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EICMA 2007: Pirelli Diablo Rosso

8
November
2007
  Posted at 03:00:00 PM
  File under  Exhibitions New Products
  Author: Mike Werner
  Location: Normandy, France

Pirelli logo
Pirelli logo
Just before leaving the EICMA 2007 motorcycle exhibition yesterday (I just came back after 20 hours on the road, with 0 hours sleep), I had lunch at the Pirelli booth where they presented their latest and greatest motorcycle tire.

Pirelli Diablo Rosso
The new concept tire is called Diablo Rosso. Instead of using multi- compounds, they use what is called EPT (Enhanced Patch Technology) to ensure a better grip and better performance on the road.

Based on their leading experience in the motorcycle racing world, they produced this tire for the street legal (super)sports motorcycles. Sports motorcycle have been increasing their power and torque over the last decade, and the tires need to follow this trend. Current tires are limited, hence the reason Pirelli came out with a new concept.

The structure design is aimed to maximize - at every lean angle and every speed - the contact patch; in terms of area, shape and pressure. This combination supports the tread to reach an unbeatable level of grip and stability.
The tire structure has been designed in order to get the set synchronized into balanced behavior, with the 2 tires perfectly matched in dynamic use.

The patented Zero Degrees steel belt below the tread keeps the tires in the most suitable shape at all times and yet provides enough elasticity for a very progressive feedback and behavior in lean, allied to unbeatable bump absorption. With the support of the compound the zero degrees steel belt also guarantees huge braking stability.

To go with the launch, Pirelli have produced a print ad and a promo ad.

Print Ad


Pirelli Diablo Rosso ad


Video Ad Diablo Rosso
(2 minutes 42 seconds)

As can be expected from Pirelli, the ad is classy...

Click to see the Video clip






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