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Brazil: Honda Continues To Dominate Motorcycle Market

19
March
2014
  Posted at 02:00:00 PM
  File under  Statistics
  Author: Mike Werner
  Location: Travelling
click to see where Brazil is on the map

It looks like Honda has a stronghold on the Brazilian motorcycle market, and when we mean stronghold, we actually mean stranglehold. In 2013, Honda had 81.09% of the total motorcycle market in Brazil. That means that out of every 10 motorcycles, 8 of them were Honda.

But if you want to know, it's a number that is going down. Between 2011 and 2013, Honda dominance "dwindled" -20%. In 2011 they sold 1,532,656 motorcycles, while during 2013 they "only" sold 1,224,234 bikes.

Here's the list of bikes manufacturer sold in 2013 so that you get an idea how dominant Honda is (for the more or less unknown manufacturers, I have given them a link to their site so you can see what kind of motorcycles they make):

Manufacturer
Units
 
Market Share%
Honda
1,224,234
 
81.09 %
Yamaha
165,275
10.95 %
Suzuki
27,092
1.79 %
Dafra Open Dafra in a new window
25,574
1.69 %
Shineray Open Shineray in a new window
10,812
0.72 %
Kawasaki
9,015
0.60 %
Kasinski Open Kasinski in a new window
8,086
0.54 %
Harley-Davidson
7,765
0.51 %
BMW
7,600
0.50 %
Traxx Open Traxx in a new window
6,677
0.44 %
Sundown
1,907
0.13 %
Iros Open Iros in a new window
1,575
0.10 %
Others
14,149
0.94 %
TOTAL
1,509,761


Between 2011 and 2013 there was a total reduction in the number of new motorcycles sold of -22.02%. The only two winners during that time frame were Harley-Davidson with an increase of 79.66 % and BMW who increase their sales by 36.81%.

Via: Moto Legal



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