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Bajaj Wins Award For Advertisement Campaign

27
May
2011
  Posted at 02:00:00 PM
  File under  Ads Awards Bajaj
  Author: Mike Werner
  Location: Travelling
click to see where India is on the map

Bajaj logo
We haven't exactly been hiding that we are enormous admirers of Bajaj Open link in a new window commercials. The Indian motorcycle manufacturer has some, if not THE, best TV and print ads out there. You just need to click on "Bajaj" above (Filed Under) to see how many they have.

Bajaj back in 2004 was in serious difficulties, being overrun by Honda and Yamaha motorcycles. Bajaj contracted with the PR agency Ogilvy & Mather in Mumbai, who started an ad campaign for their new Pulsar motorcycle.

The result? For five years, Bajaj increased their sales SEVEN fold, outselling the Japanese manufacturers. To honor this result, the Bajaj Pulsar ad campaign has received the top "Best Sustained Success" award from the Asian Marketing Effectiveness Festival Open link in a new window.

Here are three of the print ads, and one video ad (the last 2 & video were already published on this site).

Click for bigger version of Bajaj Pulsar Road End India
Open image in a new window  Bajaj 200 Pulsar: When the road ends the ride begins. Start free-biking

Click for bigger version of Bajaj Ad 200 Pulsar Wall India
Open image in a new window  Bajaj 200 Pulsar: Where there's a wall there's a way. Start free-biking

Click for bigger version of Bajaj Ad 220 Pulsar Thrill India
Open image in a new window  Bajaj 220 Pulsar: Thrill has a new name. Pulsarmania


Bajaj Pulsar Mania (1 minutes 53 seconds)

     
Click to see the Video clip


Via: Bike Advice



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