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BMW Ad. I’m Lost - Someone Explain

  Posted at 01:00:00 PM
  File under  Ads BMW
  Author: Mike Werner
  Location: Travelling

BMW logo
As you may have noticed, I love great ads, print or TV. Great advertisement always show an incredible creativity from the designers. Sometimes you need to think about the ad, which is fine with me. But no matter how long I think about this ad, I just don't get it.

Ads are supposed to be informative, or amusing, but always they need to pass a message. This BMW Open link in a new window ad, for their Rallye 3 Suits, just doesn't do it for me. Or am I missing something? Someone please explain....

Made in Italy by the Bcube agency (which has made some really great ads in the past).

Click for bigger version of BMW Suit Boomerang Italy
Open image in a new window

Via: Ads of the World

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