Australian motorcycle riders have had enough ! Enough with not being noticed by non-bikers ! So instead of putting on flashy clothes, neon blinkers, loud pipes, they do the opposite ! They strip out of their clothes !! Their campaign slogan ? It's "Come on, what do we have to do to get you to look twice?". Well, they got my attention !
A very original approach, with as main idea to show non-bikers how vulnerable motorcycle riders are. Just watching the videos gives me the willies...
The aim is the production of video spots that are used as commercials.
I've found three versions of the video, the first one is the full length, the others portions of the full length.
Motorcycle Awareness - Full Length (55 seconds)
Motorcycle Awareness - Neighbors (29 seconds)
Motorcycle Awareness - Short (15 seconds)
Talk about getting noticed. This is a very good publicity campaign, since it really gives you an idea how fragile and vulnerable we are !! Bravo !!
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