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Ads: Yamaha Fazer, Or How Not Make Good Motorcycle Ads

5
June
2012
  Posted at 02:00:00 PM
  File under  Ads Yamaha
  Author: Mike Werner
  Location: Normandy, France
click to see where India is on the map

Yamaha logo
Somehow the ADK Fortune Communication PR company in India missed to boat on this one. Two Yamaha Open link in a new window print advertisements for their FazerYamaha Fazer India motorcycle. Both ads refer to historical explorers, Columbus and Vasco de Game. And then to top things off, they've got two different logos, something that will confuse readers.

How many people will identify their Fazer with an adventure motorcycle? And that while Yamaha have an excellent "explorer" motorcycle, the XT1200Z Super TenereYamaha XT1200Z Super Tenere.

The tag line for both ads reads (in small letters) "Open your heart to the touring spirit with Yamaha Fazer".

What do you think? Is the ad good and I just don't get it, or did they miss the boat?

Click for bigger version of Yamaha Fazer Columbus Ad
Open image in a new window  Open your heart to the touring spirit with Yamaha Fazer

Click for bigger version of Yamaha Fazer Vasco de Gama Ad
Open image in a new window  Open your heart to the touring spirit with Yamaha Fazer


Via: Ads of the World



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