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Ad: BMW Original Parts - Close, But Not Close Enough

  Posted at 06:00:00 PM
  File under  Ads BMW
  Author: Mike Werner
  Location: Normandy, France

BMW logo
Here is a nice visual ad from BMW Open link in a new window Brazil. The advertisement is to remind you to use only original BMW parts for your motorcycle (or car). It can be life threatening (to you and/or to the BMW salesrep...) if you use a knock-off spare part.

But it's the ad graphics that is smart. Look at the "W" on BMW... close, but not close enough.

I think the message is loud and clear. Clever.

Click for bigger version of Ad BMW Original Parts
Open image in a new window

Via: Ads of the World

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