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Ad: Bangalore Safety Campaign - INCREDIBLY GOOD

  Posted at 06:00:00 PM
  File under  Ads Safety Video Feeds
  Author: Mike Werner
  Location: Normandy, France
click to see where India is on the map

Okay folks, here is a safety campaign you could look at, just for the incredible great idea, and also the amazing statistics. The safety campaign is from the Bangalore, India police.

The video below introduces their idea with some amazing statistics. Like did you know that there are 139 MILLION motorcycles in India. 3.2 MILLION in the city of Bangalore alone. Those are staggering numbers. The negative number is staggering as well: 90 deadly motorcycle accidents PER DAY!.

And the problem is that many bikers in India don't use a helmet, and as we all know, helmets do save lives. So they have come up with a novel idea, explained in the video.

Bangalore Safety Campaign Helmets

The even have a dedicate web site called The Good Road Open The Good Road link in a new window. The idea in brief is simple. Put some electronics inside the helmet and the motorcycle. If you don't have the helmet on (trigger switch inside the helmet), the bike will not start. Simple. Efficient. But it requires the participation of the riders, but if it's common place, everyone could do it. But will it work?

Here's the video:

Click here to access The Good Road Open Thegoodroad link in a new window.

Via: Ads of the World

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