|12 March, 2014 - Cool Photo - The Spirit of Yamaha|
|#Yamaha - Once upon a time, the brand with the tuning fork was a company that made pianos and motorcycles. |
Here is a photo dating back to 1977 that reunites both "big" products of the Japanese company
|7 February, 2014 - Review: Yamaha MT-07|
|#Review #Yamaha - A detailed review of the2014 Yamaha MT-07 motorcycle - the Tuning Fork's Bicyclinder .|
|18 November, 2013 - Prices of A Motorcycle Around The World|
|#Prices #Yamaha - Here is what it costs to buy a motorcycle, in this case a Yamaha YZF-R1, around the world. The difference between the cheapest and the most expensive is TIMES THREE!|
|7 November, 2013 - Eicma 2013: Yamaha And Their Relationship With The Press|
|#Yamaha #Eicma #Oliepeil - Yamaha have not understood how to deal with the motorcycle press. They just do not understand. Here are two cases in which Yamaha could have dealt with things in a mature and professional way, instead of childish.|
|31 July, 2013 - Video: Yamalube Starring Lorenzo and Rossi|
|#MotoGP #Yamaha #Advertising - As big name MotoGP racers you need to spend time making local TV commercials for your sponsors. If not, no money, and no money means no racing. Even the biggest names in motorcycle racing today can not escape these tasks. |
Here are none other than Jorge Lorenzo and Valentino Rossi together in a Indonesian TV commercial for Yamaha's oil company Yamalube.
|25 June, 2013 - Video: Yamaha MT-09 Launch Video|
|#Yamaha #MT-09 #Advertisement - Unless you've been disconnected from the internet in the last week or so, you'll have noticed that Yamaha have launched their new MT-09 motorcycle. A stunner and what looks like a fun motorcycle.|
Here's their launch video they used to promote the bike. In the video you see several MT-09 motorcycles riding at night in Japan by what you could describe as "hooligans".
This looks like a fun bike. The TV commercial is well filmed, plenty of action and great shots.
|30 May, 2013 - Dakar: Cyril Despres Moves To Yamaha|
|#Dakar #Yamaha #Despres - Cyril Despres announced several months ago that he was leaving KTM, the brand that brought him multiple Dakar titles and off road fame, but he did not want to say what he was going to do next. Many people speculated that he would leave motorcycle rally racing and possibly go for four wheels.|
But everyone was wrong. In a "Valentino Rossi" style move, Cyril Despres is going blue, Yamaha blue. He has nothing left to prove riding for KTM, and now he wants to show that it is him winning, not just the bike...........
...........Click on the headline to continue reading this story.......
|12 April, 2013 - India: Yamaha To Build Motorcycle Costing As Much As An iPad|
|#Yamaha #LocCost #India - Talk about a low cost motorcycle. The Senior General Manager of Yamaha India, Mr. Yuh Motoyama, stated to the press that Yamaha are planning to make a 100cc motorcycle that will cost around US$500 to buy.|
Today, what can you get for $500? An iPad? A GPS? A week or two worth of food? Imagine that shortly you'll be able to buy a motorcycle for that money. The low cost Yamaha motorcycle will initially be sold in India, but then exported to other countries, like Africa and Latin America...........
...........Click on the headline to continue reading this story.......
|6 February, 2013 - Video: Yamaha Indonesia Corporate Commercial|
|Quite an interesting and well done corporate TV commercial for Yamaha Indonesia. It's a TV ad you'd expect from Yamaha's head quarters in Japan, but then considering how big the Indonesian motorcycle market is, they have a lot of money in their piggy bank to make these kind of videos.|
No need for a real time translator, it's just music and motorcycles, lots of it. In fact, it reminds me a bit of the Harley-Davidson "Live by it" TV commercial, with one rider starting out, and ending in 100's of bikers. Except in this case, they're Yamaha scooters...
|18 January, 2013 - Video: Yamaha V-ixion 150i|
|There's a whole world of motorcycles out there in Asia that may never be seen here in Europe (or North America). Often small displacement motorcycles, they have fancy sounding names.|
Here's one from Yamaha Indonesia, and the motorcycle is called a "V-ixion 150i". When you look at the TV commercial below, and the image it tries to portray, it kind of makes you laugh. They superimpose a cheetah, and when the bike takes off, it's like a MotoGP race bike.... all that on a 150cc bike.
|7 December, 2012 - Video: Yamaha - For Fun (1960s)|
|#Yamaha - I love these old vintage TV commercials. This one is from the 1960's and it's for Yamaha USA. Those were the days that you could easily say that motorcycles are for fun. In fact they say in the advertisement "Meet the people who are having fun, and meet the fun they're having".|
They don't make ads like these anymore. They're all about power, speed - not about having fun. And isn't that what riding a motorcycle is all about?
|6 November, 2012 - France: Police Order Yamaha TDM 900 Motorcycles|
|Even though BMW got the French Law Enforcement and Authorities market back from Yamaha, they didn't take away all the market from Yamaha. Yamaha after a 12 year partnership with the French police have re-signed an agreement to continue to deliver the Yamaha 900 TDM motorcycle to the national cops.|
The Yamaha will be delivered in a special police version, complete with sirens and strobe lights. No numbers have been issued in terms of sales numbers, horsepower, top speed etc, but the customized TDM motorcycles are part of the "less-than-1000cc" category for the French administration. In other words, you'll mostly see them in big cities.
Have a look at the video below, where you can see two Yamaha TDM 900-Police motorcycles escort a fire truck through a busy streets (and a unmarked police motorcycles).
|2 October, 2012 - Video: Yamaha BW’S 125 Scooter - Motocross|
|Hmmmm... interesting way of showing a 125 scooter. It's a Yamaha TV commercial from Taiwan, and it shows their 2013 BW'S 125 scooter sliding through the dirt and pulling a wheelie.|
Motocross with a scooter;.. how original.
|24 September, 2012 - Scoop: New Yamaha FJR1300A or FJR1350A|
|Our buddies at the Dutch site Oliepeil have gotten their fingers on some photos of the new Yamaha FJR1300A motorcycle. The photos came from the exhaust manufacturer who obviously couldn't wait until next week.|
The body looks wider than the current edition, hence the thought that this might be a 1350.
|20 September, 2012 - Video: Someday You’ll Own A Yamaha|
|This is a TV commercial from waaaay back, 1976 to be exact. The advertisement is from Yamaha USA, and it's actually funny. Done in a Keystone Cops way, it really never shows a motorcycle (apart briefly in a drawing).|
The rest is for the cops to dream about.... funny and not bad for those days. In the mean time, they've got to do their work on foot...
|5 June, 2012 - Ads: Yamaha Fazer, Or How Not Make Good Motorcycle Ads|
|Somehow the ADK Fortune Communication PR company in India missed to boat on this one. Two Yamaha print advertisements for their Fazer motorcycle. Both ads refer to historical explorers, Columbus and Vasco de Game. |
How many people will identify their Fazer with an adventure motorcycle? And that while Yamaha have an excellent "explorer" motorcycle, the XT1200Z Super Ténéré.
Click on the headline to continue reading this story.......
|16 May, 2012 - Guy Makes Big Paper Version Of Yamaha R1 Motorcycle|
|I guess if you've not got the money to buy a real Yamaha R1 motorcycle, this is you best bet to have one in your living room. |
Jack Chan from Australia spent quite some time making a 60% size Yamaha R1 motorcycle out of paper and cardboard. But it looks the bizz. All it needs is a coat of paint, and he'll have the perfect replica in his living room.
|26 April, 2012 - Video: ProTaper and Yamaha Motorcycles|
|Here's a nice, and short, TV commercial for ProTaper handlebars together with Yamaha motorcycles. |
Lots of action shots, but not to sure why those shots mean anything for the handlebars, but nevertheless, nice to see.
|3 April, 2012 - Ad: Yamaha - The Wait Is Over, Riding Season Begins|
|A nice print advertisement from Yamaha, telling us all that the wait is over, summer (spring) is here and we can dust of our motorcycles and start riding again. |
Nice, the photos says it all.
|29 March, 2012 - 600cc Yamaha Engine With A Vespa Scooter Wrapped Around It|
|What do you do when you have a Vespa 50 scooter lying around doing nothing, and a spare Yamaha FZR600 engine gathering dust? One is a 50cc scooter, the other a powerful 600cc motorcycle engine... |
That's a dilemma that someone in Italy had, and he solved it by taking the Yamaha engine and wrapping the Vespa scooter around it. Mind you, it's not a static scootBike, but it really works, just have a look at the video below.
Click on the headline to continue reading this story.......
|13 March, 2012 - Video: Yamaha Byson 2012 - Indonesia|
|Here's a TV commercial from Yamaha Indonesia for their Byson motorcycle, 2012 model. For the uninitiated, the Byson is a 153cc motorcycle with 10.1 kW power and 13,6 Nm torque. |
As advertisements go, it fits right in Yamaha way of working & style; now if the motorcycle would be as good, they'd have a winner..
|20 February, 2012 - The Most Stunning And Sexy Yamaha Motorcycle Babe|
|I don't frequently post photos of the pretty and often sexy ladies on motorcycles, apart from the motorcycle exhibitions. |
But this photos of a very pretty, and very sexy, Yamaha girl just had to be posted.... no offense to women meant, but she's just to sexy not to post.
|27 December, 2011 - Ads: Yamaha Financial Services|
|It's not an easy task to make an advertisement for a bank or financial services targeted at motorcycle riders. Most bikers just aren't interested in them. The FAM agency in Brazil did a pretty good job, producing ads that are for financial services geared towards motorcycle and scooter riders. |
The company is Yamaha Bank, meant to give out loans to bikers wanting to buy a motorcycle or scooter. Instead of boring financial charts, theirs shows a bike. Nice touch.
|29 November, 2011 - Ads: Yamaha Motorcycle Helmets - Oxi-Sanitation|
|Yamaha not only make motorcycles, but they also sell helmets. And as we know, circulating air in our helmets is important, since it minimizes fog, and brings in fresh, cool, air. |
But helmets are also bacteria traps, especially when you're sick. Yamaha Brazil are advertising their helmets with Oxi-Sanitation, meaning the helmets are aired properly and should be bacteria free.
Here are three of their ads, by the FAM Agency from Brazil.
|12 August, 2011 - Video: Yamaha Motorcycle - Track Ready, Street Smart|
|Nice TV commercial for Yamaha motorcycles, building on their racing championships, making a statement that their motorcycles are ready for the track, and are street smart. |
Too bad the biker on the Yamaha isn't street smart (wearing sneakers.....).
|19 July, 2011 - Ad: Yamaha X-Max, Master of City|
|Italians are known for designing pretty things, like motorcycles, cars and also advertisements. They pretty, but not always functional... |
Here's a pretty print ad for the Yamaha X-Max scooter, though well done, I think the message is lost...
|25 May, 2011 - Video: Yamaha Junoon YD 100|
|It's funny how in some countries the small motorcycles are advertized the way we would advertize our big bikes. Here's a launch commercial from Pakistan for the Yamaha Janoon YD 100. |
Photographers, groupies, smoke, sunglasses ..... the way you receive a big star.
|4 May, 2011 - Video: Yamaha Indonesia and Valentino Rossi|
|It sucks at times being a famous athlete like Valentino Rossi. Here he is making a kind-of dumb TV commercial for Yamaha Indonesia in a language which he doesn't understand, but pretends to speak.... |
... but in honesty, the ad ain't half bad...
|26 April, 2011 - Ads: Yamaha And The Jungle|
|At first glance these ads didn't do it for me. They looked lame until you read the text and look at the photo. Then I got it....in fact, I recognized two of the characters... |
The three advertisements are for Yamaha Costa Rica
|16 February, 2011 - Video: Yamaha XT 1200 Z Super Tenere: Soul|
|Here's a very nice promo video clip from Yamaha for their new XT 1200 Super Tenere motorcycle. |
It shows that they want to square off with the GS in the dual-purpose market. The video, despite a voice that will put you to sleep, is nice with good riding images.
|15 February, 2011 - The Yamaha FZ8R Motorcycle Exists. Here’s The Proof|
|Our colleagues from the French motorcycle news site Motosblog.fr happened by chance upon the upcoming Yamaha FZ8R at Yamaha. |
The act is out of the bag, and they were allowed to make one photo of the tank.
|15 February, 2011 - Investors Loose Faith In Yamaha Motorcycles, Stock Plunge|
|Yamaha Motorcycles took a plunge in the Tokyo stock market, after announcing a (small) profit for 2010, and an expected 9.3% rise in profit for 2011. |
Their stock plunged 10% with fears for the Japanese motorcycle manufacturer.
|20 January, 2011 - Video: Yamaha Star Motorcycles|
|Here's a TV ad, if you turn off the volume, you'd swear it's a Harley commercial. But it's not, it's a Yamaha Star motorcycles one. |
|3 January, 2011 - Video: Yamaha Fiore Scooter|
|Here's a nice upbeat TV ad from Yamaha to start the new year with. |
It's for a 50cc scooter, so nothing to write home about, but has a nice electronic tune to it.
|21 June, 2010 - 44 Concept Motorcycles From Japan|
|Concept motorcycles are a must for any motorcycle manufacturer, and the Big Four from Japan, Honda, Kawasaki, Suzuki and Yamaha do not spare money when designing new models. |
Here are 44 photos of Japanese concept (or prototype) motorcycles.
|2 April, 2010 - Yamaha To Raise More Money To Develop Electric Motorcycle|
|Yamaha motorcycles is in dire need for cash to continue developing new motorcycles, specially fuel-efficient, low cost and electric motorcycles. |
To provide their R&D department with the hard needed cash, they plan to sell more shares, US$816 million worth.
|25 February, 2010 - Dual-Purpose Motorcycle Comparison|
|With the release of Yamaha's GS-Killer, the XT1200Z Super Tenere, let's have a look at how it stacks up to the other GS-Killers... |
A look at the big cylinder dual-sports motorcycles. Will BMW survive, or is it laughing...
|25 February, 2010 - Yamaha XT1200Z Super Tenere Motorcycle. The Official Release|
|Unless you've been hiding in a cave, you'll probably have seen the new Yamaha XT1200Z Super Tenere dual-purpose motorcycle announcement yesterday. |
Here are the full specs and many photos of the gorgeous looking motorcycle...
|12 December, 2009 - Christmas 2009: Yamaha Motorcycle Gift Ideas|
|Boring... Yamaha have thousands of individual websites, each with their own, bland, merchandising programs. Individual motorcycle models have their own sites and accessories. Too much work... |
So here's what I found on Amazon...
|26 October, 2009 - Video: Mini-Yamaha Motorcycle|
|Here's a funny TV ad coming from Yamaha motorcycles. It was made by a Yamaha dealer, and the message is loud & clear. |
Have a look....
|21 October, 2009 - Yamaha Show Super-Tenere Motorcycle At Tokyo Show|
|Yamaha unveiled a concept motorcycle, called the Super-Tenere, at the Tokyo Motor Show today. |
A 1200cc, dual purpose adventure motorcycle, shaft drive, linked brakes with ABS and lots of stuff you see on the BMW R1200GS, the bike it's trying to beat in the market.
|30 July, 2009 - Racing The Dakar On A Yamaha Motorcycle With Support|
|If you want to race in the 2010 Dakar, and are afraid for the logistics that goes with the race (motorcycle preparation, spares, mechanics), French HFP Off-road offer a Yamaha WRF450, specially prepared for the Dakar, and a full support package. |
Three different options are available.
|1 July, 2009 - Video: Yamaha G5 Motorcycle|
|A nice TV ad for the Indian Yamaha G5 motorcycle. |
We need their ad agencies over here... better than what we get fed...
|19 May, 2009 - Video: Yamaha Cygnus X - DILO|
|Nice promo clip for the Yamaha Cygnus X scooter. It's a DILO (Day In the Life Of) a commuter. |
Shows you why scooters and motorcycles are easy in cities.
|14 May, 2009 - 125s: What The Difference A Few Years Make|
|It used to be that a 125 cc motorcycle looked and felt like a 125 cc motorcycle (see left photo). |
But nowadays, it's very difficult to see the difference between a 125 and a real "bigger brother" motorcycle. Look at the differences between these two Yamahas: one is a 125 the other a R6!
|16 April, 2009 - Yamaha: Please Do Not Use E10 Fuel!|
|Yamaha France are not convinced that the new ecological fuel, E10, is compatible with their motorcycles. They are currently testing out the fuel on all their motorcycles. |
In the mean time, they advise their customers not to use the fuel.
|19 March, 2009 - Video: 2x Yamaha North America Ads - Star and MotoGP|
|Two Yamaha Motorcycles North America TV ads. |
First one is about the sounds we hear every day, converging into the motorcycle starting up.
The 2nd is that you too can have MotoGP 365 days a year... just get a Yamaha R1.
|4 March, 2009 - Be A Yamaha Motorcycle Racing Manager|
|Yamaha Motorcycle have a web competition on-line, allowing you to play the Yamaha Racing Team Manager. |
With a budget of 1 million Euros, you choose your team and the races.
Highest scorer gets Valentino Rossi helmet (once the races are over, since he needs it to race).
|4 February, 2009 - Video: Yamaha Scooters And TVXQ|
|Strange Korean TV ad for Yamaha scooters. |
Features a locally well known music band called TVXQ.
Boy, this ad is loud!
|24 September, 2008 - Video: Yamaha MT-03 Motorcycle And Jetski|
|Nice promo video clip from Yamaha. It not only features their MT-03 motorcycle, but also one of their jetskis. |
Throw in some cool music and a pretty girl...
|23 July, 2008 - Gerard Depardieu Launches Yamaha Motorcycle Dealership|
|Famous French A-list actor, Gerard Depardieu, has had his share of mishaps on motorcycles (partially due to his other business, that of wine making). |
Now his keen passion leads him into another business venture: Depardieu is opening a mega Yamaha motorcycle dealership.
Let's hope he can keep both passions separated from now on.. for the sake of his customers.
|12 May, 2008 - Video: Yamaha Acceleration|
|Interesting ad for Yamaha motorcycle. It's an advertisement about Yamaha acceleration, but they never show the motorcycle. |
It kind of works for me....
|11 March, 2008 - Yamaha: Super Tenere 1200 Coming?|
|Rumors are floating around that Yamaha will be releasing a 1200 cc version of their Tenere dual purpose motorcycle. |
After BMW enormous sales of their R1200GS, there's a good a chance we'll be seeing a 1200cc version of this motorcycle.
|11 December, 2007 - Christmas 2007: Yamaha Gift Ideas|
|We've found a treasure chest of merchandising gifts at Yamaha. Each country has its own site, full of unique gifts. |
Here's our choice for the Yamaha owner.
|30 November, 2007 - Yamaha V-Max MP3?|
|You'd think that this is a new Yamaha V-Max version based on Piaggio's MP3 scooter. |
It's a prototype by Tilting Motor Works, designed to make motorcycles safer, but still fun.
|23 November, 2007 - Video: Several Good Yamaha Ads Part 1 of 4|
|Here are three excellent video ads for Yamaha. |
They are part of a series of 4, each containing 3 ads. They are Australian (I think), and are a pleasure to watch.
Enjoy part 1
|3 October, 2007 - Yamaha XT660Z Tenere|
|Yamaha has been selling the original Tenere since the early 1980's (after the Paris-Dakar successes). Therefore, it was no surprise to see the new Tenere on the well selling 660 Yamaha engines. |
Yamaha launched the new XT660Z Tenere at the Paris motorcycle exhibition.
|28 September, 2007 - Paris Mondial 2007: Yamaha|
|Yamaha was next in Paris with a song & dance show, presenting the new motorcycles. |
Here are some of their 8 new models (some were scooters which I'll skip here, more later).
|17 September, 2007 - Yamaha Wins Bol d’Or 2007|
|The Yamaha from the GMT 94 team wins the French mythical 24 hours motorcycle race; the Bol d'Or 2007! |
First non-Japanese motorcycle was a BMW R1200S in 23rd position (in the General category, 1st in the Open).
|4 September, 2007 - Yamaha France and Dakar 2008 Spare Parts Support|
|Yamaha France and HFP Off-road are offering a spare parts service for all Yamaha WR450F motorcycles riders that are participating in the Dakar 2008 race, including the new 07 model. |
The maintenance support service is full (as is the race, so if you haven't entered, you'll need to wait until 2009).
|31 August, 2007 - Video: Valentino Rossi and Yamaha|
|NOTE: We've implemented a new style of displaying video clips! |
Here's a TV ad of Valentino Rossi and Yamaha.
What ??? No Michelin ad??
|27 March, 2007 - Video: Yamaha R1/R6 Respect|
|A TV advertisement of the Yamaha R1 and R6 motorcycles from the USA. The R stands for "Respect".|
|2 February, 2007 - Video: Yamaha (R1, R6, Fazer) Ads|
|Seven TV commercials from Yamaha, most of them R1. Some nice, some not. It would seem that Yamaha has the most publicity...|
|8 January, 2007 - Ecological Dakar 2007 Contestant|
|One of the Dakar motorcycle contestants is not only pro green, but he does what he preaches. |
He's riding a Yamaha motorcycle converted to use bio-fuels (that he grows himself).
Christian Dequidt is a farmer from the North of France, and not only is his fuel made out of beetroot, but his engine oil is made out of coleslaw, and parts of his motorcycle are made out of compressed corn.
Way of the future ?
|14 December, 2006 - Motorcycle Christmas: Yamaha Style|
|The first of a series of (Christmas) gifts as sold by the motorcycle manufacturers themselves. |
First one is Yamaha (Europe).
|30 November, 2006 - Extreme Motorcycle Riding - Dutch Style|
|2 crazy Dutchmen are going to ride their motorcycles, Marcus Kingma on a Yamaha YBR 125 and Sjaak Lucassen on a Yamaha R1, on December 23rd all the way to Nordkapp, Denmark - most North point of Europe. This is going to be one very cold trip.|
|5 June, 2006 - Nuts Protector - Yamaha Invention|
|Yamaha is showing off a new air bag for motorcycles. But is it one like Honda's, or is this one there to only protect the family jewels ? |
|12 May, 2006 - Dakar 2007 and Challenge Yamaha Dakar|
|Yamaha are really throwing a package towards next year's Dakar race. Private entries can get a full support package, including the WR450F Yamaha motorcycle, racing suits, maintenance, media assistance, etc etc for less than what it will cost you to enter the race yourself.|
If you've always wanted to ride the Dakar, but can't get the money you'd need, this looks like a sweet deal.
|2 May, 2006 - Two Yamaha TV Ads and two of Rossi|
|Two Australian TV ads for Yamaha (made in 2004) and two Rossi ads, one Repsol (making of) and Honda Civic (car but motorcycle related).|
|26 December, 2005 - Yamaha Motorcycles To Sell GPSs|
|Yamaha motorcycles is now the third large motorcycle manufacturer to offer OEM'd Garmin GPS for their range of bikes. |
Can we live without GPSs ?
|15 December, 2005 - Is BMW Losing The Police Motorcycle Market ?|
|Is BMW slowly losing its Police motorcycle market ? |
They've lost France, Belgium, Portugal, Denmark and now The Netherlands; all in one year, and all to Yamaha !
|30 September, 2005 - Paris 09: Yamaha - Take 2|
|A closer look at the Yamaha FZ1, YZF - R6 motorcycles at the Mondial show in Paris.|
|13 May, 2005 - Rent a Race Motorcycle|
|Moto-Run offer the rental of Yamaha R6 motorcycles at one of the French main racing circuits. |
|14 July, 2004 - Yamaha Motorcycles Launches MT-01|
|Yamaha has decided to commercialize the concept motorcycle, the MT-01. |
Looks great, so I'm sure it'll be really nice.
|23 December, 2003 - Paper Yamaha Motorcycles|
|Yamaha are making available for free paper models of their popular motorcycles...|