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Ads: Australia Motorcycle Safety With Mick Doohan - Black Spots

20
November
2012
  Posted at 02:00:00 PM
  File under  Ads Safety Video Feeds
  Author: Mike Werner
  Location: Normandy, France
click to see where Australia is on the map

The Motor Accident Commision of South Australia Open link in a new window, MAC, have been trying hard to reduce the number of motorcycle related deaths for years, some campaigns with success, some not so. Their latest campaign is to make bikers aware of the black spots in traffic. According to none other than 5X world champion MotoGP, Mick Doohan Open Mick Doohan in a new window, the biggest black spot on the road is an intersection. More than 50% of deadly accidents occur at an intersection.

To make motorcycle riders aware, MAC have released a print ad and a video. They have also dedicated a part of their web site for this purpose. The print ad is pretty weak. You need to stare at the black spot of 30 seconds, and the light blue bikers will disappear. After 30 seconds, not only did they disappear for me, but I got images of Marilyn Monroe dancing naked. Not the effect that I thought they would go after....

Click for bigger version of MAC Invisble Motorbikes
Open image in a new window

The video is slightly better, though not very strong. It does enforce the message that you got to be careful out there, especially at intersections, but even Doohan can't make the video hard hitting.

If you want to see the Black Spots web site, click here Open Mac.Sa.Gov link in a new window. On the site there are MANY videos of intersection crashes. These videos have a higher impact towards making you aware of safely riding through intersections, than all the other stuff. Go to the site and have a look.

Australia Safety - Mick Doohan Black Spots (46 seconds)

     
Click to see the Video clip


Via: Ads of the World



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