Today sees the start of world's biggest and most important motorcycle exhibition, Milan's EICMA. Press days are Tuesday and Wednesday, but historically Monday sees a few motorcycle manufacturers hold press conferences.
It used to be just Ducati, and they would hold it in the Eicma conference center, but nowadays manufacturers make us travel up and down Milan to their conferences. And today is a whopper, since 4 manufacturers are holding their press conferences in 4 different parts of Milan. Give me a break. Taxis are going to become rich.
So it looks like I need to make choices which ones I go to since I can't handle all of them. It looks like the manufacturers are in a fight who gets the most press attention, and thereby hoping that there will be less press going to the competition. Nasty.
Early start, which is always a great start since Eicma opens its doors at 09:00 and the first press conference starts at 09:00 and as press you need to get your pass meaning hundreds of journalists are queued up at one or two booths. So only a few journalists will actually make it to the first press conference. Great organization.
Although I have to thank Eicma that finally they are getting press conferences in a geographically sequential order instead of making us run from one part of the immensely enormous compound to the other side. But then on the other hand, they have organized them every 30 minutes, so no time to write things up and publish them. Eicma still does not understand the internet.....
Here are the events I am planning on attending:
09:00 Polaris 09:30 Triumph 10:00 BMW 10:30 Kawasaki 12:00 KTM 12:30 Piaggio group (Aprilia, Guzzi, Vespa) 14:00 Zero Motorcycles 14:30 Harley-Davidson 15:00 Peugeot 16:00 Husqvarna 17:30 Suzuki 21:00 Metzeler
The last day is not that interesting in terms of press conferences, so will be spending that time looking for interesting stuff.
As you can see, the press conferences on Tuesday (and Monday) are tightly packed, so there are not going to be that many articles published here, but you will be able to see stuff on the social media that I am on.
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