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Ducati And GE Capital Tie The Knot

  Posted at 06:30:00 PM
  File under  Ducati
  Author: Mike Werner
  Location: Normandy, France

Ducati logo
GE Capital Europe logo
Ducati Open link in a new window and GE Capital Europe Open link in a new window have signed an agreement which will provide the Italian motorcycle manufacturer with some €50 million. The money will be used for the European dealer network, financing the motorcycle from the time they leave the factory in Bologna until they are sold.

This liberates Ducati from using hard earned cash while they build up inventories. Company inventories are always a sensitive area on the balance sheet, since it cost money, but they need inventories to sell motorcycles.

This could make hot selling motorcycles like the Diavel more easily available over the next few months. Now, Ducati will have more money available for developing even more new bikes and promotions.

“The partnership with GE Capital is part of our strategy to strengthen the financial and economic structure of the company and will help us achieve our ambitious future goals,” said Ducati’s Financial Director Paolo Poma. “The agreement is focused on Ducati’s European dealers, to help them generate more sales, supporting them with dedicated credit lines and enhanced payment terms for the Ducati motorbikes they have in stock.”

Italy and the United Kingdom are the first two countries that will receive the new financing immediately, the remainder of the European countries will be activated progressively.

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