I'm not an expert in advertising (just someone who loves good and creative ads), but I would say that this Portuguese TV Network has got the right idea.
MEO is the name of the TV network, and they have three print ads (see below), each featuring a famous movie motorcycle, but dressed up for pizza delivery. They even have a TV remote control to summon up the pizza-delivering-super-motorcycle. How cool is that? Combining motorcycles, action movies and pizzas!!! Way to go!
So... you like it?
Via: Ads of the World