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France: President Hollande Sells Many Motorcycle Helmets

23
January
2014
  Posted at 08:00:00 AM
  File under  France Celebrities Ads
  Author: Mike Werner
  Location: Travelling
click to see where France is on the map

Most of you will probably have heard of the love affair the President of France was allegedly having with a French movie actress. In fact he was cheating on his mistress.... On its own, it's funny enough but the way he would go to these secret love meetings falls into our domain; motorcycles.

Juliet Gayet Francois Hollande Closer Helmet
Francois Hollande on cover of Closer magazine

Dexter Helmet
He would ride on an MP3 scooter, usually on the back. There are quite a few photos of him arriving at the apartment of his girlfriend, with his Dexter helmet on.

And it's this helmet that is making the news today. The helmet is sold by the French outfit called Motoblouz Open Motoblouz link in a new window and can be clearly seen in the photos of the magazine that published them first (Closer Open Closer link in a new window). And since then, Motoblouz have had a rush on that particular helmet model, so many that it has been sold out within a 24 hour period.

The company sells 20,000 of these helmets per year, but in the 24 hour period several 1000's of them were sold.

Since this was an unexpected windfall for the company, they took out an advertisement in a French newspaper, thanking the French President for his sales effort. The ad was full of double meanings and play with words.

Motoblouz Ad

The text of the ad reads:

Left Quote
Merci Monsieur le Président d'avoir choisi notre casque pour votre sécurité

Cher Président,
Depuis la publication récente de photos vous montrant à scooter coiffé d'un casque de notre marque Dexter, ce modèle est en rupture de stock, victime de son succès.

Nous saluons le choix d'une marque française pour vos déplacements en deux-roues... Dexter est en effet une création exclusive de Motoblouz.com.

D'autres modèles de notre nouvelle collection vous attendent sur notre site pour vos prochaines escapades sécurisées.

Vous y trouverez également une collection de blousons pour femmes... le cadeau idéal pour une Saint Valentin réussie.

Du mal à faire votre choix, votre coeur balance ? N'hésitez pas à faire appel à nos motoconseillers pour vous guider.

Bien cordialement,
Thomas Thumerelle
Président Directeur Général de Motoblouz
Right Quote

translated:

Thank you Mister President for having chosen our helmet for your security.

Dear President,
Since the publication of recent photos of you on a scooter wearing our brand Dexter helmet, this model is sold out, victim of its success.

We salute the choice of a French brand for your two wheel rides ... Dexter is a exclusive creation of Motoblouz.

Other models await you on our site for future secure getaways.

You will also find a collection of female jackets .. the ideal gift for a successful Valentine.

Struggling to make your choice, your heart can't decide? Don't hesitate to call out motorcycle consultants to guide you.
Sincerely


Other companies also used the occasion to make the most of it (notably Sixt, the car rental agency who in their ad said "instead of taking a scooter, get one of our cars that has tinted windows").

Anyway, Motoblouz can be happy that they have such a high-brow sales rep working for them.

Via: Le Parisien



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