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Ad: Lose Your Licence and You’re Screwed

30
August
2011
  Posted at 06:00:00 PM
  File under  Ads Safety Video Feeds
  Author: Mike Werner
  Location: Travelling
click to see where Australia is on the map

MAC South Australia logo
Interesting safety advertisement from Australia. It's not about the nasty accident you can get on your motorcycle, with blood & gore, but what is going to happen after you lose your license.

Would you want to trade in your motorcycle for a bicycle? Made for the Motor Accident Commision of South Australia Open link in a new window by Clemenger BBDO.

The web site supporting the campaign is interesting. Click here to access the Motor Accident Commission's site Open link in a new window to see how you can get screwed, and what happens when you get screwed.

Below the print ad, you'll see a video of the TV commercial.

I love it when a government agency doesn't care what kind of words it uses...(click here to see another example of the same MAC agency Open link in a new window)

Click for bigger version of Ad Lose Your Licence Australia
Open image in a new window


Lose your licence and you are screwed (31 seconds)

     
Click to see the Video clip


Via: Ads of the World



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