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Ads (6x): Colorado Against Drinking and Driving Campaign

28
August
2012
  Posted at 02:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
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The state of Colorado (C-DOT Open C-DOT link in a new window) is quite active in accident prevention of cars and motorcycle, with many campaigns to get drivers to be more sensible. Their latest, and IMHO not their best, campaign focusses on motorcycle riders and DUIDriving Under Influence. Drinking and driving..

The Amelie Company Open Ameliecompany link in a new window, a PR company, produced a series of advertisements for billboards, print and even beer coasters that try to get the message across that riding a motorcycle after having been drinking is a bad idea.

But somehow, not matter how valiant the ads are, this message will mean nothing, especially if you've had a drink or two already. They don't really hit home.

CDOT Campaign 2012

CDOT Campaign 2012

CDOT Campaign 2012

CDOT Campaign 2012

CDOT Campaign 2012

CDOT Campaign 2012






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