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Ad: Safety Gimmick In Indonesia For Motorcyclists

12
October
2010
  Posted at 01:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
click to see Indonesia on a map

Some people are too smart for their own good. Indonesia seems to suffer from motorcycle riders passing through train crossing gates, even when they are closing. People ignore the alarm bells and closing barriers, and try to make it to the other side with obvious consequences.

But instead of putting signs up saying that it's dangerous, one smart PR agency (Euro RSCC Adword) in Indonesia simply replace the barrier/gate with a giant cleaver with the words "Don’t be reckless, Stay safe." on the side.

I'd say it's effective. When you see the barrier closing down, and it's a giant (dummy) cleaver, you'll think twice before trying to get through in the "nick" of time....

Click for bigger version of Railway Crossing Indonesia
Open image in a new window  Don’t be reckless, Stay safe.


Via: I Believe in Advertising



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