We haven't exactly been hiding that we are enormous admirers of Bajaj commercials. The Indian motorcycle manufacturer has some, if not THE, best TV and print ads out there. You just need to click on "Bajaj" above (Filed Under) to see how many they have.
Bajaj back in 2004 was in serious difficulties, being overrun by Honda and Yamaha motorcycles. Bajaj contracted with the PR agency Ogilvy & Mather in Mumbai, who started an ad campaign for their new Pulsar motorcycle.
The result? For five years, Bajaj increased their sales SEVEN fold, outselling the Japanese manufacturers. To honor this result, the Bajaj Pulsar ad campaign has received the top "Best Sustained Success" award from the Asian Marketing Effectiveness Festival .
Here are three of the print ads, and one video ad (the last 2 & video were already published on this site).
Bajaj 200 Pulsar: When the road ends the ride begins. Start free-biking
Bajaj 200 Pulsar: Where there's a wall there's a way. Start free-biking
Bajaj 220 Pulsar: Thrill has a new name. Pulsarmania
|Bajaj Pulsar Mania (1 minutes 53 seconds)|
Via: Bike Advice