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Ducati and Harley-Davidson To Merge ?

12
June
2007
  Posted at 07:57:09 PM
  File under  Ducati Harley-Davidson
  Author: Mike Werner
  Location: Normandy, France

Harley-Davidson logo
Ducati logo
Here's a scary merger! There are currently talks between Harley-Davidson and Ducati for a potential merger. On one side, it makes sense, since Harley riders have their custom motorcycles, and are on average 50-ish years old, while Ducati riders have their sports motorcycles and are in general around 30 years old.

So, the customer base is complementary, as are the motorcycles (no competition between each other), but what about the culture?

Would a Ducati rider want to be a Harley rider when she/he turns 50 ? Or vice versa ? Would a Ducati ride want to be associated with a Harley-Davidson ?

Personally, I hope this is lots of smoke and no fire, but stranger things have happened in the business world. Could this be the reason that we saw Frederico Minoli leave ???

Let's see how this plays out.

Click here to read more (Source: Financial Times)

Via: MBI Member: Twisting Asphalt



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