Click here to go to the home page
Home About Us Shop Newsletter Send News Tip
Custom Search
 
Follow us on Facebook Follow us on Google Plus Follow us on Linkedin Follow us on Pinterest Follow us on a RSS Feeder Follow us on Twitter Follow us on YouTube

  Click here to go to the motorcycles in the movies site

     

Europe: ACEM’s Motorcycle Ad Policy

21
July
2010
  Posted at 01:00:00 PM
  File under  Ads News
  Author: Mike Werner
  Location: Normandy, France

ACEM logo
ACEM Open link in a new window, the motorcycle manufacturers association for Europe, have set up a series of guidelines and policies for the motorcycle manufacturers for when they advertise their motorcycles on TV.

According to ACEM: "Aggressive riding styles, and any depiction of unsafe behavior on public roads will be banned from ACEM manufacturers’ PR campaigns. Next to encouraging safe and responsible behavior these measures also aim at promoting safety enhancing features such as advanced braking systems".

In other words, promotional ads like KTM's 950 Supermoto ad (see it below) are not allowed. Stefan Pierer, ACEM President, stated: "Motorcycle Manufacturers can play a significant role in improving road safety through communication and marketing. The Motorcycle Industry has therefore agreed to strengthen its commitment toward road safety by following a common advertising policy, which sets clear rules to influence attitudes, change behaviors and thus contribute to make a difference in improving road safety on European roads.”

But wait a minute... Stefan Pierer is not only the ACEM president, but also the CEO of the motorcycle manufacturer with some of the most aggressive motorcycle riding ads of this decade, KTM.....

So does that mean we're no longer going to see these incredible riding sequences anymore?

But in all earnest, obviously showing people riding bikes in an unsafe matter is not good for safety, or image, but now the question is, what can you consider a safe riding TV ad? Let's face it, riding away on your motorcycle already is unsafe according to the statistics, so if you pull away fast on your bike in a TV ad, it will not be allowed under the new policy. So there's not much you can do when advertising, apart from stationary motorcycles, or slow moving ones on a track.

I'll be sitting on the fence for this one, seeing what is going to happen, and for how long...

     
Click to see the Video clip






Article Comments
comments powered by Disqus

Technorati :




 
frame image
 

frame image

Click here for our free
daily/weekly newsletter

Special Articles
Riding in France
Getting your License in France
How to lose your license in France
Finding cheap fuel in France
Fear Not The Dreaded French Signposts
Renting a motorcycle in France
Biker Friendly Accommodation in France
Motorcycle Taxis in France
Social Media of Famous Bikers

Content Copyrighted - click to read notice



frame image
Ads by Motorbiker                           
 Jafrum–Motorcycle Gear Experts


frame image

frame image


frame image

frame image


frame image

frame image
Advertise
on this site!
Click here

  frame image

Check out my book:
Photographic visit ...
By Photographs &...
 
Disclaimer:All data and information provided on this site is for informational purposes only. Motorbiker.org makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.

Privacy Policy










Admin Web Analytics