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Ad: Aviva - Phones Dangerous For Motorcycle Riders

  Posted at 01:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France

Aviva Open link in a new window is an international insurance and financial services company, and part of their advertising campaign is to try to get less accidents on the road (obvious, since they are an insurance company, the less accidents, the better their margins).

One advertising campaign they have started is to prevent people from using the mobile phone when driving a car. They have several ads, but this one is smartly done.

The text on the road is that of the phone conversation....(of course "Biker" could be a motorcycle or a bicycle rider, but let's not split hairs). Click here to see the other ad Open link in a new window, or this one Open link in a new window.

Nice. By CLM BBDO in France.

Click for bigger version of Ad Aviva Biker UK
Open image in a new window

Via: Ads of the World

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