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Eicma 2011: A Funny Thing Happened

  Posted at 08:45:00 PM
  File under  EICMA Exhibitions
  Author: Mike Werner
  Location: Milan, Italy
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The following photo is not from a press conference at EICMA Open link in a new window, where BMW announces that it has just been bought by Norton, but it's political. Let me explain.

Every year, Silvio Berlusconi, the Prime Minister of Italy, opens Eicma (in fact, I've been told he owns the grounds). It's always a big thing, with 100's of operetta-dressed policemen walking around, drinking coffee, and watching the ladies.

This year, when I went to the press center, I saw 100's of journalists focused on one person. None of the photographers or TV people were from the motorcycle world, so they were political journos. I snapped this photos, and thought that in the middle, as usual, it's Berlusconi.

In the hotel, I just found out that he is resigning, and I guess this was a fact finding by some senior politician. The "normal" journalists were obviously waiting for the Prime Minister, and they were told that he is no longer coming.

So we were at the center of the action today....

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