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France: Using Trucks To Save Motorcyclists Lives

7
July
2014
  Posted at 02:00:00 PM
  File under  France Safety
  Author: Mike Werner
  Location: Normandy, France
click to see where France is on the map

Trucks drive hundreds of kilometers per day on all types of roads. You see them everywhere. No matter where you ride, there are always trucks, transporting God knows what. Most of these trucks will have the company's logo and maybe even some artwork.

One French company, Transporteurs d'Image Open Transporteurs d'Image link in a new window, has started an interesting business. They are placing advertising on the back of the trucks, a sort of a rolling billboard. And one of the first customers is the Essonne Open Essonne link in a new window "Departement" (Departement is the equivalent of a state, so the state of Essonne). They have placed on the back of some 30 trucks a message to all cars to look out of motorcycles, since bikers are fragile.

France Essonne Truck Ad

These trucks will show the safety ad for 180 days, while driving 2.3 million kilometers in total. They estimate that 30 million people will have seen the safety message.

France Essonne Truck Ad

So it's good to know that the truckers are saving our lives. I presume I don't have to translate the two words in the PSAA public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. text ..??

Via: Le Repaire Des Motards



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