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Ads: Harley-Davidson Book Club - Excellent Advertisement

7
January
2014
  Posted at 06:00:00 PM
  File under  Ads Harley-Davidson Funny
  Author: Mike Werner
  Location: Normandy, France
click to see where Australia is on the map

Harley-Davidson logo
I find this print advertisement funny and well done. It's made in Australia by the 303Lowe PR agency and depicts a bunch of Harley-Davidson Open link in a new window motorcycle riders, dressed in the traditional Harley biker clothes reading books.

It's a book club, but of course the books aren't novels or biographies, but maintenance and parts manuals. That is obviously much better reading materials...

The text on the first ad says:

Left Quote
Welcome to the Harley book club
The 2014 genuine motor parts & accessories catalogue is here. If there were more books like this, book clubs would make a lot more sense. This book has everything. It contains some of the most beautiful words in the english language. Words like “chrome”, “saddlebags” and “custom”.
Right Quote
Not only that, It contains over 10,000 genuine h-d® accessories and a whole lot of pictures for inspiration. So what are you waiting for? Pick up your copy at your authorised harley-davidson® dealer now. Or if you can’t wait, simply download it at h-d.Com.Au.


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Click for bigger version of Harley Davidson Book Club
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Via: Ads of the World



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