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Indian Hero MotoCorp To Invade The USA With Motorcycles

17
October
2013
  Posted at 08:00:00 AM
  File under  News
  Author: Mike Werner
  Location: Normandy, France
click to see where India is on the map

Erik Buell Racing logo
Hero MotoCorp logo
With two things happening, almost at the same time, you expect to see results. And there are some results. On one hand Erik Buell is back with his first motorcycle, the EBR 1190RX sportsbike. On the other hand, a couple of months ago, the Indian motorcycle manufacturer Hero MotoCorp Open link in a new window took a 49.2% stake in Buell's company, Erik Buell Racing Open Erik Buell Racing in a new window.

The result? Starting next year Hero MotoCorp will be selling their motorcycles and scooters in the USA, using Buell's new dealer network. So as an American, you can go to one of the (still limited number) Erik Buell Racing dealers, and either shop for a cheap scooter or motorcycle from Hero, or buy a (much) more expensive EBR 1190RX.

Hero MotoCorp produces some 6 million motorcycles each year, so no lightweight. Erik Buell had this to say "The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for Hero in record time for the January 2012 Delhi show, In early 2012, EBR next entered a long term strategic partnership to provide technical expertise and engineering services for Hero, the world’s largest producer of two-wheeled vehicles. Hero, a longtime supporter of sports in India, also became a sponsor of our race team in the AMA Pro Road Racing Championship. Since then, the alliance has grown stronger, culminating in Hero MotoCorp purchasing a minority share in EBR this past summer."

So let us see if there is a market. There is no indication of which Hero models will be sold next year, nor their prices.

Ahhh... choices, choices...

EBR 1190RX
EBR 1190RX: 1190 cc V-Twin. 185 hp. 137.8 Nm @ 8200 rpm

Hero MotoCorp Splendor Pro
Hero MotoCorp Splendor Pro: 97 cc single. 7.8 hp. 8.04 Nm @ 4500 RPM


Via: Dealernews



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