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Europe: 27% Decline In Motorcycles Sales In 1 Year

  Posted at 01:15:00 PM
  File under  Statistics
  Author: Mike Werner
  Location: Normandy, France
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According to statistics provided by ACEM Open link in a new window, the European Motorcycle Manufacturer Association, during the period September 2008 to September 2009, a drop in motorcycle & scooter sales of 27% was recorded.

The first quarter of 2008 was the worst, with a 34% drop in revenue, but then things picked up a bit. 2008 only saw a loss of 7% in revenue, so overall not too bad. Beginning 2009 was good as well, but then things started going downhill.

The Sep 2008 - Sep 2009 time frame shows a significant drop for mopeds, -32%, while motorcycle sales dropped 24%. Overall, for 2009, ACEM expect a market contraction of 25%, meaning 650.000 less motorcycles & scooters, the equivalent figures of 16 years ago!!!


These figures are for Europe, individual countries differ. For example Italy saw only a drop of 4%, while Spain dropped 49%. Italy's quick reaction to the crisis, while Spain's poor management was to blame.

Let's hope it'll not take 16 years to regain the same market figures.


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