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18 November, 2014 - Video: Ducati 1299 Panigale - Not Their Best Video
Ducati 1299 Panigale Beauty
Ducati logo
#Ducati #Advertisment #1299Panigale - Here is the launch video of the powerful and very sexy Ducati 1299 Panigale sportsmotorcycle. Great motorcycle, ho-hum promotional materials.


 


7 October, 2014 - Intermot 2014: 21 Photos of the Ducati Scrambler - P0rn
Ducati Scrambler Intermot 2014
Ducati logo
#Ducati #Intermot #Scrambler - Ducati did not surprise anyone when they introduced the Scrambler motorcycle at Intermot last week. But they did surprise the world that they had in fact 4 Scramblers. Here are big detailed photos of all four. Enjoy.


 


9 June, 2014 - Ducati: Clearer Photo of the New Ducati Scrambler
Ducati Scrambler reworked
Ducati logo
#Ducati #Scrambler #Teaser - Here is the teaser photo from Ducati of their upcoming Scrambler motorcycle, but slightly reworked by us to make it clearer and with more details.


 


19 February, 2014 - Ducati: Virtual Visit of their Museum - Now Here and For Free
Bologna Ducati Museum
Ducati logo
#Ducati #Museum #Streetview - Here is your chance to visit the wonderful Ducati Museum from your armchair. Right here - Google Streetview allows you to do a virtual visit of this incredible museum.

Find the links on our site.


 


8 January, 2014 - Video: What A Ducati Monster Commercial SHOULD Look Like
Ducati Monster Spec Ad
#Video #Ducati - Here is a 'TV commercial' which is not officially from Ducati, but should be. This is the way it should be done.


 


11 December, 2013 - Xmas 2013: Ducati Gift Ideas
Ducati Monster Fuel Tank Key Chain
Christmas Shiny Ball 2013
#Ducati #Chritsmas #Gifts - Ducati have a very good selection of Christmas gifts, not exactly novelty, but practical and nice ones.


 


20 November, 2013 - Video: Nice Ducati Commercial - What Moves Us
Ducati What Moves Us
Ducati logo
#Ducati #Commercial - Here is a very good and professional Ducati motorcycle commercial, that IMHO is not coming from Ducati. Nicely done.


 


30 September, 2013 - Motorcycles and Cakes: Ducati - Part 3
Cake Ducati
Cake Ducati
The 3rd and final part of Ducati cakes and pastry. A collection of 30 wonderfully tasty, visually entertaining and beautiful cakes made to look like Ducati motorcycles or logos.

A total of 90 photos of these Ducati cakes are now on-line for your enjoyment.


 


23 September, 2013 - Motorcycles and Cakes: Ducati - Part 2
Cake Ducati
Cake Ducati
#Ducati #Cake #Pastry - The motorcycle and cakes series, with Aprilia and BMW cakes, and Buell and Cagiva cakes, are proving to be quite a mouthful.

But the Ducati pasteries take the cake (sorry, couldn't avoid that pun). Ducati is not only a very popular motorcycle brand, but also a popular cake design example. There are so many wonderful examples of Ducati cake that I had to split it up into 3. I was getting diabetics just from watching all those luscious cakes. Here is part 2.


 


18 September, 2013 - MotoGP: The Ducati MotoX2 Experience - Death By 100 Curves
MotoGP Ducati MotoX2
Ducati logo
#MotoGP #SanMarin #Ducati #MotoX2 - While visiting the San Marino MotoGP at the Misano circuit, I saw the incredible Ducati MotoX2 event. For those of you who don't know what the Ducati MotoX2 is, it's a pillion ride on a motorcycle. That's it, just a ride as a pillion on a motorcycle. However .... the motorcycle in question is a MotoGP bike, fitted with an extra saddle for a pillion, and the rider is either former professional MotoGP racers Randy Mamola or Franco Battaini. So maybe not that simple of a ride.

The event is for VIPs or for people willing to pay the money to allow them to walk around with a brown streak in their underpants. In other words, the pillion is not going for a leisurely tour on one of several leading race circuits in the world. The pillion will know what it feels like going around a race circuit at very high speeds...........

...........Click on the headline to continue reading this story.......


 


16 September, 2013 - Motorcycles and Cakes: Ducati - Part 1
Cake Ducati
Cake Ducati
#Cakes #Food #Ducati - When I started this series with Aprilia & BMW cakes, and Buell & Cagiva cakes, the number of cakes modelled after our favorite motorcycles was manageable. That was until I reached Ducati.

It would seem that Ducati is not only a very popular motorcycle brand, but also a popular cake design example. There are so many wonderful examples of Ducati cake that I had to split it up into 3. I was getting diabetics just from watching all those luscious cakes.


 


11 September, 2013 - A Revisit Of The Ducati Museum
Bologna Ducati Museum
Ducati logo
#Blogville #Ducati #Museum @DucatiMotor - A couple of years ago I visited the Ducati Factory and Museum, but now I was part of the Visit San Marino and the Emilia Romagna Tourist Board event, bring people like myself to not only visit this fantastic area of Italy, but also motorcycle events like the MotoGP and a visit to Ducati. I was the only motorcycle blogger in the group, but visiting Ducati is never boring, even if you have been several times.

The first thing I noticed when we arrived at the Ducati factory, apart from the obvious many Ducati motorcycles in the staff car park, but now most, almost 90%, of the staff cars are Audi. I wonder why?..........

...........Click on the headline to continue reading this story.......


 


11 September, 2013 - The Sound Of A Ducati 899 Panigale Motorcycle
Ducati logo
#Ducati #Blogville #899Panigale - The Ducati 899 Panigale just got announced a few days ago, and of course it is already being produced in the factory in Bologna, Italy. Since I was doing the tourist tours of San Marino and the Italian Emilia Romagna region, part of the program was to visit the Ducati factory and museum (more on that later on). We were asked not to make any photos inside the factory, and I did not (for once in my life). But when we arrived at the testing station where they were testing the new 899 Panigales coming off the factory belt, I could not resist to record the sound of the engines...........

...........Click on the headline to continue reading this story.......


 


26 June, 2013 - Video: Ducati Motorcycles and Tudor Fastrider Black Shield Watch
Ducati Tudor Fastrider Black Shield ad
Tudor logo
#Tudor #Advertisement #Ducati - Ducati and Tudor watches have had a nice relationship for a while, and the most recent TV commercial from Tudor proves that. In this very well made, and very dark, TV ad, you see, what looks like a Ducati Diavel, motorcycle riding through a lava area.

The ad is for the Tudor Fastrider Black Shield watch, a watch that is black with red markings, and is going with the times of the recent spate of movies, all very dark (Batman, Superman, Star Trek etc). Apart from the TV commercial they have a mini web site and even iPhone and iPad apps for the folks who can't get enough of the watch.


 


21 March, 2013 - Video: Ducati 1199 Panigale R - The Pursuit of Perfection
Ducati 1199 Panigale R The pursuit of perfection
Ducati logo
#Ducati - That Ducati makes some of the sexiest and sleekest supersports motorcycle is a given, and they know a thing or two about how to make great video.

Here's a video about their top-of-the-line sports motorcycle, the Ducati 1199 Panigale R, featuring none other than MotoGP riders Nicky Hayden and Ben Spies.

On top of that, the video was shot on the brand new Austin, Texas race circuit, The Circuit Of The Americas (COTA). So you get to see the incredible Panigale, two famous & cool MotoGP racers and the new circuit, all in one video. The only thing better is being there...


 


28 February, 2013 - Ducati: Factory Visit and Tour The Area On A Ducati Motorcycle
Ducati-Tour-2009
Ducati logo
#Ducati - Here's your chance of a nice mini holiday. Ducati are organizing the "Ducati Dream Tours", a guided tour on the Italian motorcycle. The tour starts on Friday with a visit of the Ducati factory and museum, and a lunch at the factory. You leave your luggage at the factory.

After the lunch, the participants pick up their preferred Ducati motorcycle and participate in a guided ride through the fabulous Bologna area. Mountains, twisting roads, forests ... a perfect ride through the "Moto Valley". Your destination is the Monte del Re hotel in Dozza, where your luggage will have been transferred to. After check-in and relaxation you'll be having a nice dinner...........

...........Click on the headline to continue reading this story.......


 


22 February, 2013 - Dutch Off-Road Ducati - River Ground Monster
River Ground Ducati Monter
At the current Dutch motorcycle exhibition, the Utrecht MOTORbeurs, the Dutch Ducati dealer Affetto Ducati, presented a special off-road version of a Ducati Monster.

Some 230 hours of customization was done to make the 1000cc Monster off-road capable for a customer who is going to race it in the Timbuktu Rally. If you're interested, the motorcycle will cost you €16,000.


 


1 February, 2013 - Edible Ducati Motorcycle
Chocolate Ducati
Philippines flag
Wow, two of my three favorite things; motorcycles and chocolate (I'll let you guess what the 3rd one is).

This is very cool, imagine having a chocolate Ducati motorcycles.... would you eat it?

 


29 November, 2012 - Xmas2012: Ducati and Baby Presents
Ducati Baby Pyjama
Christmas Shiny Ball 2012
Kids are fun, especially babies, since you can dress them anyway you want without them complaining. You may like motorcycles, but maybe they don't, but then, they don't have a say in the matter.

So here's a present for Christmas you can give your baby (or a baby from someone else) that will please you (I don't think the baby will care). It's a baby's pyjama from Ducati...........

...........Click on the headline to continue reading this story.......


 


27 July, 2012 - Ducati: Read All About It - iPad Version
Ducati Red Line Magazine
Ducati logo
Apple's iPad has become a successful publishing platform for newspapers, magazines and books. Many motorcycle magazines have now got an iPad version, and slowly but surely motorcycle manufacturers are starting to get into the game (though I'm still waiting for the manufacturer who releases iPad/Tablet specific motorcycle manuals).

Ducati have got an electric magazine, for free, that you can download and read on your iPad. The magazine, also available in print, is called "Ducati The Red Line Magazine".

The glossy magazine is full of photos of your beloved motorcycles, but in addition to the print version, this one has videos. This edition you'll find an interview with Troy Bayliss, MotoGP, Superbike and the Diavel........

Click on the headline to continue reading this story.......


 


18 July, 2012 - Summer? Hot? Jump Into The Pool With Ducati
Ducati Bikini
Ducati Beach Swimming Trunks
If you are lucky and live in an area of the world where you have a real summer, i.e., sun, then you'll probably be thinking about taking a nice cool swim in a pool, lake, river or sea (watch out for sharks).

If you happen to get to the area where you will be swimming on your motorcycle, and if your motorcycle happens to be a Ducati, then you can continue your love for the Italian brand by wearing Ducati swimwear.


 


29 May, 2012 - UAE: Ducati Caffe Opens In Dubai
Dubai Ducati Caffe
Ducati logo
If in a country where luxury is the norm, with Ferrari roller coasters, artificial snow skiing, man made islands and some of the most luxury hotels known to mankind, it's no wonder they would open a Ducati Cafe in Dubai, United Arab Emirates. In fact, you have to wonder why it took so long.

Last Friday, May 25th, none other than Ducati MotoGP star Nicky Hayden was on hands to open the luxury cafe. The coffee shop is strategically located in the famous and luxurious Dubai Mall.

Click on the headline to continue reading this story.......


 


11 May, 2012 - Video: Ducati - My Style
Video clip
#Ducati - Here's a TV commercial that reminds me a lot of the Honda car advertisement featuring a car that is assembled in fast motion from all sorts of parts. Except this ad is in reverse; the motorcycle is stripped of its parts to become part of a hair-do.

The ad is for Taft (hair products), an Italian subsidiary of Henkel/Schwarzkopf, for a competition involving Ducati. The motorcycle in question s a beautiful Ducati Monster. Not bad the ad.


 


23 April, 2012 - Monaco: Unique Auction, Including Ducati MotoGP Motorcycles
Ducati Desmosedici GP11 VR2 (2011)
Ducati Desmosedici GP10 CS1 (2010)
RM Auctions are going to have a ball in Monaco. On May 11th, they will be auctioning off the Carlo Saltarelli collection of Ducati motorcycles. Saltarelli was a Ducati motorcycle tester and a big Ducati dealer. His private collection includes many vintage bikes (some 100 bikes), including several Ducati Scramblers, a GT Police Bike and even a 1947 Ducati Cucciolo 48 and a 1950 Ducati 60.

Going through the on-line catalog is an event on its own, so if you have some time on your hands, head on over. It's the only thing that will not cost you any money.

Apart from the Saltarelli collection going under the hammer, Ducati is also bringing in for auction the race bikes used by Casey Stoner, Ducati Desmosedici GP10 « CS1 » (the world championship bike with 4232 km on the counter), and last year's Ducati Desmosedici GP11 « VR2 » of Valentino Rossi (the bike has only 2342 km done).

Click on the headline to continue reading this story.......


 


28 March, 2012 - Easter: A Chocolate Ducati Motorcycle
Balocco Ducati Chocolate
Ducati logo
Easter is almost upon us, and the Italian chocolate specialist, Balocco, has an Easter egg surprise for us motorcycle lovers. They are bringing out especially for this Easter, a beautiful, and probably yummy, Easter egg branded by Ducati Corse.

The Ducati Easter egg, not only is 320 grams of milk chocolate done up in the Ducati colors and logos, but inside, there's a surprise. Well, it's not that much of a surprise, since I'll tell you what's inside the egg. It's a 1:18 scale model by Maisto. You can get either the MotoGP motorcycle from Rossi (last year's), a Multistrada 1200 or a Monster 696. Not bad for a "surprise".

Click on the headline to continue reading this story.......


 


27 March, 2012 - Ad: Ducati - Virgin?
Ducati Not The First Ad
Ducati logo
Nice suggestive print advertisement for Ducati motorcycles.

I guess virgins are overrated, even for motorcycles....


 


12 March, 2012 - Audi To Buy Ducati?
Audi Motorcycle
Ducati logo
It looks like it might not be Volkswagen, nor Hero MotoCorp, who will buy Ducati motorcycles, but the high-tech car manufacturer Audi.

Audi have inked a deal with Ducati, giving them until mid April to close the deal....


 


27 February, 2012 - The Evolution Of The Ducati Superbikes Over Time
Ducati Superbikes
Ducati logo
A lot has been written recently about the latest Ducati super motorcycle, the 1199 Panigale. From all reports and reviews, it's by far the fastest, most powerful and sleekest sports motorcycle ever to come out of the Italian manufacturer.

Ducati has always been synonymous with fast, sexy and powerful motorcycles. Since the factories started churning out the 851 back in 1988, the Ducati superbike has been a dream motorcycle, winning championships around the world.

Over time, the motorcycle evolution has been noticeable. Not only in terms of engine power, but also in styling. Below are photos of each evolution of the bike, starting with the 851 and ending with the 1199 Panigale. (Finding photos of each model, with a white background, taken from the same angel has proven to be very difficult).

The first image you'll see is an animated gif file I made, morphing each model from start to finish, showing you what the superbikes look like over time, and how they changed. This is followed by a detailed look for each model.


 


8 December, 2011 - Spartan: The Ducati Car
Ducati Spartan sports car
Australian Spartan Motor Company are making a super fast, and ultra light sports car, based on the Ducati 1198 engine, the same one that gave Carlos Checa the world title SuperBike.

The little sportscar (red of course) does 0-100 kph in 3 seconds, and has a top speed of 260 kph.

Its price is steep too.... US$112K... gulp.

 


28 November, 2011 - Bernie Ecclestone On A Ducati Motorcycle
Bernie Ecclestone On A Ducati Motorcycle.JPG
Looks like the Formula One Supreme Leader, Bernie Ecclestone, would rather be on a Ducati motorcycle than in one of his boring F1 cars....

....and I can't blame him.


 


18 November, 2011 - Video: Ducati Motorcycles and Tudor Watches
Video clip
Tudor logo
Interesting TV commercial that for a first is showing a Ducati motorcycle during regular evening programming here on French TV. Before, some Ducati ads were shown during special motorcycle programs, like the MotoGP, but this one runs during normal programs...

... but then, it's for Tudor watches.


 


9 November, 2011 - Ducati: When Two Wheels Are Not Enough
Ducati Cucciolo 4 Wheels
Sometimes, 2 wheels just aren't enough..... (The photos is of Ducati's first motorcycle, the Ducati Cucciolo).

 


8 November, 2011 - Eicma 2011: Ducati 1199 Panigale
Ducati Paginale
Ducati logo
Since I had decided to give the Ducati press conference a miss yesterday, I caught up with them at their stand and snapped a few photos.

Here's the megasportsbike, or the supersupersports bike, the Ducati 1199 Panigale motorcycle.


 


7 November, 2011 - Eicma 2011: Not Going To Ducati
Ducati logo
 logo
Since the Ducati information got leaked this morning, and since the schedules are so tight, it's impossible to attend every conference, I'm planning to give Ducati a miss, and head directly to Honda.


 


11 October, 2011 - Ads: Ducati Motorcycles - More I Do Not Get It!
Ducati Trespass Ecuador
Ducati logo
Harley-Davidson are not the only ones who at times make motorcycle advertisements that no one (except maybe their designer) can understand. Ducati also have missed hitting the nail on its head with this series of print ads.

The Ducati ads were made by the Maruri Grey PR agency in Ecuador, land of cocaine and other interesting mind-altering drugs. If it weren't for the Ducati logo at the bottom of the ads, I would have sworn it was not related to a motorcycle company.

Anyone want to make a guess what the message is?


 


15 August, 2011 - Ducati To Offer IPO Next Year?
Ducati logo
According to the Wall Street Journal, Ducati is looking at floating their shares on the Hong Kong stock exchange early next year...

Would you buy shares in Ducati? I know I will...


 


11 August, 2011 - Fernando Alonso’s Special Ducati/Schuberth Helmet
Schuberth Alsonso Ducati SR1 Helmet
Being a F1 double world champion brings some privileges, and it's not only the pretty girls. Fernando Alonso first got a Ducati superbike, and now Schuberth has made a customized SR1 helmet, including the Ducati logo to go along his motorcycle.

Is he using the bike, or is it gathering dust?


 


26 July, 2011 - Video: Ducati Diavel 2011
Video clip
Ducati logo
Nice and kind-of sexy TV commercial for the Ducati Diavel motorcycle. One of those advertisements with a baritone voice, sexy ladies and of course the Diavel power cruiser.

There's even a guest appearance of a AMG Mercedes in the ad.


 


27 June, 2011 - Video: Ducati’s Hypermotards 2011
Video clip
Ducati logo
I love the Ducati Hypermotard motorcycle, for many reasons, and that's whay this is IMHO a great video of the Ducati line-up of Hypermotards for this season.

So put the kids to bed, the cat out the door, your spouse/partner into the garage, turn up the volume, and enjoy.


 


24 June, 2011 - Ducati Store At Rome Airport Opens
Ducati Fiumicino store
Ducati logo
Ducati just opened a Ducati store in Rome's main airport....

No duty-free motorcycles for sale, but loads of Ducati merchandising stuff to buy.


 


21 June, 2011 - Peg Perego Ducati Motorcycle Line-up
Peg Perego logo
Peg Perego Ducati Hypermotard
The time to be a kid is now.... imagine the toys they have today, and compare it to when we were young. We had to play with a soapbox on wheels, these kids have real looking electric motorcycles at their disposal.

Here's what Italian toy manufacturer Peg Perego is offering in terms of Ducati motorcycle models. With the arrival of Valentino Rossi at Ducati Corsa, a lot of Rossi replicas have been added, but Hayden was not forgotten.


 


16 June, 2011 - Ducati And GE Capital Tie The Knot
Ducati logo
GE Capital Europe logo
Ducati and GE Capital Europe have signed an agreement that frees Ducati from spending money on building inventories.

€50 million will be provided by GE Capital to finance the motorcycles when they roll off the factory floor until they are sold.

The big bucks saved by Ducati can now be used to make even more new motorcycles.


 


7 June, 2011 - Ducati Art By Hornsleth - Kill Me Fast
Ducati 1198 Hornsleth
Ducati logo
This is Ducati art according to Danish artist Kristian von Hornsleth. It's based on a talk with a Ducati motorcycle dealer about the danger of riding a fast motorcycle. The answer "You don't feel anything as you hit the wall with 320 Km/h" resulted in this 1098/1198 series called "KILL ME FAST".


 


1 June, 2011 - Review: Ducati Challenge HD for iPad
Ducati Challenge HD Screen 08
Ducati Challenge HD Screen 10
You can't always be riding your motorcycle. Maybe there's a hurricane out there, or hell has frozen over. So for those days, we've tested the latest game app for the Apple iPad... Ducati Challenge HD.

A motorcycle racing game that can be played on an iPad or iPhone, and you get to ride the latest Ducati motorcycles, including their SuperBike. But you'll need to earn that right.

Fun game, fantastic graphics and sounds, and overall good fun.


 


19 May, 2011 - Randy de Puniet Gets Himself A Ducati Diavel Motorcycle
Randy de Puniet Ducati Diavel
Ducati logo
Randy de Puniet is a lucky man. Not because he crashed and survived the last MotoGP race, but because at the race he was given a Ducati Diavel power cruiser.

Let's hope this motorcycle stays intact.


 


18 May, 2011 - Ducati Sell-Out The Diavel Cruiser Motorcycle
Ducati Press Conference EICMA 2010
Ducati logo
Form different reports in several discussion forums on the internet, and a visit to a Ducati dealer here in France, it's obvious that Ducati have a smash hit on their hands.

Prospective buyers of the Diavel, Ducati's power-cruiser, must now wait until September/October to get theirs.

And it's not only in France, that the Diavel is outselling the Multistrada, also in the UK (check the video interview).


 


20 April, 2011 - Advantage Of Ducati/AMG Tie-up For One Person
Nicky Hayden Mercedes
Looks like Nicky Hayden is making full use of the Ducati/Mercedes AMG tie-up.... He just took delivery of a brand new Mercedes AMG CLS 63... a very fast car.

But is it as fast as his Ducati motorcycle? And when will he receive his first speeding ticket?

Lucky Nicky...


 


13 April, 2011 - Ad: Really Stupid Ducati Radio Ad
Ducati logo
This has got to be one of the worst Ducati advertisements I've heard or seen. It's a radio ad played in Denmark.

Weird...


 


21 February, 2011 - Video: Ducati 848 EVO
Video clip
Ducati logo
A video promotion of the Ducati 848 EVO sports motorcycle.

It's a nice clip, artsy images and a very annoying sound track.


 


26 January, 2011 - Ducati: Art, Motorcycles and Women
Elizabeth Raab Desmo Collection
Ducati logo
The Ducati Art collection (a virtual art exposition) is featuring photographic works of art by female photographer Elizabeth Raab.

These beautiful photos feature Ducati motorcycles and the female body, in all its glory. The limited edition prints can be purchased on-line.


 


14 January, 2011 - What To Do With A Spare Ducati Motorcycle
Spare Ducati
This is a problem we all have faced at one stage or another in our lives (more likely in our dreams)... what do you do if you have a few Ducati motorcycles too many?

This guy had a brilliant solution....


 


12 January, 2011 - Valentino Rossi: It Hurts When I Do This!
Rossi Del Torchio at Vroom
Is that what Valentino is trying to tell the Ducati CEO, or is it a rude gesture?


 


13 December, 2010 - Christmas 2010: For Ducati Motorcycle Lovers
Ducati logo
Christmas Shiny Ball 2010 Gift Ideas
Time to have a look at some Christmas gift ideas for Ducati motorcycle lovers.


 


3 December, 2010 - Christmas 2010: Ducati Coffee Cups
XMAS 2010 Ducati Coffee Cups
Christmas Shiny Ball 2010 Gift Ideas
What more Italian is Ducati's espresso coffee cups?

A famous Italian motorcycle brand, a symbol of Italian gastronomy; what could be a better Christmas gift for a motorcycle lover?


 


23 November, 2010 - Design Ducati’s Christmas Card, Win Prize, Be Famous
Ducati Xmas2010 Design Competition
Ducati logo
Ducati are asking you to design their annual Christmas card. Put together a nice card, tools are furnished for free, and the best card design gets €1,000 and all the fame & glory.

But you don't get to win a Ducati motorcycle....


 


19 November, 2010 - Video: Announcement Of The Ducati/AMG Partnership
Video clip
Ducati logo
Here's the video clip used when they announced the surprise partnership between AMG and Ducati motorcycles.

For a partnership introduction video, they don't show the car and the Diavel motorcycle together.... strange.


 


2 November, 2010 - EICMA 2010: The One Ducati Every House Should Have
Ducati Expresso Machine
Ducati logo
We all know that Italians are great at designing cars and motorcycles, and at producing some fantastic coffee....

So why not an espresso coffee machine made by Ducati.. or at least branded by Ducati.

A must have for any kitchen, right next to the KTM bread toaster...


 


1 November, 2010 - EICMA 2010: Ducati Press Conference & Diavel Launch
Ducati Press Conference EICMA 2010
Ducati logo
Here is the Ducati Press Conference at the start of Eicma 2010 as if you were there....

A blow by blow account, including a video of the roll out of the anticipated Diavel motorcycle.


 


30 September, 2010 - Intermot 2010: Ducati V-8 Engine To Be Unveiled
Ducati V8 Engine
At next week's motorcycle exhibition, Intermot, a Ducati V-8 engine will be unveiled.

Holy crap... a V-8! Honest. Would I lie to you. Read on.


 


28 September, 2010 - Ad: Italy - Motorcycle Safety
Ducati Safety Ad
ANCMA Motorcycle Safety Ad Italy
Three print ads from Italy for the same organization promoting motorcycle safety, all done by the same PR agency. One is "sponsored" by Ducati.

Strange print ad from Ducati motorcycles. Another one that escape me...

In a crowded drawing of a city, there's a lone Ducati motorcycle riding. The text says "You have less than a second to see the biker". The other two are more "easier to understand".


 


24 September, 2010 - Ducati Monster 900 - - Wheelchair
Ducati Monster 900 Wheelchair
Video clip
Wheelchair bound bikers who continue riding their motorcycle deserve our utmost respect (and I don't just mean Rossi). Here's an English biker who transformed a Ducati Monster into a motorized wheelchair!

There's even a video of the motorcycle in motion.


 


15 September, 2010 - The Pope Gets A Ducati Motorcycle
Pope Ducati
Ducati logo
Miracle! The Pope took delivery of two Ducati Multistrada 1200 motorcycles, painted in the Vatican colors.

Amazing. Unfortunately, he's not going to ride them, not even as a pillion. They're for the Vatican police.


 


9 September, 2010 - Video: Xerox With Ducati Motorcycle TV Ad
Video clip
Nice TV ad from Xerox, showing why Ducati motorcycles have chosen Xerox for their business needs.


 


6 September, 2010 - Keira Knightley, Chanel and a Ducati Motorcycle
Keira Knightley Chanel ad
The beautiful and sexy English actress, Keira Knightley, is at this moment filming a new Chanel TV ad, riding a Ducati motorcycle, with matching leathers, helmet and boots (all designed by Chanel).

There's a TV ad I want to see...


 


29 June, 2010 - Spy Photo Possible New Ducati Super Monster Motorcycle
Ducati Spy Super Monster
Ducati logo
Spy photos have surfaced of a new style Ducati motorcycle.

It looks like a V-Max style Super Monster motorcycle from Ducati. New tail, compact, LED lights.... woow.


 


24 June, 2010 - Fake Ducati In Movie Knight and Day. Aprilia Used
Knight Day Ducati Aprila
The new blockbuster movie, Knight and Day, with Tom Cruise and Cameron Diaz riding on a Ducati Hypermotard motorcycle is a .... FAKE!

Not the movie, nor Diaz or Cruise, but the Ducati is a fake. The Ducati is in fact an Aprilia SXV550 motorcycle, since the Ducati is too fragile for stunts, so the producers replaced it with a disguised Aprilia....


 


21 June, 2010 - Ducati Motorcycle For F1 Racer
ducati desmosedici rr motorcycle fernando alonso
Ducati gave a very nice, and very expensive gift to the 2 times world champion Formula 1 Ferrari driver; Fernando Alonso.

I doubt that the Spanish F1 racer is a motorcycle rider, so a Ducati keychain would probably have been a better gift.

Am I jealous? What do you think!


 


8 April, 2010 - Video: Ducati Multistrada 1200 Motorcycle Advertisement
Video clip
Ducati logo
The first Ducati Multistrada 1200 motorcycle TV ad to hit the internet.

Nice, but in Italian, but who needs to understand Italian when you look at the motorcycle???


 


15 March, 2010 - An Edible Ducati Motorcycle
Video clip
Ducati logo
When the CEO of GoDaddy.com decided to get married, he wanted a special wedding cake, a cake that expressed his love for speed and motorcycles.

He commissioned a company to make their biggest and most complex cake ever, a cake in the shape of a Ducati Streetfighter motorcycle.

Have a look at the photos and video... impressive!


 


3 March, 2010 - Concept: Ducati Desmosedici ATV Trike
Ducati 3 Wheel ATV Concept
French designer Nicolas Petit is designing a beautiful concept ATV that will make the Bombardier Can-Am Spyder look like a child's toy.

Based on the Ducati Desmosedici RR motorcycle, this ATV looks fast... and probably very expensive.

Who knows, maybe this vehicle will ever be produced... but I don't think Ducati will...


 


18 February, 2010 - Ducati Scrambler Motorcycle
Ducati Scrambler
Ducati logo
Now here's a really beautiful Ducati motorcycle, the Ducati Scrambler.

Once upon a time, Ducati used to make these.... please do it again...


 


2 February, 2010 - Ducati Multistrada 1200 Motorcycle Photo Contest
Ducati Multistrada 1200 Launch
Ducati logo
Ducati are organizing a photo competition based on their new Multistrada 1200 motorcycle.

Take 4 photos of the new motorcycle in its 4 environments, and win one of the many prizes. Obviously, it starts in March, since the bike is not yet available.


 


25 January, 2010 - 17 Ducati Motorcycle Ads from Around The World
Ducati Ad Ferrari Germany
Ducati logo
Often compared as the Ferrari of motorcycles, Ducati's ads are pretty good at time. Here are 17 ads I've found around the world.

Most ads are clickable to get a bigger version.


 


20 January, 2010 - Video: Puma and Ducati Motorcycles Ad
Video clip
Ducati logo
Nice little viral video ad from Puma shoes and Ducati.

It's for Puma's Motorsport Spring 2010 Collection.


 


9 December, 2009 - Christmas 2009: Ducati Motorcycle Gift Ideas
Christmas 2009 Gift Ideas
Ducati logo
Ducati is very much in merchandising, so finding Christmas stuff branded with the Ducati logo is not difficult. Buying them from Ducati themselves will prove a bit more difficult, since they prefer that you buy it from a dealer.

But here are several gift ideas for Ducati motorcycle owners.


 


30 November, 2009 - Cameron Diaz & Tom Cruise Ride A Ducati Motorcycle, Together
Tom Cruise and Cameron Diaz on a Ducati Motorcycle
A-list celebrities, Cameron Diaz and Tom Cruise, were spotted together on a Ducati Hypermotard motorcycle while filming their latest movie "Knight & Day" in Spain.

Now, why is Cameron sitting as pillion, not as rider and Cruise as pillion??


 


25 November, 2009 - USA: Ducati Gift Site Ready For Christmas
Ducati Gift Shop On-line
Ducati logo
Ducati have teamed up with one of their main dealers in the USA, Pro Italia, and created an on-line gift shop, ready for the Christmas season.

If you need anything for your motorcycle, or for you, or for someone else, this is a good place to buy stuff for Christmas.


 


17 November, 2009 - The Launching Of The Ducati Multistrada 1200 Motorcycle
Ducati Multistrada 1200 Launch
Ducati logo
This is what goes on at a major new motorcycle launch...

... the launch of the Ducati Multistrada 1200 motorcycle as seen by me...


 


9 November, 2009 - EICMA2009: Other Ducati News
Ducati Corse Logo
Ducati logo
Apart from the incredible Multistrada 1200, Ducati did manage to unveil a few others things, to start with the Ducati Corse logo.

1198, Hypermotard and Monster all got updated.


 


9 November, 2009 - EICMA2009: Ducati Multistrada 1200 Motorcycle - OMG!
Ducati-Multistrada-1200
Ducati logo
The unveiling of the Ducati Multistrada 1200 was a bit of a downer, since the leaking of the photos a few days before, but... it's still a beautiful motorcycle up close and personal.. ie. live.


 


9 November, 2009 - First Ever Electric Ducati Motorcycle At EICMA
Ducati logo
An electric Ducati motorcycle will be unveiled on Tuesday at EICMA. Honest!

The Ducati Cucciolo, named after one of the 1st Ducati motorcycles ever built, will in fact be built by Italwin.

.. and it's not even a real motorcycle, but a pedal-powered electrically assisted bicycle. But it will have the Ducati name...

More on Tuesday.


 


8 November, 2009 - Ducati Multistrada 1200 Motorcycle Official Photos Leaked
Ducati-Multistrada-1200
Ducati logo
The official Ducati Multistrada 1200 photos have been leaked before the official unveiling on Monday.

Here they are, plus an "old" version of the 1100MTS so you can compare visually.


 


3 November, 2009 - Ducati Motorcycles and Microsoft Windows 7
Ducati-Windows-7-Theme
Ducati logo
Ducati is one of three companies officially represented in the new Microsoft Windows 7 Operating System.

You can select many backgrounds, with different Ducati motorcycles. The other companies are Coca-Cola and Ferrari.

No Harley ???


 


2 November, 2009 - Closer Look At Ducati Multistrada 1200 Motorcycle, Real Close
Ducati-Multistrada-1200
Here's a photo rendering I've done on the images coming from the teaser video clip that was released last week by Ducati on their new Multistrada 1200 motorcycle.

Don't get your hopes up, it's not going to show the whole motorcycle, but it does show a bit more by putting more light on the dark spots.

Enjoy!


 


30 October, 2009 - Ducati Readying Multistrada 1200 Website
Ducati logo
Ducati have a new website dedicated to the new Multistrada 1200.

It's a real teaser site, with a countdown clock and a teaser video, just to wet your appetite.


 


29 October, 2009 - Video: Not Official, But Nice Ducati Ad
Video clip
Ducati logo
This is not an official Ducati motorcycle ad. In fact, this is not a real ad for Ducati motorcycles.

It's just some horsing around, but it's well done, and it could very well be a real Ducati ad.


 


23 October, 2009 - Ducati Open Officially Their 1st Motorcycle Store In China
Ducati-Shanghai-Open
Ducati logo
Ducati have opened their first motorcycle shop in China. 1st goes to Shanghai.

I'm sure it's not going to be the last...


 


23 October, 2009 - The Motorcycles Ducati Will Never Build
Ducati-749-Flat-Track-Kurt-Mamor
Ducati-GT1000-flat-track-racer
Here are two Ducati motorcycles you'll never see in the Ducati showroom.

One is a Ducati 749, the other a GT1000, and both have been transformed to compete in the AMA Flat Track races in the USA.

Beautiful!!


 


18 October, 2009 - Ducati New Multistrada Motorcycle
Ducati-Multistrada-1200
Ducati logo
Ducati are rumored (but good rumored) to release their new dual purpose motorcycle as the Multistrada 1200.

4 different models are seen, the standard Multistrada 1200, the S version, the T version (with panniers and top case), and the T version with more off-road capabilities.

130 hp, lots of options, like ABS, etc...

November the 9th will see the truth...


 


22 September, 2009 - Official Ducati Motorcycle Art
Ducati-art
Ducati have an official Ducati motorcycle art web site, DucatiArt.

The web site shows some real Ducati motorcycle art, either Bike Art, Racing Art or Vintage Art. These are works of art produced by real artists, and they can all be bought.

Get some culture, and head over to an on-line art exhibition....


 


21 September, 2009 - Watch The Ducati Xerox SuperBike Action This Weekend From The Pits
Ducati logo
Ducati are going to offer, free, live webcam streaming from Haga's pit lane garage during this weekend's World Superbike race.

You'll be able to see the live action while mechanics prepare Haga's Xerox motorcycle at Imola, Italy. Cool!


 


15 September, 2009 - Fugly - Ducati Motorcycle Trailer
Ducati motorcycle with trailer
That would not be something I'd do with my Ducati motorcycle, no matter how bad the need to transport things.... putting a trailer on the motorcycle.

Naughty!


 


7 September, 2009 - Toshiba and Ducati Team Up: PC and VideoCam
Ducati-Toshiba-PC
Ducati-Toshiba-camcorder
Ducati have teamed up with Toshiba to release a new portable, and powerful, PC, and a video camera that looks small and easy to use.

No prices or availability are known (yet)...


 


17 August, 2009 - Video: Ducati Monster
Video clip
Ducati logo
Kind of a strange ad for Ducati motorcycles. It's American, but it just doesn't ring right...

Anyone seen this in real life?


 


6 August, 2009 - Video: Ducati Streetfighter
Video clip
Ducati logo
Nice promotional video for the Ducati Streetfighter.

The most exiting motorcycle released last year... and probably the most exiting motorcycle available this year.


 


29 July, 2009 - France: Luxury Touring On A Ducati Motorcycle
Columbus-France-Ducati-Holidays
Columbus International offer motorcycle tours of a lifetime! Riding a Ducati motorcycle (including the latest Streetfighter) in Southern France, eating at the top Michelin rated restaurants, helicopter transfers, driving a Formula One car, riding a Superbike or staying on your own private yacht while fishing for barracudas.

You can also just rent one of their Ducati motorcycles and tour by yourself.


 


8 July, 2009 - A Visit To Ducati Factory/Museum
Ducati-Tour-2009
Ducati logo
While on a trip to the Tuscany area in Italy, I decided to pop-in at Ducati and have a tour of their facilities.

Ducati were gracious to accommodate me, despite the short notice. Here's a view of their museum and factory.


 


6 July, 2009 - The 1st Live Purple Ducati Motorcycle I’ve Seen
Ducati-Monster-Purple
Ducati-Monster-Purple
It's the first time I see a real, live, purple Ducati Monster motorcycle.

Despite what I thought when announced, it looks good. But still... a Ducati motorcycle should be any color, as long as it's red.


 


17 February, 2009 - Can I Have A Double Ducati Please, With Some Sugar
Ducati-Caffe
Ducati logo
Ducati have opened a beautiful and trendy restaurants/coffee shop in Rome.

Open for breakfast, lunch and dinner, this Roman place is for anyone (even non-Ducati owners) who wants classy food and coffee while mingling with like minded motorcycle enthusiasts.


 


26 January, 2009 - Ducati Motorcycle Manuals On-line
Ducati logo
Ducati are now offering their owner manuals on-line, and downloadable for all their motorcycle models since the year 2000.

The service is free, and available in many different languages.

Bravo!


 


21 January, 2009 - Ducati Motorcycles Goes Tata
S. Ramadorai on Ducati motorcycle
Ducati logo
Ducati sign a big deal with Indian conglomerate, Tata, for improving Ducat Supply Chain Management and motorcycle dealer logistics.

At the same time, Ducati also announce the first Ducati showrooms in India.

And to top things off, Ducati announce that they have asked the MotoGP to come to India.


 


14 January, 2009 - Video: Ducati 1098 Motorcycle (.?.)
Video clip
Ducati logo
A TV ad for the Ducati 1098 motorcycle.

The ad is marked to have been found in an Apple Computer Store...??? Bit hard to believe.


 


9 December, 2008 - XMAS 2008: Ducati Sandisk USB Flash Drive
Ducati Sandisk USB flash drive key
Motorbikers Christmas 2008 Ideas
Christmas 2008 Ideas

We've all got computers right (if not, you wouldn't be reading this)? Here's something that will make you and your computer happy;

The Ducati SanDisk USB flash drive key. Like a Ducati, it's sleek, sexy and very fast. 20 Mb/sec and 4 Gigs of memory.

Even if you don't have a Ducati, this is going to look really cool on your computer...


 


9 December, 2008 - Why I Love Angelina Jolie - One Explanation
Angelina Jolie on motorcycle
Mrs Angelina Jolie is very pretty, very sexy and a very good, if not great, actress. But that's not why I love her...

It's because for the 2nd year in a row, she's giving her hubby a motorcycle for his birthday!

That's my kind of a woman. And to think my birthday is this Friday.... SWMBO.. pay attention here!


 


10 November, 2008 - Overview: Ducati Streetfighter Motorcycle
Ducati Streetfighter
Ducati logo
A closer look at Ducati's new Streetfighter as presented at the EICMA 2008 motorcycle show in Milan, Italy.

One word springs to mind: Woooow!


 


10 November, 2008 - Ducati Streetfighter Press Conference: The Movie
Video clip
Ducati logo
For this motorcycle exhibition, EICMA 2008, I decided to also use video.

So here I was making photos and videos, often at the same time. It's my first time, so please be gentle...

Presenting... The Ducati Streetfighter press conference....


 


7 November, 2008 - Ducati Unveil Watches With Binda
Ducati/Binda watch
Ducati logo
Ducati have partnered with Binda to produce high tech and stylish watches to suit their motorcycles and their riders.

Two models are proposed.


 


3 November, 2008 - Ducati Streetfighter Presentation
Ducati Streetfighter
Ducati logo
Finally, the Ducati Streetfighter lmotorcycle in the flesh.

Up close and personal.


 


2 November, 2008 - Official Photos Of The Ducati Streetfighter Leaked
Ducati StreetFighter S
Ducati logo
Despite favoritism given to the print media by manufacturers, one web site managed to get hold off official photos and specifications of the upcoming Ducati Streetfighter.

HellForLeather magazine published the first official photos despite, like all web sites, not receiving advance information. So here are the official photos.

Ducati and other manufacturers, please start treating us as normal media. Stop favoring print media and ignoring web media.

 


17 October, 2008 - Ducati Multistrada Adventurer Motorcycle
Ducati Multistrada Adventurer
We can probably wait a long time before Ducati makes a real adventure, dual purpose motorcycle to compete with the likes of BMW, KTM and Aprilia (and Suzuki, Kawasaki, Honda).

So one guy was not going to wait, and he converted his Ducati 1000 Multistrada into a real adventure motorcycle.


 


13 October, 2008 - Win A Ducati Monster Motorcycle At Charity Raffle
News Article
Our buddies at ProItalia are holding a charity raffle. For US$ 25, you get the chance of winning a Ducati Monster 696 motorcycle.

Winner will be announced at the upcoming Love Ride!


 


13 October, 2008 - Overview: Ducati Monster 1100 Motorcycle
Ducati Monster 1100 motorcycle
Ducati logo
A closer look at the Ducati Monster 1100 motorcycle presented at Intermot, Germany.

Ducati's main motorcycle just got bigger, better and faster.


 


7 October, 2008 - Intermot 2008 - Ducati Motorcycle: Free Back Protectors
Intermot 2008 - Ducati Motorcycles presentation
Ducati logo
Ducati managed to stir a buzz, by announcing that as off now, any new Ducati motorcycle purchased in Europe, will receive a top of the line, Dainese, back protector free of charge.

It's part of the Saving 25,000 Lines in Europe. Further, Ducati showed the 1100 Monster, GT 1000 Touring and the 1100 Multistrada S motorcycle in white.


 


10 September, 2008 - New Colors For Ducati Multistrada and Hypermotard Motorcycles
Ducati Hypermotard White
Ducati logo
Ducati have announced that their prime new models, the Hypermotard and Multistrada motorcycles are now available in Pearl White color.

And here I was, thinking that you could have any color you wanted on your motorcycles, as long as it is red....


 


4 September, 2008 - Put A Tiger In Your Ducati Motorcycle
Ducati Tiger motorcycle
Going one step further than Esso's slogan "Put a tiger in your tank", here's someone who transformed his Ducati Monster motorcycle into a Tiger...

Does that make it into a Ducati Monster Tiger motorcycle?


 


18 August, 2008 - Ducati Multistrada Transformation - Motorcycle Italian Style
Transformed Ducati Multistrada
A bunch of Italians with time, nifty power tools, and a spare Ducati Multistrada motorcycle, turned their motorcycle into something else.

It's still a motorcycle, but would fit right into a Hollywood Sci-Fi movie.


 


11 August, 2008 - Ducati Motorcycle Owner: Part #87374
Ducati logo
Italian motorcycle manufacturer Ducati is changing ownership, again.... I've lost track in the last few years how many times they changed.

Thankfully it hasn't effected their product line up, but employee moral should be quite low. Maybe Harley should have bought Ducati... ;-)


 


17 April, 2008 - Volkswagen To Buy Ducati?
Ducati logo
Volkswagen logo
It's rumor time again. Volkswagen have let it be known that they are interested in increasing their product portfolio by supplementing it with a motorcycle manufacturer. According to sources, Ducati is their target.

Ferdinand Piech, the Chairman of Volkswagen (and grandson of Porche) also happens to be a passionate Ducati motorcycle rider. Coincidence?


 


10 March, 2008 - Ducati’s Monster Website
Ducati logo
Ducati have launched a dedicated mini website for their Monster motorcycle.

Full of photos, video and specs... a must for Monster lovers.


 


29 February, 2008 - France: 1st Ducati Desmosedici RR Delivered, 1st Desmosedici RR Down
Ducati Desmosedici RR MotoGP replica motorcycle
Ducati logo
Finally, the first Ducati Desmosedici RR has been delivered in France!

And guess what? The first owner, proudly rides out his precious, and very expensive motorcycle, out of the dealer's courtyard, AND DROPS the motorcycle!


 


20 February, 2008 - Recipe: Racing A Ducati Desmosedici On Ice Tracks
Ducati Desmosedici
Click to see the Video clip
Here's a great recipe for riding your Ducati Desmosedici on an Ice Speedway.

Buy a slightly used Ducati Desmosedici motorcycle, put on studded Bridgestone tires, find a rider who has escaped from the lunatic asylum, stir, and off you go....


 


19 February, 2008 - Ducati Being Taken Over?
Ducati logo
Trading in Ducati shares was suspended today in Italy, since it would seem that they majority shareholder of the Italian company is planning to purchase all of the company, and remove Ducati from the stock exchange.

This could be very bad for the company, and for us.....


 


29 January, 2008 - Ducati To Acquire GasGas?
Ducati logo
GasGas logo
There's a very strong rumor going around that Ducati is about to buy into the Spanish off-road motorcycle manufacturer GasGas.

In contrast with BMW's purchase of Husqvarna, Ducati have no off-road motorcycles, and GasGas does not have any street motorcycles.

Marriage made in heaven???


 


8 January, 2008 - Casey Stoner And Marco Melandri Unveil The Desmosedici GP8
Ducati
Ducati logo
Ducati presented their new MotoGP motorcycle, the GP8.

Fun in the mountains before the season starts in earnest.


 


2 January, 2008 - Get Your Kids Interested in Motorcycles, Early
Ducati coloring book
Your kids are never to young to learn about motorcycles.

Here's a free color booking of Ducati motorcycles, 23 pages of coloring bliss.


 


20 December, 2007 - Ducati’s Pierre Terblanche Leaves!
Pierre Terblanche
Ducati logo
The famous motorcycle designer, Pierre Terblanche, has resigned and left Ducati. After CEO Minoli's departure, this is the number 2 guy, head of the Design department, who has left.

Can Ducati live on with their top dogs leaving?

This is worrying....


 


6 December, 2007 - Christmas 2007: Ducati Gift Ideas
Ducati Monster Dog sunglasses
Ducati logo
Ducati are master in merchandising (and motorcycle manufacturing).

Here are some ideas for Christmas gifts from the Ducati catalogues.


 


20 November, 2007 - Custom Ducati Chopper
MotoCreations Ducati
Using a Ducati to build a chopper takes guts, money and you need to find someone who can do it for you.

MotoCreations are those "someone". They build choppers out of Ducatis.

Very pretty...


 


12 November, 2007 - Ducati 848
Ducati 848
Ducati logo
Ducati impressed many of the assembled journalists at their 848 motorcycle unveiling at EICMA 2007.

For a medium sized sportsbike, the Ducati does it well. A "little" brother for the 1098, this motorcycle will not look bad in anyone's garage.


 


12 November, 2007 - Ducati Monster 696
Ducati Monster 696 headlamp
Ducati logo
A second look at Ducati's new Monster as presented at the EICMA 2007 show.

Presenting the Ducati Monster 696! What a sweet motorcycle...

A real Monster!


 


5 November, 2007 - EICMA 2007: Ducati 1098R
Ducati 1098R
Ducati logo
After the initial financial results of Ducati, and how well it's doing... the first new update of an existing model was presented.

The 1098R is the racing version of the 1098. Sexy, fast... what more do you want.


 


5 November, 2007 - EICMA 2007: Ducati 848 Motorcycle
Ducati 848
Ducati logo
Ducati unveiled at the EICMA 2007 a new motorcycle, the 848!

Very much in the tradition of Ducati, sexy, sleek and very fast.


 


5 November, 2007 - EICMA 2007: Ducati Updated Monster 696
Ducati Monster 696
Ducati logo
The first of the three motorcycles Ducati presented at EICMA 2007 was not this one... it was the last, so I'll show it to you first.

Presenting the new Ducati Monster 696.


 


16 October, 2007 - Ducati Fashion 2008
Ducati Fashion 2008
Ducati logo
Ducati is throwing a little fashion show for the 2008 collection.

Want to join?


 


18 September, 2007 - If You’re In Los Angeles on 22nd of September
Proitalia-shop
Pro Italia, the USA's largest Ducati and MV Agusta dealer is throwing a mega 20th anniversary bash!

So, if you're around L.A. on the 22nd of September, make sure you drop in and say hello from us.


 


18 September, 2007 - Ducati 1098 Versus a Lamborghini Gallardo Superleggera
Video clip
An interesting race between the Ducati 1098 and a Lamborghini Gallardo Superleggera supercar.

Produced by the British TV program Fifth Gear.


 


17 September, 2007 - Touring On A Ducati 999
Ducati 999 Touring
Who said you couldn't ride long distance/touring on a Ducati 999 motorcycle? Not this person....


 


11 September, 2007 - Having Fun With My New Ducati
Ducati race Motorcycle
I've been playing hooky, have been riding my new Ducati 1100 Multistrada.

Fun, fun, fun!


 


10 September, 2007 - Gone To Pick Up My New Motorcycle! C.U.
Mike Werner on his new Ducati Multistrada
No further news today! While your reading this, I'm off to pick up my new motorcycle.

Saturday's visit to the local Ducati shop with SWMBO, made me a proud owner of a spanking new Ducati 1100 Multistrada.

So', I'm off playing on the new motorcycle for the rest of the day.


 


15 August, 2007 - DVD Review: Ducati: A Story Of Passion
Ducati DVD
Ducati logo
A review of ProItalia's DVD called "Ducati: A Story Of Passion". The DVD is very good, and explains well the passion of the Ducati owner (and even non-Ducati owners).

The spirit of a Ducatist can only be likened with that other mythical motorcycle manufacturer, Harley. I highly recommend it.


 


18 July, 2007 - Ducati: Fast USB Drives
SanDisk-Ducati USB Drive
SanDisk have launched a series of fast external computer memory, starting with a 4 Gb USB Drive labelled as Ducati.

Sexy looking, and very fast, they're Ducati's all right.

You can have any color you want, as long as it's Ducati red!


 


17 July, 2007 - Ducati Grandstand For The Misano Adriatico GP
Ducati Tribune
Ducati logo
Ducati are running a grandstand tribune for the Misano GP.

Here's your chance to participate.


 


17 July, 2007 - Ducati: A Story Of Passion - The DVD
Ducati DVD
Ducati logo
Pro Italia, USA's largest Ducati dealer, have produced a one hour DVD called 'Ducati: A Story of Passion'.

Ducati is a motorcycle manufacturer with a passionate fan club, and this DVD could be a collector's dream.


 


2 July, 2007 - World Ducati Week 2007: A Record Year
World Ducati World 2007
Ducati logo
The World Ducati World 2007 is over with a bang.

Record number of visitors, exhibits and fun. A bit of sunshine must have helped.


 


26 June, 2007 - Video: Ducati 1098
Video clip inside
Ducati logo
Nice little publicity for the Ducati 1098 - Of course it's a Ducati.

 


21 June, 2007 - Virtual Ducati Motorcycle Museum
Ducati Motorcycle Virtual Museum
Ducati logo
Can't make it to the Ducati motorcycle museum ? No time ? Too far ??

Ducati brings you the solution; a virtual museum. Based on the real museum, now you too can see the exhibitions in 3D !!

Long live the internet !


 


12 June, 2007 - Ducati and Harley-Davidson To Merge ?
News Article
There are currently talks between Harley-Davidson and Ducati motorcycles for a merger! Talk about a culture clash !

Will this merger happen? Who knows, with todays business ethics and changes.

 


11 June, 2007 - Home Of The Ducati Hypermotard Drawing
Ducati Hypermotard design drawing
The Ducati/Frederico Minoli auctions for the "Riders for Health" charity are over.

The totals are being added up to see how much was raised.

However, the design study drawing of the Ducati Hypermotard motorcycle now belongs to .... ME!!!


 


1 June, 2007 - Ducati Auction "Riders For Heath" - Going, going, gone
Ducati auction for Riders for Health
The Ducati "Riders For Health" charity auction of all the goodies collected by Ducati's former CEO is close to ending.

Some of the stuff being auctioned on ebay Italy has reached very high sums, considering that they all started at €1.

How about €2500 for Troy Bayliss superman suit, or €2000 for Casey Stoner's tail unit of his motorcycle used at the Qatar GP?


 


29 May, 2007 - Ducati Auctions Of Bits For Charity
Ducati Auction item
Federico Minoli, the former president and CEO of Ducati Motor Holding, upon leaving the company after leading it for a decade, has generously decided to offer his entire private collection of souvenirs, relics and gifts accumulated in his time at Ducati in a charity auction.

The auction has started today, and can be found on eBay Italy.

There are loads of items to be had.. so on your mark.. go and bid


 


22 May, 2007 - Gabriele Del Torchio Checks-in At Ducati
Gabriele Del Torchio
Ducati logo
Gabriele Del Torchio has become the new President and CEO of Ducati.

He comes from the Luxury Yacht builder Ferreiti which he ran since 2005.

Let's hope his yacht experience will benefit the Ducati world..


 


21 May, 2007 - Frederico Minoli Signs Off From Ducati - Sells All Stuff
Minoli's office at Ducati
Frederico Minoli, now ex-CEO of Ducati, had his last day in the office today.

He posted his last blog entry, saying good-bye to all. In it he also promised to sell all the interesting stuff he has gathered over the 10 years in his office, including a lot of MotoGP stuff.

All proceeds go to Riders for Health charity. Good-bye Frederico!


 


18 May, 2007 - Safety: Ducati’s Mission
European Road Safety Charter logo
Ducati are committing themselves in helping Europe reach its ambitious objective of 50% less fatal motorcycle accidents by 2010.

They will launches several campaigns to sensitive motorcycle riders to the dangers of riding motorcycles.

First examples will be seen at the WDW and HyperTour.


 


15 May, 2007 - Ducati: CEO Resigns - Video
Video clip inside
Ducati logo
The CEO of Ducati, Frederico Minoli, resigned officially today from Ducati. Tis due to the company that now owns Ducati wants their own CEO, not a better one!

Stupidity knows no bounds, for here is a CEO worthy of the title!

Sorry to see you go!


 


4 May, 2007 - Ducati Release The Hypermotard Motorcycle
Ducati Hypermotard
Ducati officially launched their brand new Hypermotard today.

The motorcycles will be arriving at your local Ducati dealer shortly, but getting one is going to be difficult, since they're selling like hot croissants.

Have a look at the many photos and tech specs...


 


15 March, 2007 - Ducati Shoes
Ducati Hypermotard
Ducati has teamed up with German shoe maker (not Schumacker) Puma, to produce a motorcycle life-style sport shoe.

Called the Panigale (try to guess where the name comes from before reading the article) will be available shortly in shops.

Not cheap, but not expensive either, it's a nice investment for your feet.


 


7 March, 2007 - Ducati’s Hypermotard Ready For Launch
Ducati Hypermotard
Ducati logo
In record time, Ducati have gone from concept to production for their new Hypermotard motorcycle.

The SuperMotard motorcycle is a stunner, it was so at concept, and it still is now that it's ready for production.

First deliveries are expected in May. Test rider Vittoriano Guareschi is full of praise for the motorcycle.

The photos show that the motorcycle is ready... for me !


 


25 January, 2007 - Video: Ducati Monster and Exilim
Video clip inside
Ducati logo
Two ads featuring the legendary Ducati motorcycle, one of the Monster, and one for a digital camera (but you see more of the Ducati than the product itself).

 


15 December, 2006 - Motorcycle Christmas: Ducati Style
Ducati motorcycles Christmas gift
Ducati logo
A look at the Christmas shopping list from Ducati.

Look who paid attention at the business schools, where they taught merchandising!


 


4 December, 2006 - Video: Ducati Commercial
Video clip inside
Ducati logo
One of the very few Ducati motorcycle TV ads I've managed to find ! Kind of different from the Harley ones.

 


28 November, 2006 - Odds & Ends @ EICMA
Aprilia RXV 450 Rally
A last look at some odds and ends found at the EICMA motorcycle exhibition.

Aprilia, BMW, Ducati and MV Agusta.

 


20 November, 2006 - Ducati Hypermotard 1100
Ducati HyperMotard 1100
Ducati logo
A closer look at Ducati's new motorcycle, the Hypermotard 1100 and 1100S.


 


20 November, 2006 - Ducati 1098
Ducati 1098 S
Ducati logo
A look at Ducati's flagship sports motorcycle, the 1098.


 


13 November, 2006 - EICMA Motorcycle Show - Day 0 Ducati (13 photos)
EICMA Ducati
Ducati presented their HyperMotard and the 1098.

Here's the conference report.

 


13 November, 2006 - EICMA Motorcycle Show - Day 0bis (6 photos)
EICMA
Took another quick look at the Ducati festivities and the size of the exhibition.

Here are a few photos to give you an idea.


 


3 October, 2006 - Bologna Police Go For Ducati Motorcycles
Bologna's Police on Ducati Motorcycles
Bologna's (Italy) Police force is now equipped with Ducati Multistrada 620's according to Federico Minoli, the CEO of Ducati.

That sure beats boring BMW and Yamaha motorcycles.


 


21 September, 2006 - Ducati Bicycles
Ducati-Bianchi
Ducati logo
Ducati are producing three bicycles together with Bianchi. Very snazzy looking bicycles.

For those of you who have always wanted a Ducati, but couldn't afford one ...


 


7 June, 2006 - Ducati Desmosedici RR Sold Out in the USA
News Article
The $65,000 Ducati Desmosedici RR was sold out within 5 hours in the USA.

 


5 June, 2006 - Ducati Eye-wear - Oakley enabled
Oakley/Ducati Motorcycle Sunglasses
Ducati logo
Ducati and Oakley have signed a round-robin, "you scratch my back, I'll scratch yours" deal. Now available, Oakley Ducati Signature sunglasses.


 


1 June, 2006 - Ducati MotoGP Replica - Desmosedici RR
Ducati Desmosedici RR MotoGP replica motorcycle
Ducati logo
Ducati have unveiled their new MotoGP replica. As good as a real one, now you can ride Capirossi's motorcycle legally on the street.

The Ducati Desmosedici RR !


 


24 May, 2006 - Ducati’s Swiss Army Knife
Victorinox/Ducati knife
Ducati logo
Ducati and Victorinox produce a Swiss Army knife made for Ducati motorcycles.

Good for emergency repairs, each model motorcycle has its own knife.


 


17 May, 2006 - Ducati Motorcycle for Kids
Peg Perego Ducati toy motorcycle
Ducati logo
Ducati have produced, together with toy manufacturer Peg Perego, a faithful reproduction of Ducati's Monster motorcycle. The electrical toy, will allow your kids to zip around the house at 7.5 kph.

Now, your kids can emulate you on your motorcycle.


 


30 March, 2006 - Ducati - Breathless !
Ducati Zegna Perfume
Ducati logo
Ducati has brought out a new product - we're breathless here !


 


20 March, 2006 - Ducati and Their Luggage
Ducati Tumi Motorcycle Luggage
Ducati logo
Ducati and USA based Tumi in a round-robin deal.

Tumi introduces a Ducati line of motorcycle luggage, and Tumi becomes an official sponsor for Ducati's MotoGP team.

 


10 March, 2006 - 1st Official Motorcycle Manufacturer’s Blog - Ducati
Web Article
Ducati strikes again on the web. Ducati is the first motorcycle manufacturer with a blog ! And it's no-one other than Federico Minoli, CEO of Ducati.

 


10 February, 2006 - Ducati In The Winter Olympics 2006
Ducati at the Olympics 2006
The Italians snuck a Ducati motorcycle in to the Winter Olympics opening show.

And why not???


 


26 January, 2006 - Ride A Ducati Motorcycle On Your Mobile Phone
Ducati 3DExteme game
You can now play Ducati's videogame, 3DExtreme, on your GSM telephone.

No stopping you now.


 


3 December, 2005 - Ducati Surveying For Potential HyperMotard Motorcycle
Ducati HyperMotard Motorcycle
Ducati is surveying potential buyers of their concept motorcycle, the HyperMotard.

You too can influence this motorcycle by answering a few questions.


 


16 November, 2005 - The Strength Of Motorcycle Designers
Ducati HyperMotard Motorcycle
John Keogh Design SuperMotard Motorcycle
An artist (John Keogh's) drawing 2 years ago of the Ducati HyperMotard motorcycle.

 


15 November, 2005 - Ducati Unveil New Concept Motorcycle
Ducati concept motorcycle the HyperMotard
Ducati logo
Ducati have unveiled today at the EICMA motorcycle show their concept motorcycle, the HyperMotard.


 


28 September, 2005 - Ducati’s New SportClassic Motorcycles
Ducati SportClassic Motorcycle
Ducati logo
Ducati introduces a new motorcycle; the Cafe Racer SportClassic.


 


16 September, 2005 - Ducati’s New Monster S2R 1000 Motorcycle
Ducati Monster S2R motorcycle
Ducati logo
Ducati announces a new motorcycles, the Monster S2R 1000.


 


8 August, 2005 - New Ducati Motocrosser
Ducati Off-road Motorcycle
Are Ducati preparing an off-road motorcycle ?

 


2 May, 2005 - Visit Mugello Motorcycle GP With Ducati
Mugello Red Curve
Ducati logo
Special offer by Ducati to visit the motorcycle MotoGP at Mugello, Italy.


 


4 February, 2005 - Ducati and Xerox in Superbike Championship
Ducati - Toseland & Laconi
Ducati logo
Ducati announces partnership with Xerox for Superbike racing.


 


14 January, 2005 - Ducati’s MotoGiro 2005
MotoGiro 2005
Ducati and Dream Engine are holding their 5th road race, the MotoGiro 2005.


 


17 November, 2004 - Sweet Motorcycle - The New Ducati S2R
Ducati S2R
Ducati logo
Ducati introduces its new Monster S2R motorcycle.


 


29 October, 2004 - Ducati 999F04 Motorcycles vs F104 Starfighter
Ducati 999F04 Motorcycle against F104 Starfighter jet
Ducati 999F04 Race motorcycle against a F104 Starfighter jet airplane !


 


6 September, 2004 - The New Ducati 999 Testastretta Motorcycle
Ducati 999 Testastretta
Ducati logo
Ducati introduce their latest speed bomb; the Ducati 999 Testastretta


 


21 August, 2004 - 1 Motorcyclist, 3 Motorcycle Blogs
Ducati Motorcycles Blog Site
3 motorcycle blogs for your pleasure.


 


11 August, 2004 - Ducati and Autogrill - Motorcycle Rest Stop
News Article
Ducati logo
Ducati and AutoGrill have teamed up to provide motorcycle riders a special rest stop on the Italian autostradas.


 


7 July, 2004 - Ducati Bids For Aprilia Motorcycles
News Article
Ducati wants to buy Aprilia motorcycles. Interesting?

 


17 June, 2004 - Centopassi - Ducati’s Multistrada Challenge
Centopassi 2003
Ducati is organizing a 5 day motorcycle competition in the Alps.


 


5 March, 2004 - World Ducati Week
Ducati Parade
Ducati logo
Ducati is holding its annual week long event in Italy.


 


2 February, 2004 - Ducati Motorcycle Glossary Web Site
Ducati logo
Ducati have a web site dedicated to explaining motorcycle jargon.....


 


14 October, 2003 - New Ducati Motorcycle ??
The new Ducati ?
Fun Article
To fight Triumph's new Rocket III Motorcycle, Ducati is launching this motorcycle.


 


4 June, 2003 - Ducati’s rumored Street Bike True ??
Ducati's rumored street bike seems to be true.

 


15 April, 2003 - New Ducatis tested

 


8 April, 2003 - Ducati take-over ???

 


9 March, 2003 - Ducati Introduce new Monster

 



    

 
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