France: Massive Communication Campaign On Road Safety
File under Ads France Safety
Author: Mike Werner
The French government are not letting down their attention or pressure towards radically eliminating road deaths. They have just started a massive publicity campaign on French TV, with 20 safety ads to be released over the next few days.
The slogan is good, if not great:
Each TV ad deals with a specific topic, and uses a real life example of what can happen.
|"An accident never happens by accident"|
The entries marked with a "*" concern motorcycles or scooters.
* Passing on the right
Guy on motorcycle passes cars on the right since he's late for a meeting. Car turns to the right, and guy is killed.
15 year old takes his scooter with a friend to watch a soccer game, and are late, so speed. Hit a truck, both die.
Seat-belt for rear passengers
Girl loses her daughter because she wasn't wearing her seat-belt in the rear.
* The indicator
Guy turns right without indicating while a scooter passes him on the right.
Sleepy while driving
Driving back from holiday, guy gets sleepy at midnight and falls asleep.
Guy, after smoking a joint drives his car, and has a bad reflex when a car hits them.
Guy is bring his daughter in his car, and drives over an unmanned railway crossing, never seeing the train.
Guy runs over pedestrians crossing the road on a pedestrian crossing.
Phoning while driving
2 girls with a new driving license on their way to holiday, when the driver SMSs, not seeing a 7 year old crossing the road.
Guy uses his scooter without properly strapping his helmet. Crash.
Guy on a bicycle goes through a red light.
Guy crashes his car while it was raining, and with under-inflated tires.
Guy drives his lorry fast in order to finish for the day and go on holiday. Crash.
Distance between vehicles
Driving behind a slower car, the front car hits the brakes. Crash!
Too heavy loaded vehicles
Family and furniture create heavy load on the car, a driver loses control.
* One way streets
Bicyclist goes wrong way into one way street and gets hit by motorcycle.
Drinking and Driving
Big lunch, lots of wine, and accident ..
Speed and habits
Women drives every day on same road, and drives faster than allowed until a wild boar crosses the road.
Alcohol and young people
Young kids drink at a party and then start driving. crash
Women is impatient behind a tractor, passes it despite a white line, right into an oncoming truck.
None of these TV ads use shock effects. They are a mixture of animation, video clips and still drawings.
Via: Securite Routiere