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Ad: Honda - Only Gods Think Once

  Posted at 06:00:00 PM
  File under  Ads Honda Racing
  Author: Mike Werner
  Location: Normandy, France

Honda logo
This print advertisement has me stumped. The main text line is great "Only Gods Think Once". Cool text, but I'm scratching my head what they mean.

The ad itself is from Honda Open link in a new window, and it's all about the most famous, and notorious, road race, The TT of the Isle of Man. Honda of course have been winning that particular race for a long time, so yes, they have some bragging rights. But what does the main text line have to do with it?

The rest of the text is

Left Quote
Honda is the undisputed leader of the most hazardous race in the world: the Tourist Trophy on the Isle of Man. The 37-mile plus track is composed of 264 bends and turns on country roads that are closed for the occasion. Concentration is crucial in order to ride through the
Right Quote
different villages at full speed, barely missing stonewalls, sidewalks and telephone poles. Mistakes are not allowed. The black and white illustration was done completely by hand and is a blend of two particular styles: engravings and tattoos.

What do you think??? The text says you can't make any mistakes, so you can't think twice. Does that mean that the TT race winners are Gods (okay, I just answered my own question.. yes, they are).

You can click on the ad below for a bigger version.

Click for bigger version of Honda Moto Only Gods Think Once
Open image in a new window

Via: Ads of the World

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