video for the Ducati Streetfighter.
The most exiting motorcycle released last year... and probably the most exiting motorcycle available this year.
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| 4 August, 2009 - Volkswagen, Motorcycles and Print Ads | Volkswagen seem to compare their produces with motorcycle frequently in their ads....
Here's a print ad where they portray a biker gang as mimes since their cages are so silent... yeah right....
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| 7 July, 2009 - Video: Bajaj Motorcycle - Fastest Indian | Bajaj have come out with a new motorcycle, the Pulsar 220, and it's billed as "The Fastest Indian" (nice play of words).
And as you can expect, new motorcycle = new TV ad.... nice
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| 3 July, 2009 - Video: BMW Motorcycles - Excellent | Here's a really funny, and well done TV ad for BMW France. It's very much in the Kawasaki style, humor and not even showing a motorcycles.
You've got to read the description before seeing the video, since there's some local culture involved.
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| 1 July, 2009 - Video: Yamaha G5 Motorcycle | A nice TV ad for the Indian Yamaha G5 motorcycle.
We need their ad agencies over here... better than what we get fed...
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| 18 June, 2009 - Video: Kawasaki Street Line from 1979 | Kawasaki used to make nice TV ads for their motorcycles (they even made a few years ago 3 or 4 excellent ones).
Here's a pretty good one for their 1979 line up of motorcycles.
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| 1 June, 2009 - Video: Bajaj - Definitely Male | Yet another interesting TV ad from Bajaj motorcycles.
Called Definitely Male, it's the motorcycle who holds the pretty woman's attention, not by sight, but physically...
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| 29 May, 2009 - Video: Harley-Davidson From Cascade | Here are three TV ads from Harley-Davidson Cascade dealer, all the same style, music and message, showing in a good way why we motorcycle riders stand out in a crowd.
This is what makes us special!! Good ads!
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| 28 May, 2009 - Video: Bajaj Peru - A Bit Macho? | Another ad from our favorite motorcycle manufacturer (ads that is). Though this one is a tad macho, it's from Peru.
All women fall for you when riding a Bajaj motorcycle...
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| 27 May, 2009 - Video: Bajaj Pulsar 180 Break-In | Interesting, and reasonably funny TV ad for the latest Bajaj motorcycle, the Pulsar 180.
It's not as good as previous ads, but still it's better than most motorcycle manufacturers.
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| 26 May, 2009 - Video: Alchemist - Catherine Zeta Jones | A nice ad, that isn't an ad, since it's 7 minutes long. It's a mini-movie, starring Catherine Zeta Jones, a secret formula for shampoo and a lot of interesting motorcycle riding.
Zeta Jones is a James Bond character (even drives a James Bond sports car). Nice...
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| 19 May, 2009 - Video: Yamaha Cygnus X - DILO | Nice promo clip for the Yamaha Cygnus X scooter. It's a DILO (Day In the Life Of) a commuter.
Shows you why scooters and motorcycles are easy in cities.
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| 13 May, 2009 - Video: Aprilia 250 Replica Motorcycle TV Ad | A TV ad dating back to 1997, building on Aprilia's MotoGP world championship motorcycles, the 125 and 250 Replica.
Of course, they throw in the 50 Replica... Replica of what?
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| 7 May, 2009 - Video: Suzuki "Nice Ride" Ad | Suzuki is using their motorcycle image and products to sell their cars.
You ever see a motorcycle rider compliment a car driver for their car??
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| 4 May, 2009 - Utah Motorcycle Safety Campaigns | The state of Utah, USA has some interesting, if not funny, safety slogans and posters for motorcycle riders.
At first glance, they're funny, but they do make you think... Here are five slogans!
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| 1 May, 2009 - Australia: DUI Safety Campaign | The Australian DUI safety campaign ad took me a few cups of coffee before I figured it out.
Nice ad... funny...
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| 29 April, 2009 - Video: Belgium Safety Ad - Do Not Be Surprised By Bikers | That time of the year, loads of motorcycle safety TV ads. Here's a good one from Belgium.
The ad is targeted towards car drivers, telling them not to be surprised by bikers. The ad is quite simple, but effective.
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| 28 April, 2009 - Video: Germany Motorcycle Safety Ad | Here's an interesting and well done German motorcycle safety TV ad.
The concept is quite good, showing that when you increase your speed on your motorcycle, simple objects like trees and road signs become lethal for you.
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| 23 April, 2009 - Video: Bajaj Motorcycle Transformers | Here is one of Bajaj motorcycles latest TV spots. As usual, it's well done and entertaining.
This one is based on the popular Transformers toys.
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| 22 April, 2009 - Video: Braun And A BMW Motorcycle TV Ad | Interesting metaphor. A Spanish TV ad for Braun electric shavers, mixing images of a BMW motorcycle riding through rough grounds, and an electric shaver trimming your beard.
Nice touch.
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| 13 April, 2009 - Video: Nicky Hayden and Amp’d Mobile | Here's a TV ad featuring Nicky Hayden after winning the MotoGP motorcycle race championship advertising Amp'd Mobile.
But then Amp'd when belly up... No luck for Nicky...
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| 25 March, 2009 - Video: Bajaj 125 - Wind Dried | Bajaj motorcycles, again. They have the best, and the most TV ads I'd say.
Here's a novel way of drying yourself after a shower... the Bajaj 125 Wind motorcycle...
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| 19 March, 2009 - Video: 2x Yamaha North America Ads - Star and MotoGP | Two Yamaha Motorcycles North America TV ads.
First one is about the sounds we hear every day, converging into the motorcycle starting up.
The 2nd is that you too can have MotoGP 365 days a year... just get a Yamaha R1.
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| 17 March, 2009 - UK: Positive Motorcycle Safety Campaign | The county of Derbyshire in the UK launched last year a fresh approach towards motorcycle safety.
Instead of scaring the living daylights out of you, they've taken a positive approach.
With text like "Stay in control. Die of old age" and "Bikes aren't dangerous. Bad riders are", they've won the top PR prize in the UK.
Bravo!
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| 16 March, 2009 - Video: Bajaj XCD 135 - No Motorcycle | Bajaj TV ads for their motorcycle need no introduction; they are great, and there are a lot of them.
Here's one that uses a technique used in another Bajaj TV ad, one that builds the motorcycle while the rider is riding in thin air.
Nice...
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| 26 February, 2009 - Video: Cardo Rider Bluetooth Headset - Funny | A funny and well done TV ad for the Cardo System's Scala Rider motorcycle Bluetooth headset.
It tells you why it's better to use a wireless headset in your helmet.... funny...
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| 11 February, 2009 - Video: Bajaj XCD 135 Motorcycle - Bajaj Strikes Again | Bajaj are not only known for their motorcycles in India. Their TV ads are some of the best TV ads for motorcycles out there.
Their latest on the Bajaj XCD 135 motorcycle is no exception. A Matrix style fight between two sisters. Cool!
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| 4 February, 2009 - Video: Yamaha Scooters And TVXQ | Strange Korean TV ad for Yamaha scooters.
Features a locally well known music band called TVXQ.
Boy, this ad is loud!
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| 2 February, 2009 - Video: Honda Dio Scooter Ad | Take a funky scooter, throw in a few pretty girls, and you've got an instant TV ad.
Honda style...
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