Interesting safety advertisement from Australia. It's not about the nasty accident you can get on your motorcycle, with blood & gore, but what is going to happen after you lose your license.
Would you want to trade in your motorcycle for a bicycle? Made for the Motor Accident Commision of South Australia  by Clemenger BBDO.
The web site supporting the campaign is interesting. Click here to access the Motor Accident Commission's site to see how you can get screwed, and what happens when you get screwed.
Below the print ad, you'll see a video of the TV commercial.
I love it when a government agency doesn't care what kind of words it uses...(click here to see another example of the same MAC agency )
Lose your licence and you are screwed (31 seconds)
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Via: Ads of the World
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