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EICMA 2010: Honda Press Conference

2
November
2010
  Posted at 12:30:00 PM
  File under  Exhibitions Honda
  Author: Mike Werner
  Location: Milan, Italy

Honda logo
Honda Open link in a new window was the first motorcycle manufacturer on the official press day to launch their new motorcycles.

After many years of listening to Japanese senior management tell us all the financial details, it was a pleasant surprise to find all corporate talks brought down to a minimum and presentations were focussed on motorcycles.

The press conference was held in the conference center at Eicma, and not at their stand:

Honda Eicma Press Conference 2010


Only one Japanese senior manager held a brief talk, and even introduced some concept bikes.

Honda Eicma Press Conference 2010


The interesting concept motorcycle introduced was the CrossTourer 1200, an obvious stab at Ducati's Multistrada 1200.

Honda Eicma Press Conference 2010

Here's the video of the launch. For some strange reason, the video is turned 90°... so sorry for all the pain in your neck.
Honda CrossTourer Launch (15)
     
Click to see the Video clip



Honda Eicma Press Conference 2010

It looks like the North American market is not that important to Honda, if you read the text in the slide in the background. So maybe you'll never get to see the CrossTourer....

Honda Eicma Press Conference 2010

As you can see, Honda press conference was well attended, but many of the ones you see in the rear are dealers.

Below are some of the launch videos. I'll post pictures at a later day...
Honda CBR250R Launch (28 seconds)
     
Click to see the Video clip
Honda Hornet Launch (33 seconds)

     
Click to see the Video clip
Honda CB1000R Launch (33 seconds)

     
Click to see the Video clip
Honda CB125R Launch (31 seconds)

     
Click to see the Video clip






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