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France: Shocking Road Safety Campaign - As Long As...

  Posted at 06:00:00 PM
  File under  Ads France Safety Video Feeds
  Author: Mike Werner
  Location: Normandy, France
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The French Minister of Transportation, the road safety commission (Securite Routiere Open link in a new window), are known to have produced several high quality, high hitting, safety campaigns. Many have been produced with strong messages and visuals that hit home. They do make you think...

They have released a new TV commercial that will be shown on several TV stations in France with very strong images. The campaign in is Black & White (probably to spare you with a lot of red color).

There is only one part with a motorcycle, actually a scooter, and the accident is not his fault, but a truck running a red light. Jeez, I hope this was a trick shot, and not a real accident....

: Some images may be a bit disturbing.

I'll not translate the spoken French, the images speak for themselves, but they all start with "As long as ....".

French Road Security Campaign - As Long As (58 seconds)

Click to see the Video clip

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