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India: Get Paid To Ride A Motorcycle

15
September
2010
  Posted at 01:00:00 PM
  File under  Events New Products
  Author: Mike Werner
  Location: Normandy, France
click to see India on a map

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Now that's what I call a proper promotion! Mahindra Group, through their Mahindra2Wheelers Open link in a new window are launching their latest (and first) motorcycle, and together with the Indiabikers.com Open link in a new window website, they are offering 20 motorbikers the chance to ride their latest motorcycle.

The group of 20 riders will be split into four geographically dispersed locations, and told to ride for the next six to eight weeks. All expenses are paid and each rider will even receive a "salary", and a support crew will be riding with them. The riders are expected to document their trip by means of photos, videos and blogs. They will also undergo motorcycle maintenance and safe riding training before they set off.

Interested candidates need to access the IndiaBikers.com site, upload their CV and photo, and then answer a few questions.

So far, to my knowledge, Mahindra only makes small capacity scooters, but the new Mahindra motorcycles, designed and tested in Italy and manufactured in India, are reported to be 100, 125 and/or 300 cc motorcycles. Remember, 2 years ago we reported that Mahindra purchased an Italian motorcycle designer, a group that worked for Ducati, Benelli, MV Agusta and Yamaha (link Open link in a new window). This would seem to be the fruit of the takeover. There are no launch dates mentioned anywhere, but the consensus is that it's imminent. Have a look at the teaser video ad below.

The lucky 20 get to keep their new motorcycle after the trip. Not bad as promotion.

Click here to access Indiabikers.com and register Open link in a new window.

Mahindra Motorcycle Teaser (25 seconds)

     
Click to see the Video clip






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