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France: Shocking Road Safety Campaign - As Long As...

23
January
2012
  Posted at 06:00:00 PM
  File under  Ads France Safety Video Feeds
  Author: Mike Werner
  Location: Normandy, France
click to see where France is on the map

The French Minister of Transportation, the road safety commission (Securite Routiere Open link in a new window), are known to have produced several high quality, high hitting, safety campaigns. Many have been produced with strong messages and visuals that hit home. They do make you think...

They have released a new TV commercial that will be shown on several TV stations in France with very strong images. The campaign in is Black & White (probably to spare you with a lot of red color).

There is only one part with a motorcycle, actually a scooter, and the accident is not his fault, but a truck running a red light. Jeez, I hope this was a trick shot, and not a real accident....

Warning
: Some images may be a bit disturbing.

I'll not translate the spoken French, the images speak for themselves, but they all start with "As long as ....".

French Road Security Campaign - As Long As (58 seconds)

     
Click to see the Video clip


Read related articles
Friday, June 11th, 2010 - France: 4 New Motorcycle Safety TV Ads. New Campaign

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The French government has come out with four new TV ads promoting motorcycle safety.

3 of the ads are targeted towards motorcycle riders, 1 towards car drivers. The ads are well done, showing you the perspective of the biker. Nice stunt work.
Monday, October 15th, 2007 - Video: French Motorcycle Safety Campaign 2007-10

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The French have stepped up their motorcycle safety campaigns with print ads and TV ads.

Here are one of each. Not badly done....
Tuesday, November 13th, 2007 - Video: More French Safety Ads

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The French road safety campaigns continue. Now they're targeting car drivers that forget to put out their indicators, speed, or use their mobile phones.

All this to protect the motorcycle riders.

Don't you love the French ??
Monday, October 1st, 2007 - New French Motorcycle Safety Ad

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The French and the English have got the best motorcycle safety ads, both in print and TV.

Here's the latest print ad from the French government, telling bikes to remain visible.


Via: Minister of Transport



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