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Ads: 5 Interesting Safety Gear PSA From Colorado

18
September
2012
  Posted at 02:00:00 PM
  File under
  Author: Mike Werner
  Location: Normandy, France
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I must say, that the Colorado Department of Transportation (C-DOT Open C-DOT link in a new window) has some interesting safety PSAA public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. for motorcycle riders.

In the following five advertisements in the form of billboards, they are blaming car drivers for making us wear safety gear... a novel approach. Of course, it's not always the fault of the cage driver, but still, the approach is interesting and could make some bikers think.


CDOT Billboard Safety

CDOT Billboard Safety

CDOT Billboard Safety

CDOT Billboard Safety

CDOT Billboard Safety


Read related articles
Monday, August 27th, 2012 - Ads (6x): Colorado Against Drinking and Driving Campaign

CDOT Campaign 2012
USA flag
The state of Colorado (CDOT) is quite active in accident prevention of cars and motorcycle, with many campaigns to get drivers to be more sensible. Their latest, and IMHO not their best, campaign focusses on motorcycle riders and DUI.

The Amelie Company, a PR company, produced a series of advertisements for billboards, print and even beer coasters that try to get the message across that riding a motorcycle after having been drinking is a bad idea..........






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