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Ads: Harley-Davidson Latino Motorcycle Riders - Harlistas

  Posted at 01:30:00 PM
  File under  Ads Harley-Davidson
  Author: Mike Werner
  Location: Normandy, France

Harley-Davidson logo
Harley-Davidson are running a series of ads, depicting Latino Harley riders, called Harlista. Several of these passionate motorcycle riders are shown in the ads, each one has its own ad, with a slogan, and their life story.

It's kind of interesting to see, totally different from the ads we've been seeing from the Milwaukee company.

Below are three of the print ads. You can click on an ad to see a bigger version (that you may be able to actually read, since the text is pretty small).

Click for bigger version of Harley-True-Measure
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Slogan: The true measure of man, is how many lifetimes he can cram into one

Click for bigger version of Harley-Life-in-the-saddle
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Slogan: Life in the saddle will teach you one thing: Life's a lot more fun if you live it while you are alive

Click for bigger version of Harley-Making-a-life
Open image in a new window

Slogan: A man's life isn't about making a name for himself. It's about make a life for himself.

Not bad....

Via: Ads of the World

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