| 30 May, 2013 - Video: Bajaj Motorcycle Dealer TV Commercial | #Advertisement #Bajaj #Motorcycle - There are big differences between motorcycle manufacturer's TV commercials. The differences between Bajaj and Harley-Davidson for example are legendary. It's got to do with corporate culture and their clients. All manufacturers have different cultures and advertisement philosophies.
But this stops with the dealers. It looks like motorcycle dealers the world over have the same technique for their TV advertisement; loud, in your face, as many items as they can in the shortest time.
It doesn't matter if you are a Harley dealer in Anaheim, California, a Kawasaki dealer in Alice Springs, Australia, or this Bajaj dealer in Kolkata, India. Have a look at the video, you'll see what I mean. You'll probably not understand a word that is being said, but if you put an English language dealer over this one, it'll remain the same...
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| 13 May, 2013 - India: Bajaj Wins Patent Court Case Against LML - 7 Year Struggle | #Bajaj #LML #India - Italian scooter manufacturer LML and Indian manufacturer Bajaj have been at odds for the last seven years, and slugging it out in court. The reason? Bajaj have been granted a patent for an intake system for two stroke engines which improves fuel efficiency and reduce emissions, two much sought-after technologies in today's world.
LML have been claiming that the patent granted to Bajaj was not new, just a minor improvement over existing technology. The Indian courts disagreed, but it took 7 years of, probably very boring, testimonies to come to that conclusion.
Bajaj is over the moon, and LML will challenge the ruling. I think the only real winners were the lawyers.
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| 26 April, 2013 - Video: Watch This Very Good TV Commercial From Bajaj - Excellent | #Bajaj #Advertisement #Stunts - By far, Indian motorcycle manufacturer Bajaj make the best TV commercials. I don't know anything about their motorcycles, but their TV advertisements are really top notch. This time they have outdone themselves with some creative stunts and CGI for their Pulsar 200NS.
The 1 minute ad shows three bikes doing stunts on an attraction high above the ground, on a merry-go-round and in narrow streets. Cool images.
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| 23 May, 2012 - Bajaj: Another Good Motorcycle Stunt TV Ad | I don't know when this TV commercial appeared, but yet again Indian motorcycle manufacturer Bajaj has made a very good advertisement using nicely executed motorcycle stunts.
The occasion for the ad is the launch of their Pulsar 180 DTS-i motorcycle. You'd almost want to go out and buy a 180cc motorcycle.... almost..
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| 3 May, 2012 - Video: Bajaj Nurses - Definitely Male | I don't know when this TV advertisement ran, but it looks like a sequel to another Bajaj Pulsar "Definitely Male" commercial they put out many years ago (see related below). It's a rather sexist ad; how many of you call your motorcycle a "he". Most bikers I know, when they refer to a motorcycle by gender, it's a "she"...
Are Bajaj losing their mojo? It's not bad as ads go, but not what we've come to expect from the Indian motorcycle manufacturer.
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| 6 January, 2012 - Video: Pulsar - A Decade Of Dominance | That the Indian motorcycle manufacturer Bajaj makes excellent TV commercials we know. We've seen many of them in the past. Their motorcycle advertisements are second to none.
Their Pulsar motorcycle models are their workhorse, they are the most sold in India. They have had the model range for 10 years, and to celebrate, they've issued this infomercial, in black & white, about the pulsar.
As usual with Bajaj ads, it's very well done. It's simple, with a Pulsar doing a wheelie while a voice over pronounces some interesting philosophies.
BTW, it's probably one of the longest wheelie you'll see on video...
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| 17 June, 2011 - Video: Bajaj Pulsar - Hunto | A Bajaj TV commercial with some controversy.... quite unusual.
The YouTube page featuring this ad is full of nasty remarks, which surprises me, since I find the advertisement quite good and refreshing.
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| 8 June, 2011 - Video: Bajaj Pulsar 220 - Orange and Stunting | Bajaj motorcycle TV commercial ALERT! They're back at it!
The motorcycle manufacturer with the best TV advertisements has a new one, and it looks pretty good.
Have a look at this ad for their Pulsar 220 motorcycle. It's orange, and it does nice stunts.
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| 27 May, 2011 - Bajaj Wins Award For Advertisement Campaign | The Indian motorcycle manufacturer, Bajaj, back in 2004 was in difficulties against the Japanese manufacturers. They contracted with a big PR agency to set up a campaign for their Pulsar motorcycle.
The advertisement campaign was an enormous success, with SEVEN times increase in sales in five years. To honor this, the ad campaign just received a top award.
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| 18 March, 2011 - Video: Bajaj Pulsar 220 - Split Personality | Another nice TV advertisement for Bajaj motorcycles, for their Pulsar 220.
This one uses, again, some creative computer graphics (CG), making an illusion of a split personality of the motorcycle.
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| 23 February, 2011 - Video: Bajaj Wave Commercial | One of the very few Bajaj TV commercials which wants to make me throw up.
It's not an ad for their motorcycles, but for one of their small displacement scooters, the Wave.
Wave good-bye!
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| 8 October, 2010 - Is The KTM 125 Duke Really A KTM Motorcycle? | Is the new KTM 125 Duke, as their website says "It's A Real KTM" really a KTM?
From articles on the internet, it's not. It's really a Bajaj made motorcycle. Remember that Bajaj have bought a big chunk of KTM, and 125s are popular in India.
So when is a KTM not a KTM?
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| 22 September, 2010 - Bajaj, Kawasaki and KTM: A (Un)Holy Threesome? | Bajaj, KTM and Kawasaki are in an ideal position to join forces to conquer the motorcycle world. They are all already tied up in some shape or another, and could complement each other in the global market place, making it a force to be reckoned with.
Add to that the fact that Volkswagen is on the motorcycle manufacturer trail, look at the Bajaj logo and the Volkswagen logo, and we might just end up with world's largest motorcycle manufacturer: VolksKawaBajKTM (or whatever the name).
Here's a short analysis.
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| 19 July, 2010 - Video: Bajaj Motorcycle Music TV Ad | As usual, Bajaj have gotten yet another nice TV commercial for their motorcycles.
This one is for their Pulsar 135LS, and it features motorcycles playing music. Nice....
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| 30 March, 2010 - 20 Bajaj Motorcycle Ads From Around The World | In our look at advertising for motorcycle manufacturers from around the world, here are 20 Bajaj motorcycle ads.
Bajaj have some of the best TV ads ever seen, so how are their print ads? You judge...
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| 10 February, 2010 - KTM Motorcycles To Be Bought By Bajaj For 90%? | KTM have asked Indian motorcycle manufacturer, Bajaj, to increase their shares in KTM from 30% to 90%.
Bajaj have agreed to buy up to 51% now, and the rest later. This means that the majority shareholder in KTM is now Bajaj, and that they will become the main shareholder in a few months.
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| 3 February, 2010 - Video: Bajaj DTS-i Girl Fight | Cat fight, cat fight! Bajaj's advertisement for their DTS-i motorcycle involves two girls slugging it out who gets to ride the new motorcycle.
Filmed a la "The Matrix" style...... Cat fight, cat fight!
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| 22 September, 2009 - Video: Bajaj Peru - Dirty | Here's a good and nice TV ad from good old Bajaj. But this time not from India, but from Peru.
Nobody beats Bajaj TV ads...
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| 25 August, 2009 - Video: Bajaj Caliber Croma | A rather unusual TV ad for Bajaj motorcycles; the Kawasaki Bajaj Caliber Croma.
Lots of special effects in this ad...
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| 7 July, 2009 - Video: Bajaj Motorcycle - Fastest Indian | Bajaj have come out with a new motorcycle, the Pulsar 220, and it's billed as "The Fastest Indian" (nice play of words).
And as you can expect, new motorcycle = new TV ad.... nice
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| 1 June, 2009 - Video: Bajaj - Definitely Male | Yet another interesting TV ad from Bajaj motorcycles.
Called Definitely Male, it's the motorcycle who holds the pretty woman's attention, not by sight, but physically...
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| 28 May, 2009 - Video: Bajaj Peru - A Bit Macho? | Another ad from our favorite motorcycle manufacturer (ads that is). Though this one is a tad macho, it's from Peru.
All women fall for you when riding a Bajaj motorcycle...
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| 27 May, 2009 - Video: Bajaj Pulsar 180 Break-In | Interesting, and reasonably funny TV ad for the latest Bajaj motorcycle, the Pulsar 180.
It's not as good as previous ads, but still it's better than most motorcycle manufacturers.
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| 23 April, 2009 - Video: Bajaj Motorcycle Transformers | Here is one of Bajaj motorcycles latest TV spots. As usual, it's well done and entertaining.
This one is based on the popular Transformers toys.
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| 25 March, 2009 - Video: Bajaj 125 - Wind Dried | Bajaj motorcycles, again. They have the best, and the most TV ads I'd say.
Here's a novel way of drying yourself after a shower... the Bajaj 125 Wind motorcycle...
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| 16 March, 2009 - Video: Bajaj XCD 135 - No Motorcycle | Bajaj TV ads for their motorcycle need no introduction; they are great, and there are a lot of them.
Here's one that uses a technique used in another Bajaj TV ad, one that builds the motorcycle while the rider is riding in thin air.
Nice...
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| 11 February, 2009 - Video: Bajaj XCD 135 Motorcycle - Bajaj Strikes Again | Bajaj are not only known for their motorcycles in India. Their TV ads are some of the best TV ads for motorcycles out there.
Their latest on the Bajaj XCD 135 motorcycle is no exception. A Matrix style fight between two sisters. Cool!
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| 22 January, 2009 - Video: Bajaj DTSi - No Fuel Please | Bajaj motorcycle have got the best ads on average. They are fun to watch, well done and pass along a good commercial message. Other manufacturers should pay attention.
Here's a TV ad that would have been great last year during the fuel crisis, but it was made before it.
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| 15 December, 2008 - Bajaj Slowly Buying All Of KTM Motorcycles | Bajaj announced that they have upped their share holding in KTM to 25.86%.
They are slowly buying up KTM. Already they have several projects on the table, and several KTM motorcycles are to be sold in India under the Bajaj label.
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| 1 December, 2008 - Video: Bajaj Pulsar 220 | Bajaj do it again. A good and entertaining TV ad for their Pulsar 220 motorcycle.
They have the recipe for good TV commercials those folks at Bajaj.
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| 27 May, 2008 - Video: 2 x Bajaj Commercials | Indian motorcycle manufacture Bajaj always has great motorcycle ads.
Here are two that are no exception!
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| 7 March, 2008 - Video: Bajaj Pulsar Mania | Very nicely done ad featuring synchronized stunt work for a Bajaj Pulsar motorcycle.
Nice...
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| 17 December, 2007 - Camouflaged Motorcycles For Bangalore Police | For some reason, the Police in Bangalore, India need to ride around on Bajaj motorcycles that have a tiger camouflage....
Got to bite my lips from saying something stupid...
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