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India: Triumph Motorcycles Finally Ready To Hit The Market

  Posted at 02:00:00 PM
  File under  Triumph
  Author: Mike Werner
  Location: Travelling
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It has taken the English Triumph Open link in a new window Motorcycles longer than expected to enter the lucrative market of India, one year delay (link Open link in a new window). According to Triumph, they will begin operating in India in November this year.

After a false start, dumping the proposed assembly plant in Bengaluru, they now plan to assemble the British made motorcycles in Haryana. To run the Indian operation, Triumph have hired away the former General Manager Sales of Bajaj and made him Managing Director.

Click for bigger version of Triumph India Launch
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Paul Stroud, the Global Director of Sales & Marketing of Triumph said "2013 is a very crucial year for Triumph Motorcycles in India and as a company, we are confident about the timing of our market entry. In the past few months, we have carefully assessed the market landscape and will be making well-honed efforts to provide our discerning customers with a complete brand experience".

With a local assembly plant, Triumph can now price its motorcycles more competitively since they do not need to pay the very high import duties.

Triumph already have their official Triumph India Facebook going (click here to access it) Open Triumph already have their official Triumph India Facebook going (click here to access it) link in a new window

Via: Indian Autos Blog

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