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Ads: Canadian Breast Cancer Foundation Ad & Video

5
February
2013
  Posted at 06:00:00 PM
  File under  Ads Video Feeds
  Author: Mike Werner
  Location: Normandy, France
click to see where Canada is on the map

The print advertisement and TV commercial for the very serious Canadian Breast Cancer Foundation Open Reduceyourrisk link in a new window are pretty well done. Both print and TV ads show women doing their thing; riding motorcycle, tennis, surfing, etc. So it's not "in-your-face", just a subtle hint.

The TV commercial featured below starts with a woman riding a Triumph motorcycle (she'll appear later in the commercial), and in the print version, the text reads "You don't need to be good to be healthy" followed by "The crunch of leather, the growl of your pipes and a well-oiled confidence." followed by the rest of the pitch. .... nice.

There are several more print ads:

- Tennis Open Tennis link in a new window
- Paddle Open Paddle link in a new window
- Surf Open Surf link in a new window
- Ice Hockey Open Ice Hockey link in a new window

Below the print ad you'll see the TV commercial.

Click for bigger version of Canadian Breast Cancer Foundation
Open image in a new window

Here's the TV commercial:



Via: Ads of the World



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