Ads (6x): Colorado Against Drinking and Driving Campaign |
|
|
File under Ads Safety
Author: Mike Werner
Location: Normandy, France
|
|
The state of Colorado (C-DOT  ) is quite active in accident prevention of cars and motorcycle, with many campaigns to get drivers to be more sensible. Their latest, and IMHO not their best, campaign focusses on motorcycle riders and DUIDriving Under Influence. Drinking and driving..
The Amelie Company , a PR company, produced a series of advertisements for billboards, print and even beer coasters that try to get the message across that riding a motorcycle after having been drinking is a bad idea.
But somehow, not matter how valiant the ads are, this message will mean nothing, especially if you've had a drink or two already. They don't really hit home.
|
|
|
Click here to Show/Hide 
