Ad: Office for Victims of Violent Transit: Biker - Brazil |
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File under Ads Safety
Author: Mike Werner
Location: Normandy, France
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Interesting visual concept for this PSAA public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. from Brazil. It's for Avitran  , which after some research turns out to be a traffic victim treatment center which is part of a some psychotherapy clinic in Sao Paulo, Brazil. In fact, the url above directs you to the clinic web site.
The visual is nicely done, with "death" riding behind a motorcycle rider who is not ATGATTAll The Gear, All The Time - meaning you always wear all your safety gear. and the text "Recklessness kills. Ride with caution and always wear safety gear".
Via: Ads of the World
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