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Ad: Utah Safety - Eye Chart - Watch For Motorcycles

  Posted at 02:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
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Nice safety advertisement from the Utah Highway Safety Office Open link in a new window.

The PSAA public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. is targetted at cars and trucks, to remind them to keep a watch-out for motorcycles. The nice idea is to use an eye chart, reminding them that a motorcycle is small, and at a distance iit even looks smaller.

I wonder if it'll work??

Click for bigger version of Utah Highway Safety Eye Chart
Open image in a new window

Via: Ads of the World

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