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France: Massive Communication Campaign On Road Safety

16
September
2009
  Posted at 01:30:00 PM
  File under  Ads France Safety
  Author: Mike Werner
  Location: Travelling
click to see France on a map

French-TV-ad-2009
The French government are not letting down their attention or pressure towards radically eliminating road deaths. They have just started a massive publicity campaign on French TV, with 20 safety ads to be released over the next few days.

The slogan is good, if not great:
"An accident never happens by accident"
Each TV ad deals with a specific topic, and uses a real life example of what can happen.

The entries marked with a "*" concern motorcycles or scooters.

* Passing on the right
Guy on motorcycle passes cars on the right since he's late for a meeting. Car turns to the right, and guy is killed.

* Speed
15 year old takes his scooter with a friend to watch a soccer game, and are late, so speed. Hit a truck, both die.

Seat-belt for rear passengers

Girl loses her daughter because she wasn't wearing her seat-belt in the rear.

* The indicator
Guy turns right without indicating while a scooter passes him on the right.

Sleepy while driving

Driving back from holiday, guy gets sleepy at midnight and falls asleep.

Drugs

Guy, after smoking a joint drives his car, and has a bad reflex when a car hits them.

Railroad crossings

Guy is bring his daughter in his car, and drives over an unmanned railway crossing, never seeing the train.

Pedestrian crossings

Guy runs over pedestrians crossing the road on a pedestrian crossing.

Phoning while driving

2 girls with a new driving license on their way to holiday, when the driver SMSs, not seeing a 7 year old crossing the road.

* Helmets
Guy uses his scooter without properly strapping his helmet. Crash.

Red lights

Guy on a bicycle goes through a red light.

Vehicle maintenance

Guy crashes his car while it was raining, and with under-inflated tires.

Excessive speeds

Guy drives his lorry fast in order to finish for the day and go on holiday. Crash.

Distance between vehicles

Driving behind a slower car, the front car hits the brakes. Crash!

Too heavy loaded vehicles

Family and furniture create heavy load on the car, a driver loses control.

* One way streets
Bicyclist goes wrong way into one way street and gets hit by motorcycle.

Drinking and Driving

Big lunch, lots of wine, and accident ..

Speed and habits

Women drives every day on same road, and drives faster than allowed until a wild boar crosses the road.

Alcohol and young people

Young kids drink at a party and then start driving. crash

White line

Women is impatient behind a tractor, passes it despite a white line, right into an oncoming truck.


None of these TV ads use shock effects. They are a mixture of animation, video clips and still drawings.

Via: Securite Routiere



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