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Is BMW Losing The Police Motorcycle Market ?

15
December
2005
  Posted at 10:51:52 AM
  File under  BMW Yamaha Uniformed
  Author: Mike Werner
  Location: Normandy, France

Gendarme Police Ofiicer on BMW Motorcycle
For decades most European, Asian, South American countries and even in many parts of the USA, saw the Police ride BMW motorcycles, usually the RT or LT models.

It had become normal to see the officers of the law riding their BMWs in pursuit of the bad guys. In fact it was so normal, that it had more or less become accepted that BMW was the sole provider of Police motorcycles (plus a Honda, Yamaha and Harley thrown in to keep BMW honest and to let BMW know that there was a choice).

To see a cop riding anything but a BMW motorcycle was an eye-catcher !


French Yamaha Police Motorcycles
Yamaha France
That is, until this year, 2005.

Slowly but surely, cracks started appearing in the BMW Police armor. The German manufacturer lost a very lucrative contract with the French Gendarmes and Douanes (Customs) force to Yamaha with their new XJR1300P motorcycle. The official reason given by BMW was that they were not ready yet with their new BMW R1200RT.

Yamaha UK Police Motorcycle
Yamaha UK
Then, BMW started losing similar contracts in Belgium, UK and Denmark. And all these contracts are being lost to one single competitor; Yamaha.

Other countries, including BMW's own home country (Germany) has the Police force riding Yamaha motorcycles. Portugal is another country that rides Yamaha.

Is THIS what they call the Rossi effect ?? GO !!!!!!!!!!!!!!


The latest BMW "country" to go to Yamaha is The Netherlands. They have recently signed a contract with Yamaha for their XJR1300P motorcycle to replace the aging BMW LTs. (Source: FastBikes Magazine)

Yamaha Netherlands Police Motorcycle
Yamaha Netherlands

This means that the Royal Dutch Marechaussee (The Dutch Gendarmes) will be seen riding their orange colored Yamaha motorcycles on the Dutch motorways. Does this mean that BMW have lost it ? Have they pissed of the Police forces of the world ? Or does it just mean that their current product offering is not up to scratch ? Or is it a just a message to BMW not to get arrogant, and next year they'll start ordering BMW again? Well, I don't know the answers to these questions, but it does intrigue me.

Dutch Police BMW R1200GS Motorcycle
BMW R1200GS Netherlands
Now my other question is to any reader who knows (specially those in The Netherlands), whatever happened to the BMW R1150GS motorcycles they were testing ??

Have they bought them ?

Are they using them ?





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