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Ads: Audi Makes The Road Safer?

  Posted at 06:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
click to see where Germany is on the map

Audi logo
If these three print advertisements from the German car maker (and Ducati owner) Audi Open Audi in a new window is to be believed, their cars allow you to be distracted, because if you aren't paying attention, the car is.

Therefore you can go hunting for those glasses you dropped, or the contract you lost, even read your emails. So either the car is so intelligent it actually doesn't need a driver, or these ads are dangerous, since drivers might actually believe it.

IMHO, this is dangerous for motorcycle riders. Cars can't drive without a human behind them (apart maybe from the Google Cars, but they have no space for anything but one human, since they are stuffed with computers and other technology). Car companies shouldn't be bragging that they will look after the car if the driver gets distracted.

In the three ads below, notice the words made in the white lettering inside the ad itself.

Click for bigger version of Audi Traffic Email Ad
Open image in a new window

Click for bigger version of Audi Traffic Contract Ad
Open image in a new window

Click for bigger version of Audi Glasses Fall Ad
Open image in a new window

Via: Ads of the World

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