When you're a champion, especially a Formula One champion like Fernando Alonso, they throw free stuff your way, like a Ducati motorcycle (link ), or in the case of Schuberth , they make a special helmet for you so you can ride your Ducati motorcycle in style.
This Schuberth SR1 helmet got customized for Fernando Alonso, the double F1 world champion. It's in the Ducati/Ferrari red color and even has his signature on it.
Pretty unique ... right? Actually, not! Loads of racers have had their "special" helmets, like Michael Schumaker and Jutta Kleinschmidt of Paris-Dakar fame.
I still wonder if Alonso can ride a motorcycle. He's made some strange statements in the past (link ) ...