Australian motorcycle riders have had enough ! Enough with not being noticed by non-bikers ! So instead of putting on flashy clothes, neon blinkers, loud pipes, they do the opposite ! They strip out of their clothes !! Their campaign slogan ? It's "Come on, what do we have to do to get you to look twice?". Well, they got my attention !
A very original approach, with as main idea to show non-bikers how vulnerable motorcycle riders are. Just watching the videos gives me the willies...
The aim is the production of video spots that are used as commercials.
I've found three versions of the video, the first one is the full length, the others portions of the full length.
Motorcycle Awareness - Full Length (55 seconds)
Motorcycle Awareness - Neighbors (29 seconds)
Motorcycle Awareness - Short (15 seconds)
Talk about getting noticed. This is a very good publicity campaign, since it really gives you an idea how fragile and vulnerable we are !! Bravo !!
1) Keith Schiffner said on:
(31/10/2006 15:53:25 GMT)
email:Keith Schiffner | website:
Naked Bikers - Not Naked Bikes
I love it! I just wish the idiots here in the states would put up PSA this smart, witty and point making. But knowing our broadcast media it would NEVER be aired, buncch of spineless cowards when it comes to doing the right thing.
2) Gamini said on:
(02/11/2006 05:49:10 GMT)
email: | website:
I'm told that the weather in Sydney is just right for this sort of thing!
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