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Ad: Think - Wooow What A Great Ad, But Need To Look Twice

  Posted at 06:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
click to see where UK is on the map

Think! logo
Here is a print advertisement from the UK road safety organization Think! Open Think! in a new window that is excellent. But it's an ad that you really need to look at twice before you can see what it is all about, for real.

The slogan is fine on its own; "Take longer to look for motorbikes", but it's only when you really look at the photo that you actually see the motorcycle. Nice.

They've got two more ads like this, but they're not half as good, nor are the motorcycle related:

- Drive tired and you may never wake up Open Adsoftheworld link in a new window
- Keep your eyes on the road, not your phone Open Adsoftheworld link in a new window

Here is the motorcycle ad:

Click for bigger version of Ad Think Take longer to look for motorbikes.
Open image in a new window

Via: Ads of the World

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