Ducati Open Officially Their 1st Motorcycle Store In China from Bikes in the Fast Lane

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Ducati Open Officially Their 1st Motorcycle Store In China

October
2009

  File under Ducati
  Author: Mike Werner
  Location: Normandy, France

There! Done! Ducati have opened the first Ducati motorcycle store in Shanghai, China.

“In terms of potential development, the Asian Pacific Region today represents the most dynamic and interesting area worldwide,” declared Ducati President Gabriele Del Torchio during the store opening ceremony. “Ducati, whose dynamic mission has always been performance excellence, had to be present with a solid structure in this part of the world.

Last year we incorporated the regional offices in Shanghai and today we are happy and proud to announce our official presence in the Chinese market. Through our distribution network, we take on the prestigious role of “Made in Italy” ambassadors with our motorcycles, renown all over the world for their sophisticated performance, technological innovation and winning tradition.

By opening in China, Ducati is present all over the world. The markets where our bikes are sold are now up to 80. This is not just the achievement of an important and significant number – it confirms our commitment towards the challenge we launched for the future.

Given the speed of Chinese economic development and growing interest towards “Made in Italy”, we are convinced this is a tremendous opportunity for Ducati. We are proud to be here in China and, with this opening, mark the start a long and constructive road ahead”.

Via: Ducati