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Ads: Harley-Davidson Czech Republic - WWII Theme - Highbrow

  Posted at 06:00:00 PM
  File under  Ads Harley-Davidson
  Author: Mike Werner
  Location: Normandy, France
click to see where Czech Republic is on the map

Harley-Davidson logo
I really don't get Harley-Davidson Open link in a new window and their publicity campaigns. Very often they are just weird, with no really sense to them. And that from an old and established motorcycle manufacturer. It's not like they need to make a name for themselves.

Here is a recent example. From the Czech Republic comes this 4 advertisements campaign. On its own, the ads are pretty good and even historical. Each ad tells to (same) story how during the Second World War, the bikers in the Czech Republic dismantled their motorcycles and hid the parts amongst household items so that the nazis could not find them and confiscate their motorcycles.

Each item has its own ad; a kickstarter, an exhaust, a fork and a piston. Each ad has a specific headline that merits to be read. It's interesting, even educational, but will it sell more bikes? Will it make the Harley-Davidson brand stand out more? My answer would be NO, and isn't that what advertising is all about. The ads even won some prestigious prize in the "Oscars of advertising".

So... do you think this is a good ad campaign? Would it make you go out and buy a Harley? Would you even read the ads?

Click for bigger version of Harley Czech Republic Exhaust
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Click for bigger version of Harley Czech Republic Fork
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Click for bigger version of Harley Czech Republic Kickstarter
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Click for bigger version of Harley Czech Republic Piston
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Via: Ads of the World

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