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Harley-Davidson Looking At The Weather For Motorcycle Sales

  Posted at 02:34:35 PM
  File under  Harley-Davidson
  Author: Mike Werner
  Location: Normandy, France

Harley-Davidson logo
US motorcycle manufacturer Harley-Davidson Open link in a new window has contracted with Planalytics Open link in a new window to produce historical analysis of their motorcycles sales mapped with the weather.

Harley wants to see the correlations between weather and sales of motorcycles.  Do customers buy when it's raining, or when the sun is shining.

With Planalytics tools, Harley can narrow their market research down to street level.

No mention of the value of the contract, but I think I can spare them that money.... when it's sunny, people buy motorcycles. When it rains, they don't.

Now what would be interesting to know, is what the moon status was... do people buy more motorcycles during a full moon???

Source: PRNewswire

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