Click here to go to the home page
Home About Us Shop Newsletter Send News Tip
Custom Search
Follow us on Facebook Follow us on Google Plus Follow us on Linkedin Follow us on Pinterest Follow us on a RSS Feeder Follow us on Twitter Follow us on YouTube

  Click here to go to the motorcycles in the movies site


Finally! Brammo Electric Motorcycles Goes Global

  Posted at 08:00:00 AM
  File under  Brammo Electrical
  Author: Mike Werner
  Location: Normandy, France

Brammo logo
In a "today California, tomorrow ze world", Brammo Open link in a new window, the Californian Oregon based electric motorcycle manufacturer, have announced that they are going global. To enable them to sell worldwide sexy electric motorcycles, like the Brammo EmpulseBrammo Empulse, they have partnered up with Flextronics Open link in a new window.

For start-up companies, like Brammo (but also many other electric vehicle manufacturers), going international is a challenge. They may be producing one of the best and advanced vehicles, but putting a distribution and after sales support in many different countries is an impossible task. Just think of all the sales literature that need to be translated in different languages, manuals, qualified sales staff, maintenance training, etc.

The task of setting up for international sales is enormous, hence the partnering with an international group like Flextronics Open link in a new window. In fact, Flextronics, a Singapore based company, is going to perform most of Brammo's production efforts; manufacturing, distributions, sales and support. Brammo will concentrate on the design on new motorcycles.

The Flextronics deal brings a global strength and ability to scale to Brammo,” said CEO Craig Bramscher. “Their strengths of supply chain, logistics, electronics manufacturing and their growing presence in the automotive and clean tech sectors allow us to leverage our strengths and focus on them. Product development, IP development, research and development, design and marketing, as well as world class support. They will focus on getting all the right parts at the right price in the right place by the most efficient path.”  

High brow electronic vehicle manufacturers like Tesla are having problems bringing their products to the market internationally. They can only bring a few dealers on board, and this means that people will need to go for hundreds of miles to get to a dealer, and with electric vehicles, that's a major limitation.

Flextronics are not only into electronics manufacturing, they also have an automotive branch based in Germany, and they specialize in logistic services. Last year, Flextronics had $24 Billion in sales. With 14,000 employees worldwide, they seem to be in a position to assist Brammo in their world domination expansion.

It's good news for the European electric motorcycle market. Europe is going to be the biggest market for that category motorcycle, and Brammo is planning to be a major player in it.  With the entry of a major manufacturer with some "real" electric motorcycles, the market will start getting to be interesting. I for one will wait, patiently, for when they arrive in France and I can get my hands on one to play with. The moment can't come too soon.

Click here to read the press release Open link in a new window (Acrobat PDF document)

Add to Flipboard Magazine.

Article Comments
comments powered by Disqus

Technorati :

frame image

frame image

Click here for our free
daily/weekly newsletter

Special Articles

- Riding in France
- Getting your License in France
- How to lose your license in France
- Finding cheap fuel in France
-Dreaded French Signposts Fear Not
- Renting a motorcycle in France
- Biker Friendly Hotels in France
- Motorcycle Taxis in France

- Social Media of Famous Bikers
- Electric Motorcycles List

Content Copyrighted - click to read notice

frame image
Ads by Motorbiker                           
 Jafrum–Motorcycle Gear Experts

frame image

frame image

frame image

frame image

frame image

frame image
on this site!
Click here

  frame image

Check out my book:
Photographic visit ...
By Photographs &...
Disclaimer:All data and information provided on this site is for informational purposes only. makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.

Privacy Policy

Admin Web Analytics