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Belgium: Old Motorcycle Safety Campaign - Still Very Good

  Posted at 08:00:00 AM
  File under  Ads Video Feeds Safety
  Author: Mike Werner
  Location: Normandy, France
click to see where Belgium is on the map

Back in 2009 I showed you a video of a motorcycle safety campaign that was running in Belgium (link Open link in a new window). The main theme was for car drivers not to be surprised by bikers, and for motorcycle riders to make sure they were well seen on the road.

The video was actually funny and though the making was probably quite cheap, the message was loud and clear (just follow the link above to see the "old" video).

But it's only now that I actually saw that there were some print advertisements which went with the campaign. And since they are quite good, I'll show them now (better late than never).

The first one is centered around being seen:

Belgium Safety Ad

The text translates as "Bikers, make sure you are seen".

Belgium Safety Ad

The second one is aimed at car drivers and says "Do not be surprised by bikers, be more watchful".

Not bad PSA for biker safety.

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