Ads: Australia Motorcycle Safety With Mick Doohan - Black Spots |
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File under Ads Safety Video Feeds
Author: Mike Werner
Location: Normandy, France
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The Motor Accident Commision of South Australia  , MAC, have been trying hard to reduce the number of motorcycle related deaths for years, some campaigns with success, some not so. Their latest campaign is to make bikers aware of the black spots in traffic. According to none other than 5X world champion MotoGP, Mick Doohan , the biggest black spot on the road is an intersection. More than 50% of deadly accidents occur at an intersection.
To make motorcycle riders aware, MAC have released a print ad and a video. They have also dedicated a part of their web site for this purpose. The print ad is pretty weak. You need to stare at the black spot of 30 seconds, and the light blue bikers will disappear. After 30 seconds, not only did they disappear for me, but I got images of Marilyn Monroe dancing naked. Not the effect that I thought they would go after....
The video is slightly better, though not very strong. It does enforce the message that you got to be careful out there, especially at intersections, but even Doohan can't make the video hard hitting.
If you want to see the Black Spots web site, click here . On the site there are MANY videos of intersection crashes. These videos have a higher impact towards making you aware of safely riding through intersections, than all the other stuff. Go to the site and have a look.
Australia Safety - Mick Doohan Black Spots (46 seconds)
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Via: Ads of the World
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