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MV Agusta To Go Chinese: Entering China Market

6
July
2011
  Posted at 12:30:00 PM
  File under  MV Agusta
  Author: Mike Werner
  Location: Normandy, France
click to see where China is on the map

MV Agusta logo
The Italian supermotorcycle manufacturer, MV Agusta Open link in a new window, has signed an agreement to enter the Chinese motorcycle market, the biggest in the world.

MV Agusta, partnered with Lifan Group Open link in a new window signed the agreement at the EICMA China Motorcycle Show this week. MV Agusta motorcycle will grace the presence of the dealer's showrooms at the end of 2011. They hope to reach sales efficiency (read profitability) by 2013.

MV Agusta and Lifan Agreement

"Distributing the MV models through a prestigious society like Lifan ensures that we will enter into this very important market with a very strong commercial partner at our side, respecting the Chinese culture, mentality and laws" stated Umberto Uccelli, the Commercial Director of MV Agusta.

There's no information on where the motorcycles will be built.

Via: MV Agusta



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