Click here to go to the home page
Home About Us Shop Newsletter Send News Tip
Custom Search
 
Follow us on Facebook Follow us on Google Plus Follow us on Linkedin Follow us on Pinterest Follow us on a RSS Feeder Follow us on Twitter Follow us on YouTube

  Click here to go to the motorcycles in the movies site

     

Ads: Harley-Davidson Czech Republic - WWII Theme - Highbrow

1
July
2014
  Posted at 06:00:00 PM
  File under  Ads Harley-Davidson
  Author: Mike Werner
  Location: Normandy, France
click to see where Czech Republic is on the map

Harley-Davidson logo
I really don't get Harley-Davidson Open link in a new window and their publicity campaigns. Very often they are just weird, with no really sense to them. And that from an old and established motorcycle manufacturer. It's not like they need to make a name for themselves.

Here is a recent example. From the Czech Republic comes this 4 advertisements campaign. On its own, the ads are pretty good and even historical. Each ad tells to (same) story how during the Second World War, the bikers in the Czech Republic dismantled their motorcycles and hid the parts amongst household items so that the nazis could not find them and confiscate their motorcycles.

Each item has its own ad; a kickstarter, an exhaust, a fork and a piston. Each ad has a specific headline that merits to be read. It's interesting, even educational, but will it sell more bikes? Will it make the Harley-Davidson brand stand out more? My answer would be NO, and isn't that what advertising is all about. The ads even won some prestigious prize in the "Oscars of advertising".

So... do you think this is a good ad campaign? Would it make you go out and buy a Harley? Would you even read the ads?

Click for bigger version of Harley Czech Republic Exhaust
Open image in a new window

Click for bigger version of Harley Czech Republic Fork
Open image in a new window

Click for bigger version of Harley Czech Republic Kickstarter
Open image in a new window

Click for bigger version of Harley Czech Republic Piston
Open image in a new window


Via: Ads of the World



Article Comments
comments powered by Disqus

Technorati :




 
frame image
 

frame image

Click here for our free
daily/weekly newsletter

Special Articles

- Riding in France
- Getting your License in France
- How to lose your license in France
- Finding cheap fuel in France
-Dreaded French Signposts Fear Not
- Renting a motorcycle in France
- Biker Friendly Hotels in France
- Motorcycle Taxis in France

- Social Media of Famous Bikers
- Electric Motorcycles List

Content Copyrighted - click to read notice



frame image
Ads by Motorbiker                           
 Jafrum–Motorcycle Gear Experts


frame image

frame image


frame image

frame image


frame image

frame image
Advertise
on this site!
Click here

  frame image

Check out my book:
Photographic visit ...
By Photographs &...
 
Disclaimer:All data and information provided on this site is for informational purposes only. Motorbiker.org makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.










Admin Web Analytics