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Ads: Australian Government Wants Motorcycles to Slow Down

  Posted at 06:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
click to see where Australia is on the map

In a series of print and radio commercials, the government in Western Australia is reminding motorcycle riders that if you're speeding, you loose the moment.

The three print ads show a clever text, written to make you think a second, while the radio ads use a smart way of getting the message across:- speeding up a sound and then slowing it down to normal.

The commercials were produced by 303 Group in Perth. The text is clever, but somehow I don't think the message will get home with Australian bikers. But I love the first ad... Do you think these ads work?

After the print ads, you'll find links to the radio ads.

Click for bigger version of Ad Speeding Grass Australia
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Click for bigger version of Ad Speeding Poem Australia
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Click for bigger version of Ad Speeding Sunset Australia
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Radio commercial links:

Via: Ads of the World

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